Tag Archives: Marketing For Beginners

Grow Your Business

5 Expert Reasons You Need Your Own Website

If you don’t own a website yet, this might be the best article you will ever read before getting one. There maybe hindrances stopping you from building your own website. I will help you touch base with some of them. Then, clear the air on why those reasons are too costly for you to keep paying.

A website is many things to a business online. In today’s world, you don’t have a business until you have your own website. It may sound strange, and you might even quote several businesses you know that doesn’t have their own website.

But do you know the huge benefits of having to own a website? Maybe you don’t, but I want to give you just a few to help guide you correctly.

How Website Works For Business

In today’s world, we practically live in two worlds concurrently. One is the physical world, while the other is the virtual world. This virtual world is the closet the natural man have gotten to the real application of the spirit world in the physical realm.

Your website is your virtual business in a physical world. It gives you unprecedented accessibility than the physical presence of your business. That’s why it’s too important to overlook or ignore.

Moreover, it works mostly without human interference. That means your business can be on 24 hours a day even while you sleep. So much gets done all day long, even without your physical attention.

Your website is your business in a virtual world that is larger and more accessible than your business in the physical realm. And if the virtual world is much bigger, why can’t pay attention to it more than the physical world?

Why You Need Your Own Website

A website is one of the biggest investment decisions for any startup. If you don’t plan for your own website, your business is not planning its growth future properly. Some have substituted having a website with social media pages. That’s a big risk.

In case you don’t know, many startups crashed when Facebook changed its algorithm. Businesses that earlier depended on Facebook, building large followers found the customers stripped from them and where told to reach those same customers on their pages by paying for adverts. The same thing happened with Instagram and the rests.

You may get started and build a sustainable online presence on social media but you don’t stake the future growth of the business on it. And there are reasons for that. You don’t have control over your presence on any social media platform. Whatever control you seem to have can be taken away without prior notice.

#1: Professionalism

Websites make businesses look trusted and big enough to do what they say they can do. It makes small business look competitive enough against well established brands. It’s your first step to getting the right customers who may not trust you if they had come to your physical office, to trust to do business with you.

Your company or business website makes you look professional and credible. It gives every business the opportunity to appear in their best form regardless of their financial status.

With your own website you can compete professionally with Fortune 500 companies and land yourself mega businesses.

#2: Easily Found On Search Results Online

The second important reason to own a website is even more important than the first one. It’s to increase the chances of appearing at the top of Google search result. Online visibility is the biggest investment any business can make today. And getting your website to appear in Google search results puts your business before many potential customers.

Yes, to show up in google search results is a big deal that should motivate you to get your own website today. You need to get more online visibility to attract potential customers.

But you will need to understand and follow search engine optimization techniques to prepare and position your website for Google search ranking. You can learn about SEO techniques from the articles on SEO. Starting from, SEO for Beginners.

#3: Your Competitors Have Websites

If there is one more reason to have your own website, it’s because your competitions have websites. If all your competitors probably have websites that gives them an edge over you. That’s not fair for competition. If you are wondering, what percentage of your competitors have their own website, you will be shocked to find out exactly how many of them.

But knowing that about 81 percent of the customers perform online search before making purchases that should let you know that your competitors won’t ignore this huge advantage either. As a startup, having your own website would give you an edge in the competition.

If you don’t have a website you will be losing out so much, and impatient customers may look elsewhere. Don’t forget that one of the reasons customers give for patronage is CONVENIENCE.

#4: Your Business Is Open 24 Hours

How much longer do you want your business open to customers? A physical location can’t give you that no matter how much you really want it. But your own website will never put up the closed for business sign. That means you are open for business round the clock.

Having a business website or eCommerce store means that you sell your products any time not just restricted to 9 to 5 working hours. If you are targeting a global audience that’s even more attractive. When your physical offices are closed in the country where you operate, your website is handling orders and requests from countries that are opened for business.

#5: Influence Public Perception

What customers think of you is based on what they know about you. Your website should be the most reliable information centre your customers should know. It provides social proof and controls what customers should know, think and share about your business.

