Tag Archives: Marketing For Beginners

Internet Marketing

Referral Marketing – How to Multiply Profits

Referral Marketing

Have you tried referral marketing? Marketing is the key to success for every business. If you are not promoting your business, it might not make any progress. Sometimes you may even be doing enough marketing but getting little or no results at a high cost.

A lot of businesses are struggling to win customers. Some even have good products but not enough customers to patronize them. If you are a startup, you probably experiences challenges in attracting more customers to your business.

However, the real problem with marketing is not the failure of marketing – but wrong marketing; especially if you have limited marketing funds. Your best marketing should be the one that wins you more customers at the least possible cost – or no cost at all.

So, what you need is a marketing strategy that’s both cost effective and result oriented. Let’s even look at one model that has proven to be the best solution for cost-free marketing.

✅ Understanding Referral Marketing for Beginners

Marketing for beginners can be complicated. They try to do so many different things that are either unproductive or causing them to struggle to sell. They end up wasting money and time. One of the key reasons many organizations are successful in marketing is because they can afford to hire the best marketers.

But for a small business, you probably can’t afford that. This lack on your part is what’s killing your business and not really the bad economy. The problem with the economy can mean low sales but not poor sales.

No matter how bad an economy is, people will always buy things. What changes is the strength of their purchasing power – or the more people that can afford your product or service frequently.

If your business is having poor sales you are about to get closed. It’s all a matter of time before you shut down. However, if it’s a problem of low sales, it’s a result of economic situation and you can sustain your business with low sales by cutting down on costs of transaction.

Low sales means you have the existing customer and the market to make more sales if the economic situations are alright. While poor sales shows you are doing everything wrong and haven’t gotten your marketing right. That’s to mean, you aren’t reaching the right customers for your business.

✅ Cost of Customer Acquisition

Another major problem with marketing is CAC. What’s your customer acquisition cost (CAC)? If you have been in retail business for a while you should be able to know how much it cost for you to win over a customer to your business. That’s if you have been using advertising.

CAC is the cost expended in the process of gaining new customers for your business. To get this calculation, divide your total marketing cost by the number of customers you have gained through marketing. The result is the cost of one customer in your business.

With this number in your head, how do you reduce CAC in your business? If cost of customer acquisition is high, it will increase the cost of your product, which may affect how many customers that can afford to patronize your business.

So, to gain more customers, your CAC must be the lowest possible. The less you can spend to win a customer the better.

✅ Why Marketing Is Challenging?

A lot of people are afraid of starting a business because they don’t know how to carry out effective marketing. And those who have businesses are constantly struggling over poor marketing results.

It’s either they are not doing it well, or the amount of capital they are investing in their marketing is not enough to create the kind of impact that would drive their marketing success.

Marketing requires huge funds, especially for startups. If well known brands still spend hundreds of millions in marketing annually, then a startup can’t survive without effective marketing.

You either market or die. But if you can’t afford to let your business die, I suggest you learn how to implement the best kind of marketing that works.

Here are key reasons why marketing is challenging:

  • If you are not a good marketer
  • If you don’t have the right marketing fund
  • If you don’t know the right marketing strategy for your business
  • If you don’t know the best platform to market your business

 

 

✅ What’s Referral Marketing?

Referral means reference – and it’s a method of recommending someone to another person or business. It’s another way of using networking. By referencing or recommending a business, or its products and services to others you are doing referral marketing.

However, people often do this for free, without any payments for their referral efforts. And people can do it even without anyone asking them. The news media has been doing Referral for businesses as they publish news relating to those business.

As a business there are several ways you can tap into referral marketing. To tap into Referral marketing you will need to define the following:

  • Who can refer my business?
  • How do I get them to refer my business?
  • Who are those in their network?
  • What’s the size of their network?
  • How much would it cost me per referral?

Starting a referral marketing could change the way you keep winning new customers to your business. It also changes the way you spend on advertising.

✅ How Referral Marketing Works

You haven’t understood Referral marketing until you understand how it really works. It actually takes several shades of marketing models. In Referral marketing you have network marketing, direct marketing, word of mouth marketing, content marketing, and viral marketing.

When you use referral marketing you are unleashing one of the most powerful marketing combination in one. It’s a marketing tool box that’s all encompassing. You cannot control how or what marketing mix your referrers might want to use in achieving their targets.

To refer customers, a referrer would require his network, engage with them directly or indirectly, share the message as content (audio, video, or images), and it goes from one person to another as the referrer reaches more people and those reached might also join the referral to refer others as well.

This kind of chain reaction is what makes referral marketing effective. You can have a thousand, hundreds of thousands, or even millions of self engaged marketers promoting and selling your business at no cost to you.

✅ Why Referral Marketing Works

The biggest advantage of Referral marketing is that you pay only when a customer successful patronized your business. That completely eliminates the need for marketing funds. And you can start Referral marketing anytime without delay.

Here are inexhaustible lists of reasons why Referral marketing always works:

  • You can hire the best marketers at no cost to you
  • No upfront marketing funds required
  • Anyone anywhere can join your marketing team
  • There’s no limit to how many marketers you can hire
  • Your customers are the ones paying the cost of marketing to them

In Referral marketing it’s a do it for me marketing. You don’t have to be a good marketer yourself. The real power of Referral marketing is multiplying your marketing efforts using large number of people to reach those around them. And each customer gets to pay for the marketing that helped them purchase your product.

✅ How to Use Referral Marketing

The good news about Referral marketing is that anyone can use it. It doesn’t matter how small, medium or large an organization is. The power of Referral can work for any size of business.

How to make referral work for you is the reason for this post. This post makes it possible for any business to master and use the art of referral marketing to its success.

To achieve this some vital aspects of Referral marketing system must be applied. A referral system requires a management software or website to help it coordinate the work of the referrers – to identify their marketing efforts and reward each marketer from the sales they have brought to your business.

That’s where most SMEs find it challenging to implore Referral marketing to grow their profits. What you need is explained here.

You will need a system that helps you:

  • Constantly Find and hire motivated marketers faster
  • Auto Manage their marketing efforts
  • Auto rewards their marketing efforts
  • Give new customers opportunity to become referral marketers
  • And repeat the process over time

If all of these processes are automated, any business can plug into such system and explore referral marketing at its best.

✅ Cost of Using Referral Marketing

If you properly analyze referral marketing, it actually cost nothing. Yes, I mean zero cost in marketing. The best way to understand Referral marketing cost is to review how referral marketing works.

No company in the world pays marketing cost. However, the difference when it comes to referral marketing is that you don’t even have to worry about marketing cost. If you are using other marketing models, you will need to make provision for marketing cost and recoup later from sales.

But Referral marketing doesn’t need marketing cost and won’t require to recoup marketing cost. You simply add your defined referral bonuses (or the marketing cost of the product and as customers order the products from your referral links they are paying both for the product and the cost of marketing it to them.

However, this cost is little because each customer pays just a fraction of the cost, depending on your marketing cost. So these are costs you have to factor in when planning your referral marketing model.

✅ Your Referral Marketing Plan

Even though Referral marketing is the most effective marketing there’s in the world, it’s been very difficult for small businesses, and even large businesses to implement effectively. That’s the reason many businesses, especially SMEs have ignored it over the years.

It requires a system to help you both in recruiting the referrers, managing and tracking their successful referral activities, paying out bonuses, and continuously implement this strategy over and over non stop.

This kind of plan requires a dedicated platform, built at a high cost, requiring continuous management, and payment system that is cost effective and reduces frequent support services. Or you can use a third party platform and pay transaction cost for using then platform.

✅ Conclusion

The biggest advantage of Referral marketing is being able to measure your results. You can accurately estimate how much markup to expend on marketing and what the outcomes would be.

You also enjoy the advantage of only paying for customers already won and not just customers reached. So, each customer gained through referral marketing completed the required expectations.

As a business, using referral marketing is one way of having never ending marketing plan. You never get to stop your marketing at anytime or for any reason. Marketing funds can never be a hindrance – because you are paying only when the referral efforts results to confirmed sales.

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Internet Marketing

5 Expert Reasons You Need Your Own Website

If you don’t own a website yet, this might be the best article you will ever read before getting one. There maybe hindrances stopping you from building your own website. I will help you touch base with some of them. Then, clear the air on why those reasons are too costly for you to keep paying.

A website is many things to a business online. In today’s world, you don’t have a business until you have your own website. It may sound strange, and you might even quote several businesses you know that doesn’t have their own website.

But do you know the huge benefits of having to own a website? Maybe you don’t, but I want to give you just a few to help guide you correctly.

How Website Works For Business

In today’s world, we practically live in two worlds concurrently. One is the physical world, while the other is the virtual world. This virtual world is the closet the natural man have gotten to the real application of the spirit world in the physical realm.

Your website is your virtual business in a physical world. It gives you unprecedented accessibility than the physical presence of your business. That’s why it’s too important to overlook or ignore.

Moreover, it works mostly without human interference. That means your business can be on 24 hours a day even while you sleep. So much gets done all day long, even without your physical attention.

Your website is your business in a virtual world that is larger and more accessible than your business in the physical realm. And if the virtual world is much bigger, why can’t pay attention to it more than the physical world?

Why You Need Your Own Website

A website is one of the biggest investment decisions for any startup. If you don’t plan for your own website, your business is not planning its growth future properly. Some have substituted having a website with social media pages. That’s a big risk.

In case you don’t know, many startups crashed when Facebook changed its algorithm. Businesses that earlier depended on Facebook, building large followers found the customers stripped from them and where told to reach those same customers on their pages by paying for adverts. The same thing happened with Instagram and the rests.

You may get started and build a sustainable online presence on social media but you don’t stake the future growth of the business on it. And there are reasons for that. You don’t have control over your presence on any social media platform. Whatever control you seem to have can be taken away without prior notice.

 

 

#1: Professionalism

Websites make businesses look trusted and big enough to do what they say they can do. It makes small business look competitive enough against well established brands. It’s your first step to getting the right customers who may not trust you if they had come to your physical office, to trust to do business with you.

Your company or business website makes you look professional and credible. It gives every business the opportunity to appear in their best form regardless of their financial status.

With your own website you can compete professionally with Fortune 500 companies and land yourself mega businesses.

