Marketing

5 Ways You Can Increase Holiday Sales

Holiday sales
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Holiday sales are the biggest sales period of the year. Most companies make their highest revenue during these period. And for that reason it’s an important part of every retail business marketing plan.

If you are involved in sales, even as a manager for a retail business, your understanding of these tips to increase holiday sales will impact on your revenue drive greatly.

However, it’s not just about understanding the tips either. You need to know your customers enough to know what would get them to commit more money to buy from you.

You might also choose to implement each marketing tips to increase holiday sales by targeting different types of audience. Understand that it’s not just about making sales but increasing sales.

Plan Your Holiday Sales

One way to take full advantage of holiday sales is to plan ahead. Your customers are also planning for these holiday sales. Since most of them are salary earners, who buy for specific reasons, planing ahead is key to increasing sales at this period.

It’s usually important to start your planning two months ahead. That way you give all your existing customers the details of how your holiday sales would be like.

They should know what kind of discount or bonus awaits them. This will entice them to start planning as well on what to buy and how much savings they would be getting in return. Don’t leave them guessing about what you can offer.

Holiday Sales Calender

Planning for holiday sales would require you to have the current year holiday calender. That should be your guide when planning to increase holiday sales. And you should have different strategy for each holiday in your calender.

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Note that some holiday periods that are global. While some holidays are just for certain regions or country. You should know and plan for all the global holiday sales and also those of your country.

You can find the current holiday calender year online. And you should search for the holidays at the beginning of each year you or when planning your annual campaign.

And here are the best ways to push your sales plan this holiday. I have selected just these five ways to help you increase holiday sales this season. Here are my top five tips you can apply to make more sales.

It’s not like it’s any particular order. You can choose anyone to apply based on your target customers. Sometimes it’s good to know what works for you the most and find ways to make it a huge value proposition for your customers.

{1} Offer Special Discount

Special discount offers are age-long marketing strategy. They work all the time. It’s probably one of the most enticing sales offer used by retail businesses.

Offering discounts during your holiday sales can increase revenue for you. Most shoppers, especially online customers look forward to product discounts during holiday sales. It’s one way to get shoppers to click the buy button to avoid losing out on good discount sales.

However, offering discounts during holiday sales can be a huge advantage for your marketing. Some of the advantages of discount sales include (as listed by Chron in its small business section):

  • Attracting New and Repeat Customers
  • Increasing Sales Across the Board
  • Freeing Up Room in Your Store
  • Boosting Your Reputation
  • Meeting Sales Goals
  • Saving Money Cash Discounts

{2} Send Holiday Sales Personalised Emails

Emails are still that powerful for online marketing. Open rates and click through rates are still high. And most online shoppers have emails. You can reach most of your existing customers through their emails. And that gives you the advantage to personalize different holiday sales offer to them.

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Imagine offering a customer who bought a red dress, some shoes and bags ideas to match the red outfit. That might even include an exclusive deal personal to that customer or all customers who bought red dress from your shop.

Segmentify blog gave us top of the five benefits of personalized emails. And here are the list below:

  • Personalised emails will get you a sales return 6 times more than regular bulk email campaigns.
  • Unsubscribe rates are significantly lower with personalised email campaigns.
  • Personalized emails don’t create any operational costs for you.
  • You can choose from 10 different scenarios to match your business needs and goals
  • Conversion rates from personalised emails can reach 4 times more than the average.

{3} Offer Cross Sale

Offering cross sale is the best way to increase holiday sales. Consumers are already planning to buy more items during holidays. By cross selling to them you are exposing more items they would normally might be interested in.

The idea of a cross sale is to give your customers more chances to see other items they might love to buy. Sometimes it serves as a reminder to them. A customer who wants to buy read dress might find a matching shoe and bag through cross sale.

The main advantage is to multiply the revenue potential of each customers purchase.

{4} Send Gift Ideas

People love to give or receive gifts. And holiday periods are seasons of giving and receiving gifts. The best way to get Customers attention may just be through helping them find the best gift ideas that you have available. I personally have a hard time picking the right gift to give away to people. And it’s so with many people, especially the men.

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Also, holiday seasons are for gifting. Helping your customers with gift ideas would help increase your holiday sales.

You can bundle items together and brand them with gift ideas for a particular audience. Like gifts for family, or for men or for women, etcetera. The whole idea is to inspire your customers to come up with shopping ideas of what would meet their shopping needs.

{5} Offer Free Or Special Deliveries

Shipping cost is one heck of a problem with online shopping. For customers shopping for heavy items during holiday sales, the cost of delivery doubles as well due to the busy schedule of most delivery companies.

It’s a huge advantage to offer free or special deliveries for certain heavy items to encourage sales. Most customers would like to avoid delivery cost by shopping for heavy items from the mall. But if you offer them special delivery they might reconsider buying from you.

The real idea of holiday sales promotions for the consumer is an opportunity to save cost. Anything that will add to it will be refused bluntly.

Conclusion

Holiday sales are the most important sales period for every retail business. The most important of them includes Black Friday, back to school, Christmas holiday sales, and Easter holiday sales. Other holiday sales may vary according to your location. Find the ones that applies to your location and plan for them.

The best planing is making sure you have sufficient stocks, trending stocks and properly planning your promotional campaign before, during and after the holiday sales.

After the holiday sales campaign caters for those customers who might have missed taking advantage of the huge holiday discounts due to late salary payment or other reasons. It also takes care of those sentimental customers who don’t subscribe to the rush.

Chinedu David
Chinedu David is a business consultant, trainer, marketer and strategist. I founded Mystore, an eCommerce business in 2013. I have a vast experience in eCommerce, digital marketing and startup consulting. Having worked with SuccessDigest newspaper for over 10 years, as a telecom editor. You can contact me by phone, email or social media. You can also reach me via email: nedu@myblog.com.ng or Call/Text/WhatsApp: 07087770518
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