You business website can influence customers perception by creating your own message, mission and personality in front of your target audience. You can also influence any negative publicity about your business in the press by feeding your customers with your own position on every issue affecting your company.

It’s how the public perceive your business would determine how much of their patronage they would bring to you.

Conclusion

Sometimes the reason you don’t have a website may not be because you don’t know the huge benefits. It may even be because you really don’t think that your business needs its own website. If you already have a thriving social media page, it’s easier to believe that it’s the same thing as your own website.

Other major reasons you don’t have your own website includes not understanding how to get a website. You think it’s expensive, beyond your finances to get your own website. But there are cheaper ways to get a website. You can also find cheaper website developers on Fiverr.

Please tell me why you don’t have a website yet. Maybe I can help advise you on smarter ways to get your own website designed for you cheaper. Drop me a comment in the comment box below.

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Grow Your Business

How To Start Distributing Your Product In 2020

Do you want to start distributing your product in Nigeria? There’s a simple way to get product distributors anywhere in Nigeria. It’s the secret successful brands have used to dominate the market and spread across the country. And you too can use the same method to grow your business.

If you are an importer, brand owner or a manufacturer, you can start distributing your products to increase sales across Nigeria. There may be demand for your product in places you have never known or heard across the country.

Sometimes, you may not even have the resources to get your products there. Or the brand advantage to spend heavily on advertising. But you can distribute your product to every part of Nigeria without stress.

Although, the challenge is usually how to get started. Some companies have tried online advertising to get distributors, but that doesn’t yield the best result always. Most of who may get are people who are interested but lack the experience or financial requirement to start distributing your product.

What you need is distributors who have both experience and the financial ability to represent your product in their local market. This kind of partners is what would help grow your product in every market.

Understanding Product Markets In Nigeria

The first thing you need to understand when you want to start distributing your product across the country is, who are your target customers. Your target customers would help you understand what kind of markets you should be interested in.

High end products may not require distributors, and so you don’t have to use this method. But low end products means that your customers are at the lower end of the demand curve. They are the common people who probably have primary access only to local markets as well.

And Nigeria has many of these markets all over the country. If you have the statistics of these markets you will agree with me that until you start distributing your product in these markets you cannot grow your business in Nigeria.

This goes for foreign brands as well. Any product that’s not available in the markets doesn’t have access to the right consumers, unless it’s a high end product.

Local Market Statistics

I don’t have all the information about every market in the country but I recently stumbled on that of Ariaria market in Aba, Abia state. Just because this market is not in Lagos would make many investors overlook it. What if I tell you that this market has 37,000 shops and over 1 million traders, would you believe me?

Ariaria is not even the biggest market in the eastern part of Nigeria. Onitsha main market is an acclaimed winner with an international status. If Ariaria has over 1 million traders, how many do you think Onitsha main market would have?

Now, let’s go down to Lagos, where we have several large markets like Balogun market, Alaba international market, Trade fair market, Ladipo spare parts market, and others. These markets are by no means small.

I’m not just showing you market statistics to boost their image. I want you to see how vast their reach can get. If they are big it’s because large number of people are patronizing them. That makes them a market to target with your product.

List of 20 Top Markets In Nigeria

Ariaria market 37,000 shop complex in Aba, Abia state

In order to give you an idea of these markets, here is the list of just the top 20 of them in no particular order. We have Market in every state in Nigeria, all the 774,000 local government areas in the country, and virtually every village one can think of.

So, there’s market for your product everywhere in Nigeria. These top 20 of them is just a sneak view of what’s out there.

