Internet Marketing

What Is A Blog: The ABC Of Blogging

What is a blog

In the world of information, a blog is the weapon of online marketing. Blogs have become an essential tool for online business. The right description of what is a Blog in today’s internet is a marketing tool. But it’s also proactive and persuasive.

According to an internet data, over 12 million posts shared daily. Most of these post are marketing contents. And every day more people buy products sold through a blog.

Blog marketing is not another term for internet marketing; it’s now the term for internet marketing.

And if you are thinking of starting your blog, see it a business in a blog. You can begin any idea as a blog. And can turn it into one of the most influential companies in the world.

However, I’m looking at different things that provide in-depth knowledge of the question – what a blog is?

What Is A Blog Definition?

According to Wikipedia, it’s a discussion or informational website. That is the best definition of a blog. It’s for discussing issues that people want to know. It also provides relevant information on issues that affect people.

That is why people read blogs. But you can also liken it to a newspaper. The regular paper publishes  daily, weekly, or monthly.

They send you information people want to discuss. A blog is like that too. It’s an information source depending on the blog niche.

What Is A Blog Use For?

From the definition of a blog, you already have an idea what are the uses of a blog. Let us dig further into it.

A blog serves several purposes. I can outline a few of them in tables. This list is limited, you can only add to it as you read.

  1.  It provides help
  2. Solve problems
  3. Sell products
  4. Promote ideas
  5. Encourage or mobilise for a cause
  6. Provide useful information
  7. Teach do it yourself tips
  8. Discuss important issues
  9. Provide customer support
  10. Influence people’s opinion

How Does Blogs Work?

Unlike how the internet works, how Blogs Work is so simple. It’s this simplicity that made Blogs the fastest growing websites on the internet.

They work as a content platform. It’s a platform to share information that is beneficial to someone you may not even know. It’s in the class as any other platform like Facebook, Instagram, Google, television, Radio, Newspaper, etc.

If you blog stands for something that is helpful to others, it will always attract people to visit.

How Popular Are Blogs?

According to QuickSprout, there are Over 150,000,000 blogs on the internet. A new blog finds a home on the web every second of the day.

That means, if you can calculate how many seconds are in the minutes you have spent reading this blog. That’s how many new blogs created since you started.

And likewise, the internet celebrates more than 175,000 new blogs. When you start yours, it will count for that day. So, if you start your blog today, you would have added one more blog to the statistics.

Over 12,000,000 of these blog posts hits the web every day. That’s a lot of information floating on the internet every day. Someone can badge a degree in any course online, without seeing the four walls of a university.

Difference Between A Blog And Website

In the first place, to differentiate between a blog and website is like asking who is male and who is female. They are both humans. You can only define them further by their sexes.

And it’s like saying, it’s a blog while a website is a website.

Besides, the only thing that is different in both is their usage. A website can do the same stuff a blog does. And it’s vis-à-vis. But you can choose not to have a blog on a website. That doesn’t make much difference either.

From our definition of a blog, we mentioned it’s a discussion or information website. That doesn’t give much room for differences. A blog is a website, period!



Examples Of A Blog

I can give you 150 million instances of blogs. But that would make this post uninteresting. There are  high-profile examples I can list out for you.


What Are Popular Blogs:

There is no better way to measure favorite blogs than by the net worth. Otherwise how else can we measure their popularity? Even if we go by traffic, we will be talking about the same thing. Web traffic means money for blogs. And blogs that have the most of it makes more money.

in addition, I can also follow the Forbes listing of the most popular blogs on the internet. You can read Forbes details of them here. I’m only listing them with their monthly value for you.

  • 10 — Tuts+: $175,000 per month
  • 9 — Smashing Magazine: $215,000 per month
  • 8 — Gizmodo: $325,000 per month
  • 7 — Perez Hilton: $575,000 per month
  • 6 — CopyBlogger: $1,000,000 per month
  • 5 — TechCrunch: $2,500,000 per month
  • 4 — Mashable: $2,000,000 per month
  • 3 — Moz: $4,250,000 per month
  • 2 — Engadget: $5,500,000 per month
  • 1 — Huffington Post: $14,000,000 per month

How to Create A Blog:

The most interesting discovery on the internet is a blog. It gives anyone a voice and a place on the web. It has also simplified the process of starting a website. Many blogging software allows bloggers  setup for free.