#2: Easily Found On Search Results Online

The second important reason to own a website is even more important than the first one. It’s to increase the chances of appearing at the top of Google search result. Online visibility is the biggest investment any business can make today. And getting your website to appear in Google search results puts your business before many potential customers.

Yes, to show up in google search results is a big deal that should motivate you to get your own website today. You need to get more online visibility to attract potential customers.

But you will need to understand and follow search engine optimization techniques to prepare and position your website for Google search ranking. You can learn about SEO techniques from the articles on SEO. Starting from, SEO for Beginners.

#3: Your Competitors Have Websites

If there is one more reason to have your own website, it’s because your competitions have websites. If all your competitors probably have websites that gives them an edge over you. That’s not fair for competition. If you are wondering, what percentage of your competitors have their own website, you will be shocked to find out exactly how many of them.

But knowing that about 81 percent of the customers perform online search before making purchases that should let you know that your competitors won’t ignore this huge advantage either. As a startup, having your own website would give you an edge in the competition.

If you don’t have a website you will be losing out so much, and impatient customers may look elsewhere. Don’t forget that one of the reasons customers give for patronage is CONVENIENCE.

#4: Your Business Is Open 24 Hours

How much longer do you want your business open to customers? A physical location can’t give you that no matter how much you really want it. But your own website will never put up the closed for business sign. That means you are open for business round the clock.

Having a business website or eCommerce store means that you sell your products any time not just restricted to 9 to 5 working hours. If you are targeting a global audience that’s even more attractive. When your physical offices are closed in the country where you operate, your website is handling orders and requests from countries that are opened for business.

#5: Influence Public Perception

What customers think of you is based on what they know about you. Your website should be the most reliable information center your customers should know. It provides social proof and controls what customers should know, think and share about your business.

You business website can influence customers perception by creating your own message, mission and personality in front of your target audience. You can also influence any negative publicity about your business in the press by feeding your customers with your own position on every issue affecting your company.

It’s how the public perceive your business would determine how much of their patronage they would bring to you.

Conclusion

Sometimes the reason you don’t have a website may not be because you don’t know the huge benefits. It may even be because you really don’t think that your business needs its own website. If you already have a thriving social media page, it’s easier to believe that it’s the same thing as your own website.

Other major reasons you don’t have your own website includes not understanding how to get a website. You think it’s expensive, beyond your finances to get your own website. But there are cheaper ways to get a website. You can also find cheaper website developers on Fiverr.

Please tell me why you don’t have a website yet. Maybe I can help advise you on smarter ways to get your own website designed for you cheaper. Drop me a comment in the comment box below.

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Business Management

How To Start Distributing Your Product In 2020

Do you want to start distributing your product in Nigeria? There’s a simple way to get product distributors anywhere in Nigeria. It’s the secret successful brands have used to dominate the market and spread across the country. And you too can use the same method to grow your business.

If you are an importer, brand owner or a manufacturer, you can start distributing your products to increase sales across Nigeria. There may be demand for your product in places you have never known or heard across the country.

Sometimes, you may not even have the resources to get your products there. Or the brand advantage to spend heavily on advertising. But you can distribute your product to every part of Nigeria without stress.

Although, the challenge is usually how to get started. Some companies have tried online advertising to get distributors, but that doesn’t yield the best result always. Most of who may get are people who are interested but lack the experience or financial requirement to start distributing your product.

What you need is distributors who have both experience and the financial ability to represent your product in their local market. This kind of partners is what would help grow your product in every market.

Understanding Product Markets In Nigeria

The first thing you need to understand when you want to start distributing your product across the country is, who are your target customers. Your target customers would help you understand what kind of markets you should be interested in.

High end products may not require distributors, and so you don’t have to use this method. But low end products means that your customers are at the lower end of the demand curve. They are the common people who probably have primary access only to local markets as well.

And Nigeria has many of these markets all over the country. If you have the statistics of these markets you will agree with me that until you start distributing your product in these markets you cannot grow your business in Nigeria.

This goes for foreign brands as well. Any product that’s not available in the markets doesn’t have access to the right consumers, unless it’s a high end product.

Local Market Statistics

I don’t have all the information about every market in the country but I recently stumbled on that of Ariaria market in Aba, Abia state. Just because this market is not in Lagos would make many investors overlook it. What if I tell you that this market has 37,000 shops and over 1 million traders, would you believe me?

Ariaria is not even the biggest market in the eastern part of Nigeria. Onitsha main market is an acclaimed winner with an international status. If Ariaria has over 1 million traders, how many do you think Onitsha main market would have?

Now, let’s go down to Lagos, where we have several large markets like Balogun market, Alaba international market, Trade fair market, Ladipo spare parts market, and others. These markets are by no means small.

I’m not just showing you market statistics to boost their image. I want you to see how vast their reach can get. If they are big it’s because large number of people are patronizing them. That makes them a market to target with your product.

List of 20 Top Markets In Nigeria

Ariaria market 37,000 shop complex in Aba, Abia state

In order to give you an idea of these markets, here is the list of just the top 20 of them in no particular order. We have Market in every state in Nigeria, all the 774,000 local government areas in the country, and virtually every village one can think of.

So, there’s market for your product everywhere in Nigeria. These top 20 of them is just a sneak view of what’s out there.

  1. Zaki Biam Yam Market – Benue
  2. Aleshinloye Market – Ibadan
  3. Onyingbo (White sand) – Lagos
  4. Alade Market, Ikeja – Lagos
  5. Mile 12 Market – Lagos
  6. Computer Village – Lagos
  7. Bodija Market, Ibadan – Oyo State
  8. Nnewi Nkwo Market – Anambra State
  9. Newmarket, Aba – Abia State
  10. Jos Main Market – Plateau State
  11. Oil Mill Market – Port-Harcourt
  12. Oja-Oba/Orita Merin Market, Ibadan – Oyo State
  13. Ogbete Main Market – Enugu State
  14. Kurmi Market – Kano
  15. Idumota Market – Lagos State
  16. Alaba International Market – Lagos
  17. Ariaria International market, Aba – Abia State
  18. Balogun Market – Lagos
  19. Oshodi Market – Lagos
  20. Onitsha Main Market – Anambra

Distributing Your Product In Nigeria

It’s not enough to identify all these markets for distributing your product in Nigeria, you should also know how best to penetrate these markets. As I have mention earlier, there are disadvantages of just advertising online for distributors.

It attracts a lot of interest from those who are incapable of managing your product in their respective markets. You don’t want to waste your efforts on strategies that doesn’t produce better results.

And you should know that not everyone who shows interest to distribute your product has the experience and capacity to do so. There are people who are just so good at what they do. They have built success in their field of business that you are just going to tap all that blessing to grow your own business.

Imagine having 10,000 other people in 10,000 different locations selling your product. What kind of sales do you expect to see each day? The beauty of distributing your products across the country is that you are reaching everyone who needs your product, making it easily accessible to them to make the choice to buy from you.

Nigeria’s largest electronics market: Alaba International In Lagos state

Who’s A Product Distributor?

One way to understand a product distributor is to learn about franchising. They are one and the same marketing strategy. A product distributor buys the Franchise to sell your products in a particular market or city.

Although, this arrangement doesn’t always take the form of franchising but it’s noting different from it. Because a product distributor is empowered to represent the interest of your product in that area. He or she buys from you in a large quantity and sells to small retailer who are located everywhere your customers are found.

A distributor buys your products in large quantity, warehouses it at his or her own cost, sell to retailers who can’t afford to buy in large volumes, who in turn retails to consumers as they request for it.

There’s so much benefits for your business distributing your product this way. The only requirement to tap into this form of marketing is to have a product you control in the country, even if you are not the original manufacturer.

Tips To Distributing Your Product

If you seek the benefits of distributing your product in Nigeria, you need to know how best to do it. I’m not expecting you to know everything you have to do right, but there are basic plan you need to put in place.

There are 37 states in Nigeria, including FCT, with 774,000 local government area, while communities and villages not countable. You can have your product reaching every state, local government area, communities and villages. Imagine how massive the market would be.

I’m showing you the secret of product marketing for billionaire entrepreneur. And don’t think it cost so much to achieve this. Even if it does, there are ways you can do it to make it less burdensome on your finances.

#1: Hire A Marketing Company

The first step here is to hire a product marketing company. I’m going to be very direct on the kind of product marketing company you should hire. Because there are many companies in the product marketing arena and their strategies differ as well.

The company I would recommend is one with experience in market insertion. In case you don’t know how market insertion works, let me explain in simple terms.

These kind of product marketers recruit capable distributors and retailers to distribute your product. They can also help plan your marketing program to help push the products faster into the hands of new consumers.

That is the kind of product marketer you need. They help make your product easily accessible to consumers, and recruit for you big distributors who has both the experience and the capacity to represent your product in their market.

#2: Make Your Offer Exclusive

This part is very important. If you want serious minded distributors, you have to make the offer exclusive. Nobody would like to invest so much in your product if it’s too competitive. It’s the exclusivity that would encourage them to stake their finance on your product.

An exclusive offer makes the distributors feel they are an important partners in your business. It gives them some monopoly in their respective markets. That’s also why they can buy in large quantity because they feel responsible for the product supply in their assigned market.

If your offer doesn’t include this kind of exclusivity, then it’s not enticing enough. You may still get some distributors, but may not be the experienced and capable ones. It takes a huge value proposition to entice serious and capable distributors to join your network of product partners.

One good way to offer exclusive distribution to your partners is to segment your market either according to states or cities. Design your distribution plan in a way the distributors will know how the market is shared among distributors. And stake your integrity to maintain this exclusivity without fail.

#3: Target Experienced Distributors

In distributing your product, don’t just sign up anyone who says they want to start distributing your product. There are distributors I call road side distributors. These are people who has no experience in business but have money to buy products and stock.

The type of distributors you have can either impact positively on your sales growth or frustrate it. The best bet is to go after distributors with track record of achievements in their respective markets. And if they are new or aspiring distributors, ensure they possess the zeal and passion for the business.

These experienced distributors have already gained some relationship with fast growing retailers who they can introduce your product to. They have some experience in the market and knows how to move any product faster to the consumer.