  1. Zaki Biam Yam Market – Benue
  2. Aleshinloye Market – Ibadan
  3. Onyingbo (White sand) – Lagos
  4. Alade Market, Ikeja – Lagos
  5. Mile 12 Market – Lagos
  6. Computer Village – Lagos
  7. Bodija Market, Ibadan – Oyo State
  8. Nnewi Nkwo Market – Anambra State
  9. Newmarket, Aba – Abia State
  10. Jos Main Market – Plateau State
  11. Oil Mill Market – Port-Harcourt
  12. Oja-Oba/Orita Merin Market, Ibadan – Oyo State
  13. Ogbete Main Market – Enugu State
  14. Kurmi Market – Kano
  15. Idumota Market – Lagos State
  16. Alaba International Market – Lagos
  17. Ariaria International market, Aba – Abia State
  18. Balogun Market – Lagos
  19. Oshodi Market – Lagos
  20. Onitsha Main Market – Anambra

Distributing Your Product In Nigeria

It’s not enough to identify all these markets for distributing your product in Nigeria, you should also know how best to penetrate these markets. As I have mention earlier, there are disadvantages of just advertising online for distributors.

It attracts a lot of interest from those who are incapable of managing your product in their respective markets. You don’t want to waste your efforts on strategies that doesn’t produce better results.

And you should know that not everyone who shows interest to distribute your product has the experience and capacity to do so. There are people who are just so good at what they do. They have built success in their field of business that you are just going to tap all that blessing to grow your own business.

Imagine having 10,000 other people in 10,000 different locations selling your product. What kind of sales do you expect to see each day? The beauty of distributing your products across the country is that you are reaching everyone who needs your product, making it easily accessible to them to make the choice to buy from you.

Nigeria’s largest electronics market: Alaba International In Lagos state

Who’s A Product Distributor?

One way to understand a product distributor is to learn about franchising. They are one and the same marketing strategy. A product distributor buys the Franchise to sell your products in a particular market or city.

Although, this arrangement doesn’t always take the form of franchising but it’s noting different from it. Because a product distributor is empowered to represent the interest of your product in that area. He or she buys from you in a large quantity and sells to small retailer who are located everywhere your customers are found.

A distributor buys your products in large quantity, warehouses it at his or her own cost, sell to retailers who can’t afford to buy in large volumes, who in turn retails to consumers as they request for it.

There’s so much benefits for your business distributing your product this way. The only requirement to tap into this form of marketing is to have a product you control in the country, even if you are not the original manufacturer.

Tips To Distributing Your Product

If you seek the benefits of distributing your product in Nigeria, you need to know how best to do it. I’m not expecting you to know everything you have to do right, but there are basic plan you need to put in place.

There are 37 states in Nigeria, including FCT, with 774,000 local government area, while communities and villages not countable. You can have your product reaching every state, local government area, communities and villages. Imagine how massive the market would be.

I’m showing you the secret of product marketing for billionaire entrepreneur. And don’t think it cost so much to achieve this. Even if it does, there are ways you can do it to make it less burdensome on your finances.

#1: Hire A Marketing Company

The first step here is to hire a product marketing company. I’m going to be very direct on the kind of product marketing company you should hire. Because there are many companies in the product marketing arena and their strategies differ as well.

The company I would recommend is one with experience in market insertion. In case you don’t know how market insertion works, let me explain in simple terms.

These kind of product marketers recruit capable distributors and retailers to distribute your product. They can also help plan your marketing program to help push the products faster into the hands of new consumers.

That is the kind of product marketer you need. They help make your product easily accessible to consumers, and recruit for you big distributors who has both the experience and the capacity to represent your product in their market.

#2: Make Your Offer Exclusive

This part is very important. If you want serious minded distributors, you have to make the offer exclusive. Nobody would like to invest so much in your product if it’s too competitive. It’s the exclusivity that would encourage them to stake their finance on your product.

An exclusive offer makes the distributors feel they are an important partners in your business. It gives them some monopoly in their respective markets. That’s also why they can buy in large quantity because they feel responsible for the product supply in their assigned market.

If your offer doesn’t include this kind of exclusivity, then it’s not enticing enough. You may still get some distributors, but may not be the experienced and capable ones. It takes a huge value proposition to entice serious and capable distributors to join your network of product partners.

One good way to offer exclusive distribution to your partners is to segment your market either according to states or cities. Design your distribution plan in a way the distributors will know how the market is shared among distributors. And stake your integrity to maintain this exclusivity without fail.

