Tag Archives: Social Media

Business Management

7 Steps to Launch Your Product On Social Media

Launching a product

In today’s marketing social media plays important role. If you will launch your product soon, you might want to know your best strategy could be using social media. In the past, television or newspaper could be your best strategy, but all that have changed now.

The figures proves everything. There are more people on the internet daily than your television or newspaper could ever reach in years. That sets social media apart from other mediums when launching a product.

Facebook has crossed the 2 billion user mark. Instagram is in its 1 billionth plus, while twitter is heading for the 500 millionth users. You see reason you should launch your product soon on social media? The figures don’t lie.

Why Launch Your Product On Social Media

Inasmuch as social media has the huge traffic potential for launching a product, its also tough to truly get to the right audience through the tick crowd. For example, Instagram has over 500 million daily users. And over 50 billion pictures are shared daily.

You are competing against these billions of posts per day to reach your target audience. And that’s not as simple as one thinks when you compare to huge daily users of 500 million potential customers.

Facebook on the other hand has over 2.4 billion active users, of which 2.2 billion of them are mobile users. And it’s daily active users are around 1.5 billion. And the total number of tweets sent per day is over 500 million on Twitter.

Draft A Product Launch Plan

In launching a product on social media you will need to plan. There are over 65 social media platforms today. Although Facebook, twitter, WhatsApp, Pinterest, Instagram, Snapchat and others have dominated the circle, you may not have heard of YY, RenRen and others.

There may be also some local social media sites that your target audience uses that you may need to be aware of when planning to launch a product. It’s usually quick to just roll with the popular platforms. But the not too popular ones might be more useful and cost effective as well.

So, know what’s best for your product launch campaign even before you start the promotion. A good product is not the only component of a good launch. Below I have also listed seven of what may impact greatly on successfully launching a product.

{1} Know Your Audience

The best place to start is to research your target audience. No matter how good your product is, if you don’t know who needs them you can’t have a perfect product launch. Your audience are those who would buy your product when you launch it.

You need to know who they are, where they are online, on their preferred social media platforms, and what are their interests. Until you know how to reach your audience your product launch is not about to begin.

Your target audience could be people like yourself. Until you know them and perfect your campaign strategies on how to appeal to them with your product launch, you shouldn’t be launching a product.

For example, the best audience for your product may even be those that doesn’t directly need your product. Sometimes the right buyers don’t need your product but they use it as gift for those who really need it.

 

 

{2} Build Anticipation

If you are launching a product, building anticipation is a prerequisite. The anticipation helps you gauge the possible outcome of your product launch. Sometimes, what gets your audience excited may not even be the product itself but all the razzmatazz around your launch.

Your campaign teaser helps your build such strong anticipation even among audience who may not know about what your product is designed to do. But good anticipation would help build word of mouth publicity around your launch. And that would increase online sharing.

The power of social media is high when something is new or about to happen. People want to be the first to break it to their friends that something new is about to happen or has happened. If you give your audience such power to be proud of themselves you will have a perfect product launch.

{3} Create Brand Hashtags

Hashtags are important ways to deepen your online campaigns and make it viral beyond even your own control. If people find your hashtags appealing they will share it. That’s why you need to create good teasers to build strong anticipation. It’s this anticipation that would make your hashtags go viral.

However, consider branded hashtags. It sets your campaign apart and avoid being drawn on the different posts on a general hashtag. You can widen your reach by including general hashtags but make sure you have your own tags that is exclusive to your product launch.

{4} Produce Videos Of The Product

Packaging and launching a product means you need to create visuals. Although pictures and most popular, videos works more magic for product launches. If a picture can tell a thousand stories, a video tells a million stories.

Make sure you package inspiring and appealing videos in launching a product.

Videos have a way of getting more attention of the target audience, no matter who they are than any pictures. And with video you can tell a better story than what picture could do.

{5} Find Relevant Influencers

In the world of social media, influencers have taken their rightful place in how we launch products. You might not succeed in launching a product on social media without help from relevant influencers.