Avoid recruiting inexperienced distributors. That’s why you need to hire a marketing company to do this one for you. Don’t waste your money on advertisements for distributors, rather spend that advert budget on promoting your products to the consumer and directing them to the stores near them.

The popular Ikeja computer village in Lagos State

#4: Set Standard Relationship

You don’t want your distributors to feel like they are on their own. That can discourage them or make them feel less interested in pushing your product. Think of your distributors as your partners. They are your marketing partners that should be brought closer to every plan you are making about your product.

Create an easy communication channel to reach all the distributors in real time concerning distributing your product. Update them on promos, incentives, commission increase or decrease, and other measures aimed at marketing your product.

Also, don’t ignore their complains and concerns about your product. Use them as channel to get feedback about your product. And hear what they think about how well you are compensating them for their efforts.

Most importantly, make them feel they are too important to your business. People like to be valued and appreciated. If you appreciate the value your distributors bring to your business, they will be happy to do more.

Conclusion

Any product that’s not built around a network of distributing partners won’t grow fast in Nigeria. The Nigerian market is still built around local markets, like in the calendar of the Igbo market days of (eke, orie, afor and nkwo). The Igbos go to different markets based on assigned market days to buy and sell.

That same structure is what’s being used today but a bit different from the past. Everyday, millions of Nigerians go to these different markets to buy or sell. And no matter how the markets transform, they will still be the congregating point for buyer’s and sellers.

Finally, use experienced product marketers to grow your distributing partners for your product. It’s not cheap but it’s worth it at long run. However, you can take one market at a time for cost consideration, until you have covered every market in the country.

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Business Management

How Fast to Sell Molfix Diapers In 2021

Do you want to start baby diaper business as a Molfix diapers distributor? Do you know what is required and how to go about it? There is a process to follow if you want to become a Molfix Distributor in Nigeria, where ch opportunity is still available now.

The baby diaper product in Nigeria is in high demand, and Molfix happens to be the number diaper brand in the market. That makes it the highest selling diaper in Nigeria.

According to Fastweb market feasibility report for baby diapers, there are over 40 baby diapers brands in the market but Molfix has over 44 percent of market share. You can see full list of all the known and unknown baby diaper brands in the market below.

The turnover rate for Molfix diapers is higher than any other diaper in the market. So, starting a diaper business to sell Molfix is a profitable business decision. However, you need to know how diaper business works and how to become a Molfix Distributor. If you are new to business, I would recommend you do a little apprenticeship with an existing baby diaper retailer or distributor.

A lot of startups overlook the idea of apprenticeship, but it’s the best step in starting a trading business. You will learn how the market works without risking your own money. You will be able to learn about best products, the turnover rates and why customers prefer certain brands above others. Plus, what customers look out for in a diaper or what’s even more important in their purchase decision.

Understanding Molfix Diapers

Molfix baby diaper took the diaper market by storm, off-staging all the known and powerful brands like Pampers. The entry of Molfix into the Nigerian diaper market was a case study that every new extract into the diaper market needs to study. Yet, almost all the new entrants into the diaper market ignore this simple truth, or rather lack the financing to build a strong market brand.

Although, Molfix baby diaper is of good quality but it doesn’t mean the other diapers are not of good quality. What made Molfix brand standout in the diaper market is the huge marketing budget of the company and its market inserting strategy. This strategy made their product available nationwide. They also ensure that there Brand quality is maintained and at a price that’s not constantly changing.

Molfix diapers brand at the inception wooed many distributors and retailers with mouth watering incentives and sales bonuses. Honestly, if you are looking to become a Molfix distributor now, you may have been too late. A fast selling diaper like Molfix shouldn’t have a problem filling out its distributors list nationwide.

RELATED POST: How To Make Money Selling Baby Diapers In Nigeria

However, if you consider the case of Pampers diapers that sometime cancelled its partnership with a known distributor for their product, and that action created openings for new Pampers distributors in the South-South and South-Eastern region. Then, you shouldn’t lose hope entirely. If you really want to become a Molfix diapers distributor the options are not all gone.

How Molfix Diapers Distributor Works

A Molfix Distributor buys Molfix brand products at discounted rates for distributors, which they sell to retailers, who in turn sell to the final consumers. In the case of baby diapers, you buy in large quantities from Molfix and you resell to retailers and consumers.

Some Molfix distributors buy more than a 40 feet container load of baby diaper regularly. By estimate, a 40 feet container load of baby diaper would cost as much as N40 million. That’s not to imply that’s the cost requirement of becoming a Molfix diaper distributor.

You need to know the difference between being a distributor and being a retailer. If you want to be a retailer, all you have to do is find the nearest Molfix diapers distributor to you and start buying from them. You can enquire about the closest distributor either by contacting Molfix or asking those who sell the product where they get it from. If you trace that link you will surely find the main distributor for your city or state.

Since Molfix diapers is already a huge brand and everyone wants to be a Molfix distributor, it has become a challenge as well. You can start off this dream as a diaper retailer if you don’t have millions of naira as startup capital to invest, or you can just use it to learn the ropes before investing million into the diaper business.

The Molfix Diapers Brand Success

Molfix Diapers is not the only brand in Nigeria. There are other existing diaper brands in the market before Molfix was introduced into the market. It wasn’t like the other diapers were not doing very well. There are certain things Molfix did well that helped it grew its diaper market share to the top brand in Nigeria in just two years of operation.

However, amongst many things where are not open to public knowledge, the most important thing Molfix did was to create an effective marketing strategy. This network helped to push its products deep into the markets and create huge followership among mothers.

Apart from having distributors and retailers, Molfix also introduced local representatives. These guys worked heavily to it’s success. In some markets it was these reps that built the market for them. Their job was simple, they were responsible for Molfix diapers brand in their location, and Molfix gives them sales cut as commission incentives to boost their morale.

Another thing Molfix did was to reduce its diaper price and gave big sales bonus to distributors, retailers and sales representatives. That way they all work for the success of the product in each market. They understood that the more the product sold the more money they would make.

How Molfix Defeated It’s Competitors

The major big reason consumers buy Molfix diaper is due to the elasticity of the diaper at that time. It can stretch and give babies comfort and also prevent leaking. That was then because non of that is a major factor anymore, as most diapers are even better compliant than Molfix. However, this should give any new brand some ideas on how to defeat the giants.

According to a report in the Nation Newspapers, the paper reports that Molfix brand is produced by Hayat Kimya Nigeria Ltd, is said to be cheaper and significantly offers quality that consumers love. It means mothers needs like preventing leaks, foul smell and reduces number of times they change their baby diapers.

However, Molfix claims that it’s product is designed to give “babies full protection and keeps their skin dry and healthy around the clock”. That promise could mean different things to different people. One thing that was certain was that mothers love Molfix diapers, It’s Molfix and then the rest of them, as they say.

Molfix Brand Market Potential

Hayat Kimya, which started producing Molfix baby diapers in 1998 in Turkey, came into Nigeria in 2015. At this time, Pampers owned 41.9 per cent of the diaper market share, but presently it now controls only 37.3% of the market share. If we go by volume, 1% of Nigerian diaper market share is a lot if we go by the UN annual childbirth of 5.9 million in Nigeria.

According to A.C. Nelson data, it took Molfix just 2 years after entering into the Nigerian market to become a market leader in baby diaper, with over 44.3% of the total market share. This position was previously held by Pampers in the diaper market for many years. Now, Pampers only has 37.3% share of the market, while the remaining 18.4% is shared by the rest of the brands.

How much more of this market Molfix can take is still unknown. If it exceeded its launch projection of 30% by as much as 14.3%, it’s not difficult to predict what Molfix market share could be in a decade.

However, what is already known of the Molfix diapers brand owners, Hayat Kimya is that it’s the 5th largest diaper producer in the world, with 22 manufacturing sites across the following countries of Turkey, Egypt, Algeria, İran, Bulgaria, Romania, Bosnia Herzegovinia and Russia. It’s revenue is in over $3 billion, with approximately 14,000 employees.

Complete List of Baby Diaper Brands In Nigeria

However, Molfix is not the only popular baby diaper in the market. Nigeria boasts of many brand of diapers and more is still being introduced into the market yearly. Below are just a few of the ones seen and purchased by families in Nigeria.

  1. Molfix baby diaper
  2. Pampers baby diaper
  3. Prince and Princes baby diaper
  4. Sunfree baby diaper
  5. Champion baby diaper
  6. Golden care baby diaper
  7. Infinity baby diaper
  8. Unac baby diaper
  9. Dumpas baby diayper
  10. Drylove baby diaper
  11. Huggies baby diaper
  12. Bino baby diaper
  13. Witlux baby diaper
  14. Just On Baby diaper
  15. Confy baby diaper
  16. Puréed Dry baby diaper
  17. Babysoft baby diaper
  18. Toujour baby Diaper
  19. Royal baby diaper
  20. Cuddsies baby diaper
  21. Swadllers baby diaper
  22. Dr. Brown baby diaper
  23. Virony baby diaper
  24. Babem baby diaper
  25. Angel baby diaper
  26. ASDA baby diaper
  27. Lakebaby diaper
  28. Chicco baby diaper
  29. Little Angel baby diaper
  30. Holife baby diaper
  31. Cussons baby diaper
  32. Neworldline baby diaper
  33. Sanwood baby diaper
  34. Bluelans baby diaper
  35. Coorland baby diaper
  36. Bluelife baby diaper
  37. Nice Baby diaper
  38. Dumpas baby diaper
  39. Leri baby diaper
  40. Kejo baby diaper

Note: If your brand is not mentioned, do contact us. The new diaper brands are constantly being introduced into the market and some old ones are also going out of the market.

RELATED POST: How To Join The New Baby Diaper Distributorship In Nigeria

Tips To Become A Molfix Distributor

If you want to start selling Molfix diapers, you might as well be sure there is an opening for the type of dealership you want to be, and you are prepared to meet the financial requirement as well.

Tip #1: Get to know more about Molfix diapers business and if the comoany would be needing new distributors or reseller in your area. You can start by contacting the company or checking on their website here. You should also utilize other sources available to you.

Note that if a brand has been in the market for a while and they are already popular, they are likely to have distributors, but it shouldn’t stop you from asking.