#3: Target Experienced Distributors

In distributing your product, don’t just sign up anyone who says they want to start distributing your product. There are distributors I call road side distributors. These are people who has no experience in business but have money to buy products and stock.

The type of distributors you have can either impact positively on your sales growth or frustrate it. The best bet is to go after distributors with track record of achievements in their respective markets. And if they are new or aspiring distributors, ensure they possess the zeal and passion for the business.

These experienced distributors have already gained some relationship with fast growing retailers who they can introduce your product to. They have some experience in the market and knows how to move any product faster to the consumer.

Avoid recruiting inexperienced distributors. That’s why you need to hire a marketing company to do this one for you. Don’t waste your money on advertisements for distributors, rather spend that advert budget on promoting your products to the consumer and directing them to the stores near them.

The popular Ikeja computer village in Lagos State

#4: Set Standard Relationship

You don’t want your distributors to feel like they are on their own. That can discourage them or make them feel less interested in pushing your product. Think of your distributors as your partners. They are your marketing partners that should be brought closer to every plan you are making about your product.

Create an easy communication channel to reach all the distributors in real time concerning distributing your product. Update them on promos, incentives, commission increase or decrease, and other measures aimed at marketing your product.

Also, don’t ignore their complains and concerns about your product. Use them as channel to get feedback about your product. And hear what they think about how well you are compensating them for their efforts.

Most importantly, make them feel they are too important to your business. People like to be valued and appreciated. If you appreciate the value your distributors bring to your business, they will be happy to do more.

Conclusion

Any product that’s not built around a network of distributing partners won’t grow fast in Nigeria. The Nigerian market is still built around local markets, like in the calendar of the Igbo market days of (eke, orie, afor and nkwo). The Igbos go to different markets based on assigned market days to buy and sell.

That same structure is what’s being used today but a bit different from the past. Everyday, millions of Nigerians go to these different markets to buy or sell. And no matter how the markets transform, they will still be the congregating point for buyer’s and sellers.

Finally, use experienced product marketers to grow your distributing partners for your product. It’s not cheap but it’s worth it at long run. However, you can take one market at a time for cost consideration, until you have covered every market in the country.

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How Fast to Sell Molfix Diapers In 2021

Do you want to start baby diaper business as a Molfix diapers distributor? Do you know what is required and how to go about it? There is a process to follow if you want to become a Molfix Distributor in Nigeria, where ch opportunity is still available now.

The baby diaper product in Nigeria is in high demand, and Molfix happens to be the number diaper brand in the market. That makes it the highest selling diaper in Nigeria.

According to Fastweb market feasibility report for baby diapers, there are over 40 baby diapers brands in the market but Molfix has over 44 percent of market share. You can see full list of all the known and unknown baby diaper brands in the market below.

The turnover rate for Molfix diapers is higher than any other diaper in the market. So, starting a diaper business to sell Molfix is a profitable business decision. However, you need to know how diaper business works and how to become a Molfix Distributor. If you are new to business, I would recommend you do a little apprenticeship with an existing baby diaper retailer or distributor.

A lot of startups overlook the idea of apprenticeship, but it’s the best step in starting a trading business. You will learn how the market works without risking your own money. You will be able to learn about best products, the turnover rates and why customers prefer certain brands above others. Plus, what customers look out for in a diaper or what’s even more important in their purchase decision.

Understanding Molfix Diapers

Molfix baby diaper took the diaper market by storm, off-staging all the known and powerful brands like Pampers. The entry of Molfix into the Nigerian diaper market was a case study that every new extract into the diaper market needs to study. Yet, almost all the new entrants into the diaper market ignore this simple truth, or rather lack the financing to build a strong market brand.

Although, Molfix baby diaper is of good quality but it doesn’t mean the other diapers are not of good quality. What made Molfix brand standout in the diaper market is the huge marketing budget of the company and its market inserting strategy. This strategy made their product available nationwide. They also ensure that there Brand quality is maintained and at a price that’s not constantly changing.