Advertising on social media is good. But the power of influencers is better. Your adverts creates awareness. But influencers push their followers to take action. That’s what makes them more powerful than your other advertising strategy.

However, you have to find relevant influencers for your product launch success.

{6} Hold Contests

And when you have the right influencers you need to give them something to help sell your product launch to their fan base. One of such is contest.

Having a good contest will help increase the level of anticipation, win you new Customers and prepare the ground for launching a product.

{7} Provide A Clear Call To Action

But the real reason for launching a product is to make your audience do something. You must provide a clear call to action. There should be what you want your audience to do once they come in contact with your campaign.

A clear call to action could be to drop their email for more information. To subscribe to your membership drive or preorder your product ahead of launch date. Whatever you want them to do should be very clear that no one needs to be asking question about what to do.

And this call to action should be in every of the product launch campaign. You can also use different call to action strategy to get different target audience to do something different. Like, some might be asked to signup to a newsletter, others get to preorder products, while some would be asked to join your exclusive membership.

Whatever drive you choose must make them do what you want done in each campaign.

Conclusion

Launching a product should be well perfected with a clear goal in mind. While you set your goals, make plans for analytics to monitor their effectiveness. How best your launch is doing should be monitored daily. And as you measure each campaign, you adjust to optimize for better results.

Note that every of the seven tips for launching a product via social media is important and unique to achieving your goals. Don’t substitute or exclude any of them. Each tip has its own unique role and you must tap their benefits fully.

Another thing you should consider when launching a product is full details of the benefits and features of the product. These are what you will highlight in all your campaign materials and be consistent.

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Internet Marketing

How Social Media Marketing Work For SMEs

Have you ever wondered why your social media marketing efforts may not be yielding the right result? You are probably using social media the wrong way. But in this article, I’m going to help you understand how to use the different platforms to convene your message effectively.

You need to approach each platform differently. Even though they are all social platforms, the way they resonate with users differs with each platform.

Think about what and how each users in the differently platforms react or relate with information. That’s what makes each social media platform unique. If you notice that you don’t seem to like any particular platform, it may be because the kind of information they post doesn’t resonate with you.

Tips On Social Media Marketing

Think of social media as a culture, and marketing as a way of life. Each culture represents a certain way of life of the people that practice that culture. Even though you may not like some cultures, it doesn’t make them bad. There are those who relish them.

And if you try to relate with each social media platform based on its unique culture, you will gain more from it.

Have you wondered why it’s easier to get likes on Facebook than on twitter or Instagram? Yet when it comes to retweet or sharing, Twitter users seems to do it more.

You need to know that to tap into the viral influence of each social media platforms you need to play by its unique culture of posting the kind of information in a way they appreciate them.

Let’s even explore each of the popular platforms and identify how to use them effectively.

Blog Media Marketing

Although blogs are a different kind of social media marketing, they still fall within that category. It’s a platform to share information with potential followers. And users can like, share and also comment on blog posts.

But blog posts are slightly different from other social media posts. I mean, blog followers have their reason for following blogs, just as users follow other social media platforms.

The concept of a good blog is to address particular problems users have, and with extra more details users find real helpful in order to inspire continuous following. For example, a blog post can have articles like 5 steps to mastering how to sleep without pills.

Facebook Profile Page Marketing

Facebook is unarguable the largest social media in the world. But it still has its own unique rules. Unlike the blogs, trying to answer to people’s problems may not get you good following like in blogs.

You need to learn the Facebook culture to create engaging contents that gets users attention. Facebook is more of the me kind of thing. The things I love. And that’s also how the post goes. People post the things they love.

For example, Facebook post an be something like this, I love me!

Twitter For Social Media Marketing

And when it comes to tweets, that’s the reporter of the social media kingdom. Even when it was just text only, things didn’t slow down. Now it includes pictures and videos as well.

People who use twitter post what they are doing as they are doing them. That’s how twitter works. It’s a reporters kind of socialism. You tell it as it’s happening live, like a breaking news of your life.