Tip #2: Contact Molfix to verify if they has a slot for more distributors for your location. It’s only Molfix Diapers company that would have that information now, since they are not in a desperate position for distributors.

Tip #3: Confirm the current startup cost for new distributors for your location. It’s always important to equip yourself with the right information about the company before you start your pursuit.

Tip #4: Find out what the other basic requirements might be, like warehouse size and type of location approved. Some companies might have some strict conditions about where you can be located in any city. Remember that distributorship is a form of Franchise business.

Tip #5: Contact the Molfix distributor in your city to negotiate how to become a sub distributor if option for main distributor is taken. It’s better to share in the market than lose it entirely. Most brands have only one distributor in the state. Identify a part of the state that’s a potential market and negotiate a sub distributor position with the existing distributor.

One thing you must consider is that Molfix is a big diaper brand, and with the current market share makes it a huge opportunity for anyone who wants to go into diaper distribution business.

Conclusion

The diaper business is no doubt one of the fastest selling products in the market. The huge demand for baby diapers makes it a good retail opportunity for anyone who wants to start a distribuorship business. However, to become a Molfix diapers distributor may require you to work even harder to become one.

Molfix already have distributors in almost every part of the country, unless areas where their market share is low or their existing distributor is either not serious or has quit from the brand.

Alternatively, you may also come across one who may want to sell their Molfix diaper distributor licence. Although this is rare, but not entirely impossible.

Finally, you should also understand that diaper market is a shared market. It’s not only Molfix diapers that’s in the market. In fact, there are other brands that may be more stronger in your market, or even new brands that may take over your market soon. You can start with new brands and build a successful market for yourself.

I have listed most of the existing diaper brands in Nigeria above. Take advantage of most of their newness entry, which is also cheaper to buy as a distributor, and become a major dealer in baby diapers.

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Business Management

7 Tips To Build A Strong Business Brand {For Newbies}

How strong is your business brand? Could it be the reason you are not getting enough patronage and web traffic from search engines lately? Amazingly, the world of business is changing, with consumers losing confidence in the proliferation of products and services.

There are too many knockoff and substandard products competing for consumers attention and money in the marketplace. It has raised new kind of consumer awareness for brands.

Marketing as we know it is changing right before our eyes. What used to be easy some years ago has now become difficult to promote. The marketplace is awash with all sort of knockoffs and lookalike products that’s confusing to pick what works from what doesn’t last. Even the marketing platforms are afraid that fakes are diluting their brands and costing them consumer confidence they have earned over the years.

Consumers want to buy from only well known business brands for the things they love. The love for brands is the new orgy. If what you do or sell doesn’t have a brand you are losing your long term value. It won’t be long before your business fizzles out.

Why Build A Brand?

You may even be reading this now and still want to ask why should my business build a brand? Well, I have to explain it for you so you understand what’s at play here. I know the fear of building a business brand is usually in the long time it takes. But if that guarantees success, why not take the time and use it well. After considering my reasons you will understand why build brands.

  • The fastest way to win consumers trust and patronage is with your business brand.
  • A commitment to quality products or services is better understood when it’s a brand.
  • An advantage for search engines to rank your site top in pagerank is based on your brand equity.
  • A promise to uphold consumers confidence in your product or service is better expressed through brand message.

You can see just how much good a brand can do your business than just a good product or service offering. There’s so much information out there and people want to be able to sieve through all that and not to make mistakes.

And now that shopping has moved to e-stores and dropshippers, the level of fakes on sale has by far outnumbered the original products. Consumers are not fools. They are aware already. And many of them are making the choice of brands. Even Google has updated its algorithm to favour brands over others.

In the nearest future, your business will lose so much if not all of its patronage if you don’t start building your brand now.

 

READ ALSO: 10 Simple Steps To Brand Your Business

 

Understanding Business Branding

If there’s anything that should be important to you now as an entrepreneur, that should be understanding how to build your business brand. According to DisruptiveAdvertising, branding is a way of creating an experience for the customer. And finding the easiest way to share that experience is what defines your business brand.

However, this experience usually leads to identifying your business. That could also explain branding as a way of identifying your business. That’s how customers recognize your business and experience what it has to offer. When more and more consumers can now identify your business it means you have a strong brand.

So, a strong brand is more than just a logo, but everything that defines your service, advertising, and customers experience. The first time you try out branding your business, it may lead to asking whole lots of questions to understanding what to brand about your business and how you should brand it.

Questions like:

  1. What should you do for your business to be identified?
  2. Who should identify your business?
  3. How do you reach them?
  4. How long should it take?
  5. What’s in it for you?

Now, let me take through the 7 tips I have outline would help you understand how to build a strong business brand. Tips number 2 is like the glue to hold everything else together for you.

Tip #1: The Time To Start Is Now

One thing you must understand about business brand is that it takes a while to build. A strong brand is never an overnight success. You can achieve strong sales overnight but surely not strong brand. You need time and that means you need to start early.

And that goes with everything in life. Every birth in life needs time to grow to adulthood. It’s not limited to humans alone. It has to do with everything in nature. I learnt it when starting MyBlog. I knew I would have to put in years if I want it to grow. It may surprise you that it can take decades to build a strong business brand.

But if that’s what it takes, why not. All you have to do is analyze what you want to do, how much of your life you can invest into it and when you can start seeing growth. Always put your age into the consideration. If you starting at 30 years, just accept that it might take more than 10 years of your consistent life investment to get your brand to grow.

Tip #2: Do It Your Own Way

Once you know how long it can take you, then you need to realize that those short cuts being advertised online isn’t going to work. What you have working for you now is to do it your own way.

Find your own uniqueness that customers love and build your brand on that premise. It’s your unique offering that will stand you out. That’s what people love. And people are constantly looking for unique brands to follow. That’s one side of human behavior that’s puzzling. You may even think they prefer the competing brand and you start copying them. But what people really love is your unique way of doing things.

And this uniqueness should be expressed in your brand features. Below are 5 ways to express your brand features:

  • Brand Purpose.
  • Brand Positioning.
  • Brand Promise.
  • Brand Personality.
  • Brand Identity.

And because you are the only that can be you perfectly, it will be very hard for a competitor to copy you successfully and win.

Tip #3: Start Building Followers

Every brand need followers. If there’s any reason it’s called a brand, it’s because it has a good number of followers. So, this should be you top priority when building a strong business brand.

Think of your brand as a celebrity. Every celebrity has fan base. The more followers you have the better your brand does out there. And this thing don’t happen overnight. It takes time and effort to grow followers.

Whatever source you plan to use to build your followers is important. Think of where your target audience spend most of their useful time, not their useless time. Because some people spend time on pornographic sites when they want to be silly. Target only sources they spend time when they are equally busy at what they do for a living. That’s the right platforms to use.

Make your followers love your brand. That’s your job priority. And how you do that is important. You need to explore their value system in principle. If they are not getting value from your brand they are not going to show you love, period!

Tip #4: Don’t Allow Distraction

Moreover, think about business brand like raising a child. You never abandoned that child at any time. While it can be okay to be doing other things while still raising the child, but the child’s welfare should always come first.

Your brand is like that child. It must occupy your topmost priority. You shouldn’t allow distraction of any kind. Even if it takes time, don’t lose focus, stay with it, because it takes time to grow a brand.

Interestingly, one of the biggest distraction for entrepreneurs are themselves. I have hardly met an entrepreneur that’s not involved in multiple businesses at any time. This can be a big source of distraction from building a strong business brand. The more you try to multitask the more you lose focus of what can help your brand gain momentum.

Tip #5: Constantly Evaluate Your Brand

While you patiently grow your business brand, don’t lose fact about your brand focus. Always evaluate the impact your brand is making and can make. Sometimes a brand maybe bigger than its initial mission and purpose. It’s by assessing your brand impact that you can identify areas it’s influence is growing and extend its reach properly.

Your brand is what the market says it is. Sometimes your effort to position your brand in a certain way may not work. The market sometimes define your brand direction. It has happened to many business brands, including Facebook. They usually set out to reach a definite market but ended up in an entirely different market than they initially proposed.

Consumer feedbacks can give you a lot of information about your brand impact. Asking your customers to give you their honest feedback can help you evaluate and improve on your business brand.

Tip #6: Shift The Focus If Necessary

What if your evaluation reveals a bigger and better potential market for your brand? Nothing is stopping you from shifting your brand focus to reach the new market. You are at liberty to focus your brand to what makes it more relevant to consumers.

Note that your brand advantage is solely built on the value of the solution it provides. Shifting your brand focus to something more greater than what it was initially designed to solve won’t be a problem but a bigger proposition. And that could drive the attention of more super investors.

But be careful not to derail from the core principles of your brand. Rather, let the shifting be solely to address a higher purpose.

Tip #7: Avoid Quick Success Syndrome

Success is at the heart of every brand building goals. But let your goals be long term driven. Avoid quick success syndrome where you expect the gains to follow too quickly. Of course there should be gains of building your business brand, after you have put in a lot of efforts. But where the gains are not coming as fast doesn’t mean your aren’t doing enough.

Most times what pushes great brand off the ladder is the desire for quick success. It can lure brands into exploring the wrong opportunities. A good example is search engine optimization techniques. Some brand explore the black hat technique in order to get quick search traffic. But many ended up damaging their brand and erasing the short term success they achieved.

A better way to build your business brand is to understand what it can take to build the brand and how long you can put into it before it can manifest. Then, relax, sip some green tea and wait for it to arrive. If you are not willing and ready to put in the years required to build a strong business brand, then, brand building may not be for you.

Conclusion

Brands are magics of business success. When you have a brand you become invincible in the marketplace. You can sell anything, do anything and be anything. The market doesn’t dictate for you any more, you dictate for the market.

But the only thing standing between you and becoming the brand you want is time. Brand success takes time. There are no short cuts to building a strong brand. You need time to make a brand strong. It will take time for your brand to get proper recognition in the marketplace.

The excerptions are usually disruptive brands. Uber is one of them. When a brand disrupts a market, it rides on the trends of media puzzle to gain fast momentum that other brands normally attain with time.