Molfix diapers brand at the inception wooed many distributors and retailers with mouth watering incentives and sales bonuses. Honestly, if you are looking to become a Molfix distributor now, you may have been too late. A fast selling diaper like Molfix shouldn’t have a problem filling out its distributors list nationwide.

RELATED POST: How To Make Money Selling Baby Diapers In Nigeria

However, if you consider the case of Pampers diapers that sometime cancelled its partnership with a known distributor for their product, and that action created openings for new Pampers distributors in the South-South and South-Eastern region. Then, you shouldn’t lose hope entirely. If you really want to become a Molfix diapers distributor the options are not all gone.

How Molfix Diapers Distributor Works

A Molfix Distributor buys Molfix brand products at discounted rates for distributors, which they sell to retailers, who in turn sell to the final consumers. In the case of baby diapers, you buy in large quantities from Molfix and you resell to retailers and consumers.

Some Molfix distributors buy more than a 40 feet container load of baby diaper regularly. By estimate, a 40 feet container load of baby diaper would cost as much as N40 million. That’s not to imply that’s the cost requirement of becoming a Molfix diaper distributor.

You need to know the difference between being a distributor and being a retailer. If you want to be a retailer, all you have to do is find the nearest Molfix diapers distributor to you and start buying from them. You can enquire about the closest distributor either by contacting Molfix or asking those who sell the product where they get it from. If you trace that link you will surely find the main distributor for your city or state.

Since Molfix diapers is already a huge brand and everyone wants to be a Molfix distributor, it has become a challenge as well. You can start off this dream as a diaper retailer if you don’t have millions of naira as startup capital to invest, or you can just use it to learn the ropes before investing million into the diaper business.

The Molfix Diapers Brand Success

Molfix Diapers is not the only brand in Nigeria. There are other existing diaper brands in the market before Molfix was introduced into the market. It wasn’t like the other diapers were not doing very well. There are certain things Molfix did well that helped it grew its diaper market share to the top brand in Nigeria in just two years of operation.

However, amongst many things where are not open to public knowledge, the most important thing Molfix did was to create an effective marketing strategy. This network helped to push its products deep into the markets and create huge followership among mothers.

Apart from having distributors and retailers, Molfix also introduced local representatives. These guys worked heavily to it’s success. In some markets it was these reps that built the market for them. Their job was simple, they were responsible for Molfix diapers brand in their location, and Molfix gives them sales cut as commission incentives to boost their morale.

Another thing Molfix did was to reduce its diaper price and gave big sales bonus to distributors, retailers and sales representatives. That way they all work for the success of the product in each market. They understood that the more the product sold the more money they would make.

How Molfix Defeated It’s Competitors

The major big reason consumers buy Molfix diaper is due to the elasticity of the diaper at that time. It can stretch and give babies comfort and also prevent leaking. That was then because non of that is a major factor anymore, as most diapers are even better compliant than Molfix. However, this should give any new brand some ideas on how to defeat the giants.

According to a report in the Nation Newspapers, the paper reports that Molfix brand is produced by Hayat Kimya Nigeria Ltd, is said to be cheaper and significantly offers quality that consumers love. It means mothers needs like preventing leaks, foul smell and reduces number of times they change their baby diapers.

However, Molfix claims that it’s product is designed to give “babies full protection and keeps their skin dry and healthy around the clock”. That promise could mean different things to different people. One thing that was certain was that mothers love Molfix diapers, It’s Molfix and then the rest of them, as they say.

Molfix Brand Market Potential

Hayat Kimya, which started producing Molfix baby diapers in 1998 in Turkey, came into Nigeria in 2015. At this time, Pampers owned 41.9 per cent of the diaper market share, but presently it now controls only 37.3% of the market share. If we go by volume, 1% of Nigerian diaper market share is a lot if we go by the UN annual childbirth of 5.9 million in Nigeria.

According to A.C. Nelson data, it took Molfix just 2 years after entering into the Nigerian market to become a market leader in baby diaper, with over 44.3% of the total market share. This position was previously held by Pampers in the diaper market for many years. Now, Pampers only has 37.3% share of the market, while the remaining 18.4% is shared by the rest of the brands.