A good example is, I’m eating roasted plantain. You give an update of what you are doing when you are doing them.

YouTube Videos Marketing

When it comes to YouTube, it’s a bit different. Even though YouTube it’s not the only video platform, but it does video in a unique way. That’s why users throng the platform for more videos.

Think of it this way, it’s a social media platform where you show followers how you are doing something in order to learn from you. It takes the form of a blog. But this time, it addresses users problems with your home grown solution.

A good way to explain this is to give users something to watch and learn how you like to swim in a shark infested ocean. That’s terrifying right? People post even more weird videos on YouTube.

 

 

Instagram Social Media Marketing

When it comes to Instagram, it’s not really all that different from Facebook and twitter but it does have its own unique feel as well. Instagram is for pictures and video snippets. But it has a way it’s being presented to appeal to its audience.

If you have been doing it the same way you post on Facebook, you might be doing it wrongly. Getting users to engage with what appeals to them is the primary role of social media. And for Instagram it’s about pictures or videos of what you are about to do.

People post what they are about doing. That’s why Instagram has more advertising appeal than twitter. It’s gets your interest in what is about to happen. And that makes you want to be a part of it.

Imagine if you posted a picture with a caption, here is the picture of a beautiful red dress I’m about to buy from MegaStore. And you include a hashtag #RedDress #MegaStore to further connect people who may also be following red dress or megastore.

LinkedIn Social Media Marketing

If you are not a professional of any kind you may not be using LinkedIn social media platform. But it’s one of the most effective platform to socialize with your kind. Other social media platforms can have mixed persona. LinkedIn can help you keep your co-workers, bosses, companies you might want to work for in the future connected.

It has a definite focus. It’s about professionals. So, it’s not surprising if what resonates with users is all about your skill set.

And that’s probably what many on LinkedIn want to hear, more than what you ate for dinner yesterday. They want you to show off your new skills, what you are working on now and what brand do you represent.

A good example will be, my skills include the art of bead making.

Conclusion

You may be posting whatever you like on the social media platforms you use, but you can see that there’s some differences in how all these platforms connects. That doesn’t change the fact that you may still post the things you love tomorrow.

But I want you to see how you can improve your social media engagement by posting what resonates with each platform, rather than posting the same content in all the platforms.

Moreover, one thing you must understand is that you should use social media to further your course, rather than play along with folks. The more you use each platform well, the better the response you get from your followers.

You may have heard of viral contents. They don’t just become viral because people choose to share them. The viral nature was triggered by using social media well.

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Internet Marketing

How Nigerians Do Social Media Marketing

Do you know the marketing potential of social media? Do you want to learn about social media marketing? And with over 200 social media platforms, you cannot avoid using social media. You might as well learn to market on it.

The total user base of the four most prominent social media platforms is more than 5 billion users. That’s like 2 billion short of the current world population. And according to Statista, Facebook is topping the list with 2.196 billion active users as of July 2018.

As an investor, you don’t need convincing before you consider social media marketing as an integral plan of your online marketing strategy.

What is Social Media?

According to Investopedia, Social media is a computer-based technology that facilitates the sharing of ideas and information and the building of virtual networks and communities.

By design, social media is internet based and offers users secure electronic communication of personal information and other content, such as videos and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.

In Nigeria, the most widely used social media platform is neither Facebook nor Instagram, but WhatsApp. Many Nigerians don’t even know that WhatsApp is a social media platform. The second in the list for Nigeria is Facebook, which is also dominant in social media marketing.

Top 20 Social Media Platforms

Here are the top 20 social media platforms and number of active users as of January 2018. The top four are all in the billions. It’s not surprising that Facebook Messenger is fourth on the list. What is surprising is QQ in the sixth position with 843 million active users.