MORE RELATED POSTS:

How Marketing Works For Beginners

How To Start Manufacturing Business In Nigeria

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Internet Marketing

How to Sell Anything In Nigeria

One of the most important skills you should acquire in life is how to sell. If you know how to sell anything you are more likely to be successful in business than someone who doesn’t know. But when you don’t have Selling skill, you put your business in great danger, and you lack the ability to convert your products or services to a profitable opportunity for your target audience.

That’s because every business requires selling skills to succeed. The value of sales skill is a highly sort after skill in every business. No business can achieve greatness without the best sales team. Even on the internet, affiliate marketing, which is sales, has continued to dominate how to sell in a digital world.

If you want to start a business, the first skill you must have is selling skill. Don’t take it for granted. Sales is a skill you can acquire through learning. And there are many courses online to help you learn how to sell.

Furthermore, there are two important things you must understand about sales. They are the people and the product. If you don’t understand the people you are selling to and the product you want to sell, you cannot have a great selling experience. The people must be clear to you. And you must know the product like you know yourself.

How Sales Work In Nigeria

The most important part of any business is the sales. Businesses are setup to make sales. And if sales doesn’t work the business fails. So, in how to sell, it’s important that you properly understand how sales work beyond assumptions. And above all, you need to know the things that makes sales work.

Remember, if anything is working, it’s because somethings are responsible for making it work. You need to know how sales work for some businesses and not work for others. What are they doing to make sales work that you should know and do for your own sales to work?

Moreover, sales works better when it aligns with your marketing. (Read the post: How Marketing Works). Most startups misunderstand sales with marketing. Though they work together, they are not exactly the same. While marketing deals with interest of the audience, sales handles the activities to produces the sales. It’s a direct exchange of product or service with money.

Think of sales as a direct process a business follows to exchange its product or service with money. Once money exchanges hands with your product or service, sales have taken place.

 

 

How to Sell Anything

Now that you know how sales work, you need to know also how to sell anything to anyone. Your understanding of what you want to sell is key to selling it to anyone. The people who would buy your product or service would like to know what you are selling. It’s only when you know the product yourself that you are inspired to sell it to anyone.

However, to sell anything is not just about the product. You will need to know the product or service so you can sell it better. But what makes sales work is by knowing how to sell. If sales can be learnt then it has to follow a process. That means, there are sales guidelines one needs to follow to sell any product or service.

What are these guidelines? Based on this, let’s look at what to sell, things to avoid, what the buyer needs, and how to make your sales convincing. These four guiding principles is what would help you sell anything to anyone.

{1} What To Sell

In how to sell, even though it’s about the product or service, your focus should be on what exactly you want people to think they are buying from you. That’s very important because people buy value and not necessarily the product or service you offer. And it’s your job as the salesperson to sell them what they really need to buy.

To sell anything you have to know what you are selling. The primary reason people want to buy product or service is because they require solution for something. And what you are selling must be a solution that they need. This solution must also be the right or near fit to get the attention of your target audience.

However, there’s a right way to sell your solution. Your sales strategy must be clear and concise enough to get the buyer to make purchasing decision as fast as possible. Your marketing shouldn’t be based on complicated logic. It’s important to make the buyer see the reason he or she is buying your product, even on face value.

Moreover, how to sell should involve emotion, driven by strong desires. Even though selling shouldn’t include exploitation, but when it comes to buyers emotion, you need to get their emotion involved in the purchase. As long as it’s not deceptive, and forceful, but a subtle enticement that seeks to explore what’s already in the buyer’s desire.

Note that every purchase is driven by a desire. If you can find what those desires are, use them to drive your sales.

{2} What to Avoid In Selling

There are things you have to avoid about how to sell. because they can frustrate your sales and lose you clients. These things most be avoided like plague.

However, the first one I consider in the sales mistake is allowing prospect lead the sale. For whatever reason, you don’t let them control the sales pitch. Sometimes it’s not about what they say but how they feel about how you sell.

The second one is having ego problem. Some customers have ego problem too. How you present your product can be misunderstood by such type of customers. Your customers thinks they know more than you. They also don’t like to be corrected, it makes them feel offended. To sell to them you should be smart enough not to hurt their ego, while you can turn that ego into a selling point for your product or service where it applies.

{3} Identify Buyer Needs

The best part of sales is knowing what the customer really wants. If you can identify the buyer’s needs it makes it easier to win in sales. The customer needs to have better reasons to buy. It’s this buyer’s needs that you sell back to your audience.

You have to realize that customers don’t like to spend money or buy products. That may surprise you, but use yourself as an example. How easy do you like to spend money? And how often do you query a price tag on a product?

As people don’t like to buy product, they are rather forced to buy because of their needs. You buy a car because of the need to move around much freely, whenever you want to, without the inconvenience of public transportation. But considering the price of cars, you may not want to buy one.

That’s why how to sell requires the pushing of the emotional button. You make the customer feel the need to buy a car, irrespective of the cost consideration. So, rather than worry about the cost of the car, the customer is consumed by the strong desire to buy the car.

{4} Be Convincing

The power of sales is the ability to convince a customer to make the purchase now and with you. That’s why you need to understand the different kind of people to sell to. When you prospect for sales, always seek to end it with an actual sale. Sometimes after you have prospected a client, they might end up buying from a competitor.

You need to avoid this, by being not just more convincing but add a time frame. Your customers need to make purchases quickly and with you. But most times it’s not even about how convincing you are but the right kind of customers that you target.

How to Sell to People

If sales is exchanging products with people for their money, then you ought to know how to sell to people. Don’t assume that people will just give you their money because you have a product or service to exchange. Sales doesn’t just work that way.

There’s some complexity of sales you need to understand. If sales are not done properly they don’t yield the best result. And the only way to get the right result is to know how to sell to people.

Sales work when your product or service is properly targeted at the right people who really need it, who can afford it and who are willing to make the effort to get it. If these elements are present with your audience, it makes sales work better.
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First, you need to understand the 4 different kinds of people you can sell to. It’s not everybody that’s your target audience for your product or service. More so, even among your target audience you can further classify them into 4 groups. And you need to know this when you are conducting sales.

{1} People With No Job

The first category of people you need to understand when planning sales, is people that has no job. This category can cut across different audience categorization in your buyer persona. If your target audience are doctors, there are doctors who don’t have jobs.

The reason is, these people who don’t have jobs, even though they have time, may have no money and possibly can’t travel. By understanding the people you plan to sell to with this kind of buyer persona would make your sales directional. This category may not do much to help your sales.

Even though these category don’t have money, they may sometimes represent the largest buyers of certain products like groceries. And they mostly shop offline than online. They look out for huge discounts and clearance sales. They don’t mind traveling to buy the product. They also have time in their hands to visit the malls and walk through, looking for cheaper deals.

{2} People With 9-5 Jobs

The second group of people are those with jobs. These people are working, and that means they have money, but not necessarily time and possibly can’t travel too because of the tight schedule of their job.

If they have money that means they have purchasing power, but may not buy anything that requires their time investment. And so, will not travel to buy anything as well. These kind of customers are the large number of online shoppers. The enjoy the flexibility of online shopping.

{3} People Who’re Self Employed

This category are people who are self employed. That means they have money, and can possibly travel. But they have no time due to their daily engagement with their work. So, even though they have purchasing power, they may not subscribe to product or service that would demand for their time.

Forasmuch as they have money and can buy from you, they may not have the time to actually buy your product or service. Or even come to the location where the sale might take place. These consideration would help you package the right sales strategy for your target audience.

{4} People Who’re Business Owners

Finally on how to sell to people, let’s consider this fourth category, which are people who own businesses. This class of people have everything, including time, money and can travel. If what you sale requires the people to meet all the 3 conditions of the buyer persona, then, this people are the best fit for you.

However, all the different classes gives us an idea of the different buyer persona on how to sell to people. If doctors are your target audience, you will have all these 4 classes present. There are only a few of the buyer persona that you won’t find all these 4 different classes of people present.

How to Sell In A Digital World

You cannot talk about sales today without reference to the digital world. The highest number of sales today happen online. And every salesperson must focus on the internet. The huge potential provided by the internet for sales is unprecedented.

The most powerful way to sell online is through eCommerce. The power of online stores in managing sales is not only felt in the automation process, but also in the number of sales that is possible online than what is currently possible offline.

Moreover, here are the main types of digital marketing you should consider for your business when planning how to sell online.

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Pay-Per-Click Advertising (PPC)
  • Affiliate Marketing
  • Email Marketing
  • Instant Messaging Marketing

These are just few of the ways on how to sell digitally. While these are digital marketing processes, they also follow sales process. The Balance Small Business Blog gave a 5-step sales process to follow on how to sell in a digital world. See the list below:

  1. Marketing/prospecting to your target market and audience.
  2. Building credibility and trust.
  3. Escorting and courting the buyer through the process.
  4. Presenting the product or service that meets their needs.
  5. Closing the sale.

However, customers are more likely to buy online when the order comes with free shipping, even if the shipping is bundled in the order than when a lower price is offered with cost of shipping charged separately.

Remember, we have looked into not allowing prospects lead the sales. This kind of scenario can achieve that either way. Customers can argue about shipping cost or get discouraged to buy. But if the shipping is free it eliminates arguments.

Conclusion

The success of any business is controlled by its sales. If you get sales right, everything will work effortlessly. Imagine if you know what the customer needs, it makes sales a lot more rewarding. And like I emphasized with different people to sell to, having money to buy is an important key in the buyer persona.

And from the 4 different types of people, only one didn’t have money to buy product or service. That means most of your sales work is not about looking for customers with money. Rather, it’s about finding the customer who is in urgent need of your product or service and is willing and able to commit to a sale. It’s this kind of customers that can quickly give you money in exchange for their need.

However, the biggest sales in history are now taking place on the internet. If you are selling anything, you should be selling it online.

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Business Management

How Marketing Works For Beginners

Although marketing works the same for everybody, but there’s a way it can be well explained for beginners. That takes away the seeming complexity that most people associate with marketing. Even if you are an MBA student, this simple explanation about marketing will help you understand it much better.

As a startup entrepreneur, your understanding about how marketing works will give you an edge over the competition. Most times, startups see marketing as a subset of advertising. But marketing is the embodiment of sales. Sales happen as an effect of marketing.