How much more of this market Molfix can take is still unknown. If it exceeded its launch projection of 30% by as much as 14.3%, it’s not difficult to predict what Molfix market share could be in a decade.

However, what is already known of the Molfix diapers brand owners, Hayat Kimya is that it’s the 5th largest diaper producer in the world, with 22 manufacturing sites across the following countries of Turkey, Egypt, Algeria, İran, Bulgaria, Romania, Bosnia Herzegovinia and Russia. It’s revenue is in over $3 billion, with approximately 14,000 employees.

Complete List of Baby Diaper Brands In Nigeria

However, Molfix is not the only popular baby diaper in the market. Nigeria boasts of many brand of diapers and more is still being introduced into the market yearly. Below are just a few of the ones seen and purchased by families in Nigeria.

  1. Molfix baby diaper
  2. Pampers baby diaper
  3. Prince and Princes baby diaper
  4. Sunfree baby diaper
  5. Champion baby diaper
  6. Golden care baby diaper
  7. Infinity baby diaper
  8. Unac baby diaper
  9. Dumpas baby diayper
  10. Drylove baby diaper
  11. Huggies baby diaper
  12. Bino baby diaper
  13. Witlux baby diaper
  14. Just On Baby diaper
  15. Confy baby diaper
  16. Puréed Dry baby diaper
  17. Babysoft baby diaper
  18. Toujour baby Diaper
  19. Royal baby diaper
  20. Cuddsies baby diaper
  21. Swadllers baby diaper
  22. Dr. Brown baby diaper
  23. Virony baby diaper
  24. Babem baby diaper
  25. Angel baby diaper
  26. ASDA baby diaper
  27. Lakebaby diaper
  28. Chicco baby diaper
  29. Little Angel baby diaper
  30. Holife baby diaper
  31. Cussons baby diaper
  32. Neworldline baby diaper
  33. Sanwood baby diaper
  34. Bluelans baby diaper
  35. Coorland baby diaper
  36. Bluelife baby diaper
  37. Nice Baby diaper
  38. Dumpas baby diaper
  39. Leri baby diaper
  40. Kejo baby diaper

Note: If your brand is not mentioned, do contact us. The new diaper brands are constantly being introduced into the market and some old ones are also going out of the market.

RELATED POST: How To Join The New Baby Diaper Distributorship In Nigeria

Tips To Become A Molfix Distributor

If you want to start selling Molfix diapers, you might as well be sure there is an opening for the type of dealership you want to be, and you are prepared to meet the financial requirement as well.

Tip #1: Get to know more about Molfix diapers business and if the comoany would be needing new distributors or reseller in your area. You can start by contacting the company or checking on their website here. You should also utilize other sources available to you.

Note that if a brand has been in the market for a while and they are already popular, they are likely to have distributors, but it shouldn’t stop you from asking.

Tip #2: Contact Molfix to verify if they has a slot for more distributors for your location. It’s only Molfix Diapers company that would have that information now, since they are not in a desperate position for distributors.

Tip #3: Confirm the current startup cost for new distributors for your location. It’s always important to equip yourself with the right information about the company before you start your pursuit.

Tip #4: Find out what the other basic requirements might be, like warehouse size and type of location approved. Some companies might have some strict conditions about where you can be located in any city. Remember that distributorship is a form of Franchise business.

Tip #5: Contact the Molfix distributor in your city to negotiate how to become a sub distributor if option for main distributor is taken. It’s better to share in the market than lose it entirely. Most brands have only one distributor in the state. Identify a part of the state that’s a potential market and negotiate a sub distributor position with the existing distributor.

One thing you must consider is that Molfix is a big diaper brand, and with the current market share makes it a huge opportunity for anyone who wants to go into diaper distribution business.

Conclusion

The diaper business is no doubt one of the fastest selling products in the market. The huge demand for baby diapers makes it a good retail opportunity for anyone who wants to start a distribuorship business. However, to become a Molfix diapers distributor may require you to work even harder to become one.