  1. Facebook (2.167 billion)
  2. YouTube (1.5B)
  3. WhatsApp (1.3B)
  4. Facebook Messenger (1.3B)
  5. WeChat (980M)
  6. QQ (843M)
  7. Instagram (800M)
  8. Tumblr (794M)
  9. QZone (568M)
  10. Sina Weibo (376M)
  11. Twitter (330M)
  12. Baidu Tieba (300M)
  13. Skype (300M)
  14. LinkedIn (260M)
  15. Viber (260M)
  16. Snapchat (255M)
  17. Reddit (250M)
  18. LINE (203M)
  19. Pinterest (200M)
  20. YY (117M)

How it Works

Generally, social media marketing allows businesses to reach a broader audience online. It’s the same tactic used in digital marketing to increase brand awareness, improve customer engagement and generates more leads.

Social media marketing involves the promotion of brand content to engage with the target audience on social networking sites like Facebook, Instagram, LinkedIn, YouTube, Pinterest, etcetera.

But the biggest appeal of social media marketing is the engagement it creates between marketers and consumer under the guise of a social environment.

Understanding Digital Marketing

You need to understand digital marketing. You can read about it in another article here. But you need to know how it will help you choose the right online marketing channel to get your products across to the target customers.

There are different channels of digital marketing. And social media marketing is just one of the branches of digital marketing. There is also search engine marketing, mobile marketing, content marketing, etcetera.

Digital market ping involves all digital channels that can be deployed for marketing purposes.

What is Social Media Marketing (SMM)?

Wikipedia defines Social media marketing as the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools. It enables you to analyse and track the progress, success, and engagement of your ad campaigns.

Social media became a replacement for personal blog sites which were popular 15 years ago. People use to post about their own lives using blogs. Since the advent of social media, it’s much easier and faster to reach the same audience your personal blog is targeting on social networking sites.

However, social media marketing does not suggest that it’s about advertising. It was the same activities of social networking but focused on marketing a product or service.

Who is a Social Media Manager?

Whatis.com gave a perfect definition of A social media manager as the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.

Moreover, it’s the same role as a community manager on a web forum. In large organizations, they are in the marketing and public relations department. So, a social media manager handles the companies social marketing efforts on social networking sites.

The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations.

Action Points for Social Media Marketing

The next step is for you to apply social media marketing yourself. If you are looking to get a job as a social media manager or just marketing your business online, here is the process to follow.

Step One: Pick the Right Social Network

Don’t just use any of the social media platforms. Take the right one for your business. And how do you know the right social media for your business? It’s not about what’s working for others. Think about what you want to achieve.

For example, Facebook and Snapchat are good for demography. Although, Facebook targets the older, while Snapchat is of the younger demography. Also, YouTube is good with search, especially if you don’t have fans. But it’s purely a video networking site.

So, understand each of the social media sites and how you can leverage it for your marketing success. You can build users on YouTube even if you don’t have any fan now. But if you are looking for the demography, Facebook is fantastic.

Step Two: What Content Do You Want to Create?

Content is king. And it’s for all times. What kind of content do you want to create? Because each of the social media sites is designed for specific use. Your content type will influence your platform of choice.

For example, Instagram is for shot videos and images. It doesn’t offer you much space to write articles. But YouTube is just video. And can accommodate audio as well.

And content includes what you have in your profile. The username, email, phone numbers, profile images, and description are all important part of your content.

Step Three: Build The Connection

Connecting with your audience is equally important. However, you have to talk about the benefits people are going to get by following your business on social media. The principle of marketing applies to social media marketing as well.

Create a value proposition that will be appealing to your target audience. And always respond to comments.

Step Four: Don’t Go for Followers Count

It’s essential you follow what’s more beneficial for social media marketing. Build die-hard fans, instead of going after followers count.

Conclusion

Finally, the best part of social media marketing is engagement. But the more fans you can engage the better the effect of your marketing. But that engagement can only work if you apply it on the right platform.

Even if you don’t know what content to share, you can find out what your competitors are doing on the social network. It could also be as simple as a status update.

Moreover, you should have consideration for your traffic sources, whether for SEO or viral traffic.

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