You have learnt so much already about blogs. It’s time you create your blog. You can learn much more by blogging than by reading other people explaining a blog.
Here are my simple steps you can follow now to create a blog and start blogging like me. To start a blog, you only need the following.

  1. A domain name
  2. Hosting account
  3. Blog theme

I also wrote a picture Tutorial that would guide you to set up a blog now. Click here for How To Start A Blog: Do-It-Yourself Guide

What Is Blogging?

Blogging is networking your thoughts, ideas and information with others who can benefit from them. It’s a form of electronic publishing from the word blog.

Anyone can start a blog. Thanks to Blog engines that removes the complexities. We will still look at how to set up a blog in another subheading. But Blogs Work in the same way a newspaper does.

What did differentiates the two is their platforms. A blogger gathers information for the blog. Researches and verifies its sources. Write the content in the most easily understood format. And then publish it on the blog.

Who Is A Blogger?

A blogger is an author of a blog. He is no different from a writer, author or owner. But in the world of blogging, anyone can blog. There is no defined qualification.

Moreover, even if you can’t write, you can still blog. There are groups of freelancers who can write on any topic for a blogger. I purposely used the word author to describe a blogger. That’s to mean the inability to write is not a barrier.

But a blogger is a writer, an author or owner of a blog. They all apply to the status of a blogger. The bottom-line is, your association with a blog.

What Do You Write About In A Blog?

They say the thought of a writer is broader than an ocean. There are no defined topics to blog. What you can blog about, solely depends on your imagination and the information available to you.

However, most people pick topics or niche to write for specific reasons. It’s either they want to specialize, or they consider it lucrative.

In the world of blog marketing, picking a niche is advisable. You choose your niche with two things in mind. It must be a topic you would like writing about, or you have enough insight to share.

Secondly, it should be a marketable niche. That means, it does have enough audience for market value. And more people interested in the topic, for room to grow your blog.

Here are also my tips on Niches you can blog:

So, as I have already explained in what you should blog about, I want to help.  See practical blog ideas you can start equally. I have put together ten of these useful blog niche ideas for you.

  • How to make money
  • Tech and Gamin
  • Food
  • Health and Fitness
  • Lifestyle
  • Personal development
  • Travel
  • E-learning
  • Personal finance
  • Beauty and fashion

How Do Blogs Make Money?

We can merely define blog revenue in three models. We have  advertisement, affiliate and products. But each blog may still find specific revenue strategy for its niche.
For example, let us look at revenue sources for a fashion blog. Where can it make money?

  • From makeup tutorials
  • Best shoe reviews
  • Trendy fashion items

These three strategies are all affiliate related. Every blog niche will find its revenue sources. And that’s what makes each blog both different from another.

What Is A Blog SEO Traffic?

SEO traffic is an essential part of a successful blog story. A new blogger may not understand all about SEO traffic, but it’s the most vital part of blogging. I have also written an entire  free course modules for it. You can read it all starting with Search Engine Traffic Optimization – What Is SEO?

The result of SEO traffic is how your blog makes money. As more people visit your blog, you make money from advertising to them. And by selling products to them as an affiliate of other businesses, or selling your own products.


However, online web traffic is a competitive subject. While we create new blogs, the more competitive the traffic that goes around. And the more competitive it becomes to get regular blog visitors. Yet, more blogs are getting tons of web traffic using proven SEO techniques.

When you create a blog using WordPress, you can access several SEO plugins. And these tools can assist you in combating the SEO war. That’s how new bloggers find their success in the competitive space of web blogging.

Finally, you can pick any tool you find interesting to use. I can also recommend Squirrly SEO Plugin for you. It has important SEO tools every blogger should use. That’s what I use to optimize this blog post.

You will find this post useful: Search Engine Traffic Optimization Simplified – What Is SEO?

Chinedu David
About The Author: Chinedu David An inspiring writer with several years of experience in journalism, consulting and training. Worked with Success Digest magazine for over a decade. Founded MyStore - an online store in 2013. Trained several startup entrepreneurs in telecom sector, LPG (oil & gas), and on Cryptocurrency investment. A born again christian, who's committed to spreading the gospel of Jesus Christ with passion. Drop a comment below and he will respond to your query. He can also be reached via email: or Call/Text/WhatsApp: 07087770518
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