Molfix already have distributors in almost every part of the country, unless areas where their market share is low or their existing distributor is either not serious or has quit from the brand.

Alternatively, you may also come across one who may want to sell their Molfix diaper distributor licence. Although this is rare, but not entirely impossible.

Finally, you should also understand that diaper market is a shared market. It’s not only Molfix diapers that’s in the market. In fact, there are other brands that may be more stronger in your market, or even new brands that may take over your market soon. You can start with new brands and build a successful market for yourself.

I have listed most of the existing diaper brands in Nigeria above. Take advantage of most of their newness entry, which is also cheaper to buy as a distributor, and become a major dealer in baby diapers.

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7 Tips To Build A Strong Business Brand {For Newbies}

How strong is your business brand? Could it be the reason you are not getting enough patronage and web traffic from search engines lately? Amazingly, the world of business is changing, with consumers losing confidence in the proliferation of products and services.

There are too many knockoff and substandard products competing for consumers attention and money in the marketplace. It has raised new kind of consumer awareness for brands.

Marketing as we know it is changing right before our eyes. What used to be easy some years ago has now become difficult to promote. The marketplace is awash with all sort of knockoffs and lookalike products that’s confusing to pick what works from what doesn’t last. Even the marketing platforms are afraid that fakes are diluting their brands and costing them consumer confidence they have earned over the years.

Consumers want to buy from only well known business brands for the things they love. The love for brands is the new orgy. If what you do or sell doesn’t have a brand you are losing your long term value. It won’t be long before your business fizzles out.

Why Build A Brand?

You may even be reading this now and still want to ask why should my business build a brand? Well, I have to explain it for you so you understand what’s at play here. I know the fear of building a business brand is usually in the long time it takes. But if that guarantees success, why not take the time and use it well. After considering my reasons you will understand why build brands.

  • The fastest way to win consumers trust and patronage is with your business brand.
  • A commitment to quality products or services is better understood when it’s a brand.
  • An advantage for search engines to rank your site top in pagerank is based on your brand equity.
  • A promise to uphold consumers confidence in your product or service is better expressed through brand message.

You can see just how much good a brand can do your business than just a good product or service offering. There’s so much information out there and people want to be able to sieve through all that and not to make mistakes.

And now that shopping has moved to e-stores and dropshippers, the level of fakes on sale has by far outnumbered the original products. Consumers are not fools. They are aware already. And many of them are making the choice of brands. Even Google has updated its algorithm to favour brands over others.

In the nearest future, your business will lose so much if not all of its patronage if you don’t start building your brand now.

 

READ ALSO: 10 Simple Steps To Brand Your Business

 

Understanding Business Branding

If there’s anything that should be important to you now as an entrepreneur, that should be understanding how to build your business brand. According to DisruptiveAdvertising, branding is a way of creating an experience for the customer. And finding the easiest way to share that experience is what defines your business brand.

However, this experience usually leads to identifying your business. That could also explain branding as a way of identifying your business. That’s how customers recognize your business and experience what it has to offer. When more and more consumers can now identify your business it means you have a strong brand.

So, a strong brand is more than just a logo, but everything that defines your service, advertising, and customers experience. The first time you try out branding your business, it may lead to asking whole lots of questions to understanding what to brand about your business and how you should brand it.

Questions like:

  1. What should you do for your business to be identified?
  2. Who should identify your business?
  3. How do you reach them?
  4. How long should it take?
  5. What’s in it for you?

Now, let me take through the 7 tips I have outline would help you understand how to build a strong business brand. Tips number 2 is like the glue to hold everything else together for you.

Tip #1: The Time To Start Is Now

One thing you must understand about business brand is that it takes a while to build. A strong brand is never an overnight success. You can achieve strong sales overnight but surely not strong brand. You need time and that means you need to start early.

And that goes with everything in life. Every birth in life needs time to grow to adulthood. It’s not limited to humans alone. It has to do with everything in nature. I learnt it when starting MyBlog. I knew I would have to put in years if I want it to grow. It may surprise you that it can take decades to build a strong business brand.