In this post, we are going to look at what makes up marketing, by exploring the simple details of how marketing works, especially for beginners who know little about marketing.

Who’s A Marketer?

By understanding who a marketer is, will help you grasp the Know-how of marketing. After all, the sole purpose of learning how marketing works is so that you too can become a good marketer.

So, the primary duty of a marketer is to present a product or service before a target audience, to win their interest and patronage, with strategic messages that raises brand awareness with the intent to drive sales.

However that duty includes finding the best distribution channels to market the product or service. Finding the finances required to run the enterprise. Also, conducting market research about the potential of the market for your product or service. While also managing the product or service, and utilizing all promotional channels available in the target market.

Note: You don’t necessarily need to become a member of National Institute of Marketing of Nigeria to perform marketing functions in your business. But membership of the Institute is compulsory for only practitioners of the marketing profession.

Understanding How Marketing Works?

Marketing is not sales. Know what makes the difference. This must be clear to you. There’s a difference between marketing and sales. That’s because marketing deals with what makes people interested in the product or service being sold. While sales addresses only the activities that lead to the selling of the product or service. So, when you understand and able to differentiate these two, then you can properly articulate how marketing works.

That brings us to the functions of marketing, which includes:

  • Distribution
  • Market research
  • Setting prices
  • Finance
  • Product management
  • Promotional channels
  • Matching products to consumers

Marketing involves every aspect of a product life, till it gets to the final consumer. So, the main goals of marketing, which is to research, promote the product to increase target audience engagement that would lead to the selling of the product or service can be defined as:

  • Customer Service
  • Lead Nurturing
  • Lead Conversion
  • Brand Awareness
  • Upsell
  • Loyally

What’s Advertising?

A professor once gave a simple and educative illustration about marketing to his MBA students. This simple illustration will form the basis for explaining marketing in this article. I will start first by using it to explain advertising, and then the rest of the sub heads under how marketing works.

The professor began with the idea of how you with your friends being in a party, and you spotted a gorgeous looking lady. This scenario will form the platform for every of the illustration, with different reactions or statement to accompany each of the explanation.

Now, if one of your friends go up to our gorgeous lady and pointed at you saying, “he’s very rich. Marry him”. That simple illustration is what advertising means. You are the product, your friend is the medium, while the lady is the target audience.

Also, your friend in his words expressed a proposition to the lady, while prompting her on a course of action. His message was clear: he’s very rich. And what he wants her to do is also very clear: marry him.

This simple illustration explains advertising in a way that everyone can understand. Now, from the concept of marketing, which advertising is a part of, you can understand the role of advertising in marketing. The concept of advertising is to influence consumer purchasing behavior. This influence is induced by emotional force.

What’s Direct Marketing?

Using the same illustration of our gorgeous lady by the professor, let’s define direct marketing in simple terms. But this time, it’s different from how advertising work. Imagine you walk up to her and say, “I’m very rich. Marry me”.

Notice the difference between advertising and direct marketing. In direct marketing, you don’t need someone to do it for you as an intermediary. You are not using any medium or channel of distribution. You are selling directly to the target audience.

Examples of Direct Marketing

There are many ways you can engage in direct marketing. The following examples of a direct marketing would help you find what will work best for you. The most common forms of direct marketing are:

  1. Internet marketing
  2. Face-to-face selling
  3. Direct mail
  4. Emails
  5. Catalogs
  6. Telemarketing
  7. Direct-response advertising
  8. Kiosk marketing
  9. Flyers
  10. Phone text messaging
  11. Promotional letters
  12. Newspapers
  13. Outdoor advertising
  14. Magazine adverts
  15. Coupons
  16. Postcards

What’s Competition?

The next important aspect of marketing is the competition. It’s one of the major reason marketing exist in the first place. If there are no competitors, customers would readily find you when they need you.

Marketing is a way of maintaining your market share in a competition. But to explain market competition, let’s resort to professors illustration with our gorgeous lady at the party. But this time, as you got to the lady to say anything, another person got to her first to tell her: “I’m rich. Will you marry me?’ And she goes with him. That other person is the competition.

What’s Brand Recognition?

Branding is one of the biggest part of marketing because of what it seeks to deliver. It builds a long lasting relationship between the product or service and the target audience. A brand gives a product or service a lifeline.

And here’s how the professor illustrates brand recognition using our gorgeous lady at the party. This time, she walks up to you and says, “you are very rich. Can you marry me?”

She’s the one that spotted you. Also, by herself knew that you are very rich. And without hesitation requested to be married. That’s brand recognition. You are recognizable as very rich, to the intent of your target requesting marriage with you.

Any brand that can achieve this kind of recognition is powerful and cannot be easily defeated by the competition. Think of brands like OMO that has replaced the real name of detergents with its brand name – OMO.

What’s Market Restriction?

Moreover, markets can also have restrictions. And that’s our next topic on how marketing works. You need to know what are the restrictions in your market. Some business permits are there to restrict those who can’t meet those requirements from entering the business.

Let’s use the same professors illustration of our gorgeous lady to understand what market restrictions are like. Think of of it as you going up to her, but before you say, “I’m rich. Mary me,” your wife arrives on the scene. That’s like a restriction of entering new markets.

Restrictions exists to stop you. But it’s up to you to know what’s stopping you and how you can overcome those challenges to gain your place in the market.

What’s Demand And Supply Gap?

When you succeed in overcoming the restrictions to get into the market, then prepare yourself also for what could come next. The right thing to do at this stage is to supply your target market what you promised to deliver. And while your supply chain moves in, your marketing should as well address the demand side.

Things can get ugly when demand doesn’t seem to match with supply. There could be demand and supply gap.

In the professors illustration with our gorgeous lady, he made it very simple to grasp. It’s like you going up to the lady to say, “I’m very rich. Marry me”. But she turns and introduces you to her husband. That’s a typical demand and supply gap.

The competition is already present in the market. And your target audience are already in bed with them.

What’s Telemarketing?

So, what can you do about your situation? Let’s consider telemarketing to understand how it works in marketing. The role telemarketing plays in how marketing works is essential in dealing with issues of demand and supply gap. It offers you direct marketing advantage that could help you woe customers to your product or service.

How would our professor describe telemarketing, using the illustration of our gorgeous lady? Imagine, you go up to her and got her telephone number. The next day, you call her and say, “Hi, I’m very rich. Marry me”. That’s telemarketing.

You are marketing to her directly through access to her phone. You could also use text messaging to do that. But the idea here is that you got her number for the purpose of reaching her with marketing.

Understanding Customers Feedback

Now that you have access to your customers and they are convinced about your product or service, it’s your job with marketing to know what the consumers think about your product or service. It’s a great way to measure how marketing works.

You will love what the professor thinks about customers feedback, in our illustration using the gorgeous lady. It’s like you going up to her to say, “I’m very rich. Marry me!” But she gives you a nice hard slap on your face. That’s what’s called customers feedback.

Also, it doesn’t matter if she just smiled at you and kissed you. Whatever reaction you got from customers feedback is for your advantage. Use what you got to address your product deficiencies or shortsightedness. The customers feedback is there to always point you in the right direction of what could keep your relationship with your target audience sweet with merriment.

Conclusion

You can understand better now from our professors point of view how marketing works. By following the professors illustration we have explained in simple terms how marketing works for beginners. However, one thing is clear, marketing has several parts to it. And if you need to make marketing work for you, then learn all about the things that makeup marketing.

The concept of marketing reveals how marketing works is to satisfy customers needs, increase sales, maximize profits and beat the hell out of the competition. As a marketer, your job in the management of the business is to design best strategies that will create profitable relationships with target customers. And if you do that successful, you have marketing working for you.

Finally, the problem with a lot of marketing strategies by beginner startups is their lack of understand of the difference between marketing and sales. Their ignorance, often times caused by the lack of knowledge of how marketing works, is the reason they never get it right with marketing. So, emphasis is placed on sales as though it covers marketing. Yet, you can only succeed with sales if you make marketing work first.

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Start A Business

How Dropshipping Works For Beginners

Do you want to start dropshipping? Do you know how dropshipping works? Here you are, about to learn a simple step by step on how dropshipping really works and how you can start your own dropshipping business as a beginner.

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There’s really not much to learn about dropshipping. It’s neither a skill to acquire. You can even start dropshipping business by hiring someone at Fiverr to design an online store for you. It doesn’t require you to know how to design a website either.

You can buy a web hosting package from Interserver and get a free domain name to start. And all that can cost you less than N100,000 if you want good standard Store. Or less, if your standard is not high enough. And you can signup with any dropshipper to get products to sell on your site.

The process can be automated, so that the most you can do is calculate profit to help you know what to deduct and pay as taxes as at when due.

What’s Dropshipping?

The best definition of dropshipping to me is from Shopify, which also happens to be a major player in the dropshipping business. But I kind of like the way Wikipedia puts it, without the fluff and decor of enticing customers.

So, I’m going to give you the two definitions just in a way to expand the definition beyond marketing. Another definition that’s close to that of Shopify is from Oberlo. And it’s another player in the drop-shipping model. But I won’t give you Oberlo’s definition since it’s same with that of Shopify.

Wikipedia definition of Dropshipping: it’s a supply chain management method in which the retailer does not keep goods in stock but instead transfers its customer’s orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.

Here’s Shopify definition of Dropshipping: It’s a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer.

And dropshipping follows a process, which I have described in a step by step below.

Step #1: Customer Places Order On Your Site

This is where it all begin, when a customer places order for a product on your drop-shipping site. Your site must be well optimized to handle orders faster and more efficiently, in the best user friendly interface possible.

The order process activated by potential customers are the most important activity on a dropshipping store. Without customers placing orders on your site, you do not have a dropshipping business.

Steps To Order A Product On A DropShipping Site

  • Step 1: Find a product you want to buy on a site
  • Step 2: Search for the product if you don’t know the category
  • Step 3: Click on add or buy product to add product to your shopping basket
  • Step 4: Continue shopping to buy more product.
  • Step 5: Or end shopping to checkout and pay
  • Step 6: Signup if you are an existing customer
  • Step 7: Or Create a new account before you buy
  • Step 8: Pick shipping method and finalize check out

Step #2: Your Store Sends The Order To Your Supplier

Once you receive an order placement on your dropshipping store, the order is transmitted directly to your supplier. This process can be manually done or transmitted automatically. If done automatically, then you don’t even need to know when it happened.

Your supplier will receive the order alert with all the shipping details of the customer, which will enable them to perform the next action point, to transmit the order package to the customer. But a manual operation requires you to place that customer order with your supplier and pay the agreed wholesale cost for the product, plus shipping.

One of the most popular marketplaces for ecommerce entrepreneurs using the dropshipping business model is AliExpress. This site is owned by Alibaba, one of China’s most popular eCommerce Store.

Step #3: Supplier Sends Order directly To Customer

The best part is that after you sell a product to a customer who has ordered it from your site, you repurchase it from a dropshipping supplier like AliExpress (Automatically or manually) and then have it shipped directly from their warehouse to your customer.

This part is done solely by your dropshipping supplier. You probably don’t know their inner workings. But this is what goes on at the drop-shippers warehouse on your behalf. They do this on your behalf. And your customers hardly notice the product is not shipped from you.

Also, suppliers uses white label shipping or you can agree on a branded shipping that carries your own brand. That’s up to you. It may cost extra more to brand those shipping materials and invoice, depending on what you want them to brand for you. This is what happens at a dropshipping fulfillment center once a customer submits an order on your site.

Steps On DropShipping Order Fulfillment

  • Step 1: Order is received by supplier
  • Step 2: Order Picking is done at suppliers warehouse
  • Step 3: Order Packing is done either at suppliers warehouse or shipper
  • Step 4: Order Shipping is done by preferred shipping company

Step #4: Profit Margin

How much do you want to make from dropshipping business? You have to define your success path. You need to plan your product by identifying all the elements that would help it succeed.

Deciding your profit margin is not just to add a markup on the product. It starts by identifying the product value, competitive rates, suppliers price, ad spend, even before markup can be decided.

Formula For Profit:

To determine what your profit per product would be, you need to do some arithmetic. You need to attach some financial figures to each element of the price point. And here are the elements in consideration.

Your Price: the price you set as retail price for the product. That’s your suppliers price, plus your ad spend and your markup. In some cases, which I advise you do, add shipping fee as part of your final retail price.

Suppliers Price: this price is determined by your supplier. It’s the agreed price that your supplier would give you for each item. It doesn’t include any other price point.

Ad Spend: here’s your confirmed cost of acquiring a customer or selling a product. This cost may vary for different ad campaign. So, you maybe flexible with deciding your ad spend per campaign, as its most likely to change each time you run an ad campaign. You can either add this to your markup or add it as a separate cost.

Your Profit: that’s what’s left of your retail price after you have deducted suppliers cost and ad spend. It’s not your total markup if you did not include it as a separate cost to your retail price. So, your profit is what’s left from the retail price after all necessary deduction have been removed from a sale.

For example, if you sell 100 units of a product at a defined price, your profit will be 100 products multiplied by the unit retail profit of the product, after all the price markups like suppliers price, ad spend and shipping fees are deducted.

Step #5: Scale Up Your Business

If you have a proven dropshipping business, the next plan will be to scale things up. You will need to increase the frequency at which the steps of your dropshipping model is repeated. The more customers that are ordering and paying for your products the more profit you can calculate.

That means you have determined your ads is successful and your product profitable. Then, increase your ad spend to run more frequent advert, while you watch more sales coming in. Take a clue from tips below on ways you can consider scaling up your dropshipping business.

Tips To Scale Up A Dropshipping Store

  1. Automate order fulfillment to speed up order processes
  2. Automate order tracking to give customer assurance about their order delivery timeline
  3. Join an affiliate network to promote your store and attract potential customers
  4. Negotiate with your suppliers for better and cheaper price
  5. Expand your support team as order level increases to speed up response rate
  6. Consider content marketing to drive free and unlimited web traffic to your store
  7. Test, test, and test until you find out what works best for you

How To Start A Drop-shipping Business

Starting a drop-shipping business is simple than you think. You can start without a website or even startup capital. You don’t also need to stock products or handle inventory at all.

The only requirement for starting a drop-shipping business is passion, commitment and consistency. All these are just part of being hard working. And this hard work can be channeled in finding best selling products, enhancing the effectiveness of your dropshipping site and advertising your products to generate sales regularly.

Below are the simple steps you need to follow to start your dropshipping business.

  1. Select a niche audience to target with a niche solution
  2. Perform competition research to weigh your competitive advantage
  3. Secure a supplier for the kind of niche you want to target
  4. Build your eCommerce website yourself or hire freelance developers online
  5. Create a customer acquisition plan to drive traffic to your store
  6. Analyze and optimize for better performance and increase sales

A niche selection is important. One of the reasons customers patronize drop-shippers instead of major eCommerce stores is the niche simplicity of product selection. They know what your site sells and they can easily search through the varieties of same items to pick what best matches their need. This is your best strategy when started a dropshipping business.

Moreover, you have to consider customer acquisition as your biggest investment plan. Your customers are the life of your business, and you must properly plan for acquiring new customers on a regular basis.

But don’t forget your website design and user interface. If your customers can’t browse your site easily and able to checkout without hitches, then you don’t have a business. Make your site the most user friendly eCommerce Store ever. That’s your best winning strategy.

Top Dropshipping Suppliers

If you are starting your own dropshipping business, you will need a supplier. A dropshipping supplier is not the same as any other kind of supplier. There are basic requirements a dropshipper should have to qualify as a dripshipping supplier.

Every dropshipping supplier must have the capacity to accept, process and ship customers order directly. That’s what makes them dropshipping suppliers. And all these suppliers listed below are equipped with the right structure to handle your dropshipping business interest.

  • Dropship Direct
  • Sunrise Wholesale
  • Worldwide Brands
  • Wholesale Central
  • MegaGoods
  • Inventorysource
  • National Drop-shippers
  • Dropshipper.com
  • AliExpress
  • SaleHoo
  • Doba
  • Wholesale2B

Before you pick which supplier you want to work with, visit any of these suppliers and check through their product selection, prices, operational structure, delivery conditions, and return policy.

You can also have more than one supplier as a backup strategy, incase one supplier falters, you can switch easily to another supplier. Also, product quality should be another consideration you must not take lightly.

Conclusion

How dropshipping works is simple. And it works the same for every country. Things that are most important in a dropshipping business are the supplier, niche product and target customers. Where you are operating from doesn’t matter.

So, Nigerians can do dropshipping business profitably. Imagine starting an eCommerce business without stocking products or handling inventory. Plus not doing delivery too, since your supplier will deliver directly to the customer on your behalf.

The concept of dropshipping is simple to start without capital, once you can build your website. The supplier bills you only when a customers orders an item on your store. And you pay the supplier from money paid by the buyer. There’s no upfront payment for stock required.

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Business Management

10 Simple Steps To Brand Your Business

As a startup, how you brand your business should be major in your planning processes. It’s something you plan from the beginning on how you intend to build your business brand. If you missed this out when you started, it’s still not late. You can start now using this guide to grow your business brand equity from scratch.

The concept of branding your business is a marketing practice of creating a name, symbol or design that identifies and differentiates your company products or services from others. It’s represent the symbol of your unique brand voice, from your mission to message and brand personality.

Entrepreneur explains that for a brand strategy to be effective, it must have a major edge in an increasingly competitive market. This edge is what makes your brand stand out from the competition.

Why You Should Brand Your Business

Branding is a promise your business makes to its customers. It’s the why of your business. And the reason customers should come to you, as an answer to their problems.

When you Brand your business, you give customers reason to trust you, see what you are offering in confidence, and entrust them with the will to use your product or service as promised.

Your brand need to speak the language customers understand that will make them believe in the promise of your product or service. And it’s your guarantee to that promise that it will not fail them.

Benefits Of Branding Your Business

  • You stand out in a saturated market.
  • It gives you credibility.
  • It can charge what you’re worth.
  • It leads to customer loyalty.
  • It leads to returning customers & referrals.
  • It leads to Consistency.
  • It helps to attract your ideal clients.
  • It saves you money and time in the long run.
  • It promotes you confidence level
  • It gives you a clear strategy

Step #1: Determine Your Target Audience

Your branding strategy starts with your target audience. They are the reason you want to brand your business. They represent the real brand focus; who they are, what they want, how they want it defines your brand building process.

The Identify of the target audience for your service or product is an exercise that will affect and benefit all areas of your brand building process, particularly market efforts. Who forms part of this target, where they live or spend time, there purchasing value and many more will be what drives this search.

Also, you want the right audience consuming your content, clicking through your ads, and opting into your email list. Focusing on the wrong audience or not knowing who your target audience are will effect negatively on how you brand your business.

Tips On Targeting The Right Audience

  • Compile data on your current customers, if any.
  • Use Facebook lookalike to identify similar customers
  • Use website and social media analytic
  • Check out the competition
  • Be clear about the value of your product or service
  • Create a target market statement.
  • Test social ads on your target market

Step #2: Establish A Brand Mission

Your brand must have what it stands for. If customers are going to trust you or patronize your business, they need to understand your brand mission. Who you are, what you do and how you do them, are important in brand building.

This is your why: the reason you get up everyday. And before you can build a brand that your target audience trust, you need to know what value your business provides. What exactly will your customers be exchanging their money for?

This mission statement basically defines the purpose for existing. It will inform every other aspect of your brand building strategies. And promotes your value to potential customers or clients.

Tips to Write A Mission Statement

  1. Make it short and concise.
  2. It’s not an essay
  3. Think long-term
  4. Don’t make it too limiting
  5. Don’t be afraid to change it.

Step #3: Research Brands Within Your Industry Niche

If you are always thinking about how to make a brand stand out, don’t skip this step in brand building process. To brand your business, find out how other brands did it before. Start with identifying other brands within your industry niche.

Research your main competition or better benchmark their brands. How your competitors are building their brand may give a clue to how to brand your business in your niche. Especially if you are building your brand yourself and know little about branding.

For instance, study how they have gone about building their brand name and who they are targeting. Those information hold the key to how you can brand your business better.

Step #4: Outline Key Qualities & Benefits Your Brand Offers

You should give customers the reason to choose your brand over another competing brand. And that’s what your brand key qualities gives you advantage to do. Your brand benefits speaks to the target audience about what they would gain from interacting with your brand.

It’s important to note that this is not just a shopping list of features your product or services offer to the customer or client. It should be the questions that customers want answered about their needs.

Think about how you provide value that improves consumers lives – in the outcomes or results that are experienced. It should point customers to a better life, solved problems and the kind of fulfillment they desire.

What are the best expectations of your target market that your brand provides? That’s what your best qualities and benefits should offer.

Step #5: Create A Brand Logo & Tagline

What probably comes to mind when you think about how to build a brand visuals? The logo is like what brand is and remains to most people. Once they have a logo they feel branding is complete. That’s partially true, even though logo is an integral part of overall branding process.

The logo is the key part of how you brand your business. That’s the visual representation of your brand. It’s what most people use to identify your business. For most part in branding, nothing is branded without a logo.

This step may be the one where you need help with execution. You will need help designing a professional logo for your branding. Although, the are several platforms online where you can get a great logo. But having a professional logo may require help from an experience brand expert.

This logo will appear on everything that relates to your business. It should be done by a professional who should also understand your brand strategy, target audience, brand message, voice and personality.

Your logo will become your identity, calling card, and the visual recognition of your promise. And that’s why it’s a lot like the most necessary thing to do to brand you business. The logo maker I recommend is Logogenie.

Tips for Brand Logo Design

DesignHill gave a 9 point tips on how to effectively create a logo design. Even if you are not a graphic designer, this tips will guide you on what’s should form your logo design concept.

  1. Know the brand.
  2. Reflects on the Nature of your business.
  3. Impression Matters.
  4. Use colors in a planned way.
  5. Pick fonts carefully
  6. Chose the type of Logo
  7. Keep it simple and impressive
  8. Make it scalable.
  9. It should also look well impressive In any colorless version or shape

Step #6: Form Your Brand Voice

The main reason you should brand your business is to give it a brand voice. Your brand voice is dependent on your company mission, audience and industry. It’s how you communicate with your customers and how they respond to you.

It’s actually what would help you maintain a brand consistency across all platforms and formats

A brand voice could be professionally friendly, service-oriented, authoritarian, technical, promotional, conversational or informative. Find what’s your brand voice and stick with it in all your brand process. The consistency of your brands voice is what sets you apart from the crowd.

Tips to Define Your Brand’s Voice:

  1. Create unique and impressive words to your brand voice
  2. Create consistency in every bit of content and copy
  3. Increase your brand’s voice through proper channels
  4. Walk your talk.
  5. Consciously grow and adapt

Step #7: Build A Brand Message & Elevator Pitch

A Brand message is an opportunity to communicate on a human level. What this means is that the language you use should be understood immediately while striking an emotional chord. Make your brand message simple and clear.

If your target audience cannot understand your brand easily, then your message isn’t helping your brand. The focus of your brand message should be to convey to your target audience their need for you.

If they can’t find how your brand would benefit them, your message is not communicating to them.

Tips to Build a Brand Message:

  1. Define your brand values
  2. Differentiate your brand from the crowd
  3. Make it appeal to your target audience
  4. Build an impressive message
  5. Make it resonate throughout your communication

And if you are building a brand to also attract investors, you will need to create an elevator pitch. The investors would need to understand your brand message and conviction to deliver its promise. But the pitch would resonate more with investors if its backed by a strong brand focus and not just on your promise.

Tips to write an elevator pitch:

  1. Start by introducing yourself.
  2. Provide a good summary of your promise
  3. Explain what you want from the investors
  4. Finish the pitch with a call to action.

Other things you need to know about elevator pitch includes:

  1. Take your time. Don’t rush an elevator pitch
  2. Make it conversational, and provide them with an alluring sense of agreement
  3. Pitch common and general ideas. Avoid niche words and phrases.
  4. Express brand confidence. Pitch your success on a strong brand equity.

Step #8: Let Your Brand Personality Shine

If you are wondering how to brand your business in a unique way, make your personality stand out in every aspect of your brand building process. Let this uniqueness shine through out your brand points.

To brand your business you need to infuse that your own unique brand personality. What’s that unique advantage you have that characteristically make you stand out? The role of your brand personality is to give it a uniqueness that no other brand can easily copy.

And you should also be consistent with this brand personality across all points of contact.

Types Of Brand Personality:

Investopedia gave us five main types of brand personalities with common traits. And they include:

  • Excitement: carefree, spirited, and youthful.
  • Sincerity: kindness, thoughtfulness, and an orientation toward family values.
  • Ruggedness: rough, tough, outdoorsy, and athletic.
  • Competence: successful, accomplished and influential, highlighted by leadership.
  • Sophistication: elegant, prestigious, and sometimes even pretentious

Step #9: Integrate Your Brand Into Every Aspect Of Your Business

The brand building process never stops. That’s one thing about branding. You keep branding your business for as long as the business exist. It’s not a one-off thing to brand your business. You keep building your brand, and as the business expands your brand strategy expands with it.

Your brand should also be visible and reflects in everything that your customers can see, read and hear. The louder your brand coverage goes, the more customers it attracts with it.

For instance, if a client walks into your store, your brand image should on display both in the environment and with personal interactions. Your brand should breath on everything you do, as far as your business is concerned.

Step #10: Stay True To Your Brand Building

Consistency is key in branding your business. But if you choose to change how you brand your business, let it be only into something that’s more effective. And it should be based on a measured consumer response.

Once you have chosen a brand voice, use it for every piece of content you create. Your brand content should be consistent, and should reflect in all formats of your branding process.

Document all the brand guidelines you create and distribute internally for reference. This will help to align everyone who’s ever going to be responsible for your brand to follow same strategy, design and formats for your brand.

Tips On Brand Consistency Building:

  1. How do people see you?
  2. Build your online platform.
  3. Weave your brand into everything you do.
  4. Be consistent.
  5. Don’t try to please everyone.
  6. Create value.
  7. Align yourself with strong brands only
  8. Follow strong brand-building awareness.

Conclusion

A brand identity is your marketing foothold in your niche market. Branding your business is the best form of marketing. But branding is not just marketing. You brand your business to give it a voice that defines your marketing plan.

And to not brand your business is a grave mistake that you shouldn’t let happen. Unless your business is meant to serve for just a season, branding preserves your business efforts for years to come.

Branding is more than just designing a business logo. Although a logo plays an important role in all branding process, but it’s not all about what branding represents. You need a great logo that will stand you out to make all your branding efforts worth the investment.

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Business Management

How to Write A Case Study to Get More Clients

Do you want more clients? How about writing a case study to get more clients? A good case study is one of the best marketing tool to help you market your business better. Most potential clients would like to know if you have done similar jobs in the past and how well you did them.

Having a case study to show clients what you have done in the past will boost your credibility level and convince potential clients to also patronize you. Also, it helps to boost your confidence level when trying to win new client. You have something that proves you can do what you asking to be offered to you.

But there is a better way to Package your case study to give the target clients the right information about your past work, in a way that would prompt them to hire you. I have put these tips in a brief post to give you all the information in a way you can assimilate them faster.

How Best To Write Case Study

If you want to get more clients, you have to learn how to write better case studies. Potential clients are easily convinced about your experience and capabilities when they can relate with work you have done in the past.

Sometimes these jobs may not directly relate with your target client’s scope of Work. But having something to show that other businesses like theirs have trusted you with their projects in the past, tells a lot about your service delivery.

You can follow this simple guide to write a case study that will regularly get you more clients.

Itemize The Challenges

Your case study should include the challenges you faced when executing the project for your client. Give it enough bullet point details. Potential clients would like to know what problems you had to deal with, to know how it relates with their own peculiar challenges as well.

Try as much as possible to use generalized phrase to itemize the problems. You should give specific details relating to the clients problem in the explanation. But give the item points in a general phrase in a way it will cut across many niches. Even though each case study should be unique to the client, use itemized phrases that is easier to understand by other potential clients.

Also, give enough details about the needs of the company that hired you. That would prove the itemized challenges are relevant and are in line with the company’s need. These needs must be expressed to give insight into what the company needs done, how it affects the company, and how it has improved the revenue and other areas of the company.

Outline The Project

Secondly, you need to give brief on what the project was. That would give potential clients idea of what you were hired for. Some potential clients may have exactly the same needs. And that would increases your chances of landing new clients.

Another thing is the goal of the project. What did you set out to achieve, based on the needs of the clients. The goal must be very clear. For example, this goal might be to boost client revenue by “X” amount.

The more specific the goal is the better it is to convince potential client with results of its achievement. A case study goal must be clear and presented in a chronological way to give potential clients idea of your own understanding of the client’s need.

Project Progress Report

So, how do you go about completing the project? You need to talk about your progress in the project. Everything needs to be done without giving away too much private details.

You can give breakdown in days or per item basis. Have a systemic way of making the progress report enjoyable. Your potential clients needs to grasp the content in your progress report to understand what you are doing that produced the results you have showcased.

Understand that your case study is not complete if potential clients cannot see how you carried out the project. You may need to arrange each progress report in correlation with the goals of the project.

Show Final Results

The final result is the most important part of your case study writing. It must be presented in a way that’s appealing to potential clients. The final result is where you express your marketing skills. It must be clear and at the same time precise with enough details to catch the attention of your target clients.

How you choose to present the final result is equally very important. Your understanding of your niche market, and the presentation format of choice will help you more. Different niches appreciation for reporting format may differ. Find what works for your niche and use them better.

However, you can decide to use multiple formats to present your results if your target niche is not conformed to any presentation form. The best formats for Case Study result presentation includes, images, graphs and other visuals.

Conclusion

A case study is the best way to sell your services to potential clients using your previous clients projects as example of job well done. The power of a case study is irresistible for clients who have similar needs.

But having a case study example is not enough. You need to know how best to write and present this case study in a way it can attract more clients to you.

The advantage of a case study is more than just telling potential clients that you have done the job before. It proves to them that you have been trusted by other businesses with similar projects. And it gives them the confidence to also trust you with their project.

When you have a proper case study presented in the right formats to reach your target clients, it reduces the time and effort you put into trying to prove to clients that you can deliver on the job if hired.

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