But if that’s what it takes, why not. All you have to do is analyze what you want to do, how much of your life you can invest into it and when you can start seeing growth. Always put your age into the consideration. If you starting at 30 years, just accept that it might take more than 10 years of your consistent life investment to get your brand to grow.

Tip #2: Do It Your Own Way

Once you know how long it can take you, then you need to realize that those short cuts being advertised online isn’t going to work. What you have working for you now is to do it your own way.

Find your own uniqueness that customers love and build your brand on that premise. It’s your unique offering that will stand you out. That’s what people love. And people are constantly looking for unique brands to follow. That’s one side of human behavior that’s puzzling. You may even think they prefer the competing brand and you start copying them. But what people really love is your unique way of doing things.

And this uniqueness should be expressed in your brand features. Below are 5 ways to express your brand features:

  • Brand Purpose.
  • Brand Positioning.
  • Brand Promise.
  • Brand Personality.
  • Brand Identity.

And because you are the only that can be you perfectly, it will be very hard for a competitor to copy you successfully and win.

Tip #3: Start Building Followers

Every brand need followers. If there’s any reason it’s called a brand, it’s because it has a good number of followers. So, this should be you top priority when building a strong business brand.

Think of your brand as a celebrity. Every celebrity has fan base. The more followers you have the better your brand does out there. And this thing don’t happen overnight. It takes time and effort to grow followers.

Whatever source you plan to use to build your followers is important. Think of where your target audience spend most of their useful time, not their useless time. Because some people spend time on pornographic sites when they want to be silly. Target only sources they spend time when they are equally busy at what they do for a living. That’s the right platforms to use.

Make your followers love your brand. That’s your job priority. And how you do that is important. You need to explore their value system in principle. If they are not getting value from your brand they are not going to show you love, period!

Tip #4: Don’t Allow Distraction

Moreover, think about business brand like raising a child. You never abandoned that child at any time. While it can be okay to be doing other things while still raising the child, but the child’s welfare should always come first.

Your brand is like that child. It must occupy your topmost priority. You shouldn’t allow distraction of any kind. Even if it takes time, don’t lose focus, stay with it, because it takes time to grow a brand.

Interestingly, one of the biggest distraction for entrepreneurs are themselves. I have hardly met an entrepreneur that’s not involved in multiple businesses at any time. This can be a big source of distraction from building a strong business brand. The more you try to multitask the more you lose focus of what can help your brand gain momentum.

Tip #5: Constantly Evaluate Your Brand

While you patiently grow your business brand, don’t lose fact about your brand focus. Always evaluate the impact your brand is making and can make. Sometimes a brand maybe bigger than its initial mission and purpose. It’s by assessing your brand impact that you can identify areas it’s influence is growing and extend its reach properly.

Your brand is what the market says it is. Sometimes your effort to position your brand in a certain way may not work. The market sometimes define your brand direction. It has happened to many business brands, including Facebook. They usually set out to reach a definite market but ended up in an entirely different market than they initially proposed.

Consumer feedbacks can give you a lot of information about your brand impact. Asking your customers to give you their honest feedback can help you evaluate and improve on your business brand.

Tip #6: Shift The Focus If Necessary

What if your evaluation reveals a bigger and better potential market for your brand? Nothing is stopping you from shifting your brand focus to reach the new market. You are at liberty to focus your brand to what makes it more relevant to consumers.

Note that your brand advantage is solely built on the value of the solution it provides. Shifting your brand focus to something more greater than what it was initially designed to solve won’t be a problem but a bigger proposition. And that could drive the attention of more super investors.

But be careful not to derail from the core principles of your brand. Rather, let the shifting be solely to address a higher purpose.

Tip #7: Avoid Quick Success Syndrome

Success is at the heart of every brand building goals. But let your goals be long term driven. Avoid quick success syndrome where you expect the gains to follow too quickly. Of course there should be gains of building your business brand, after you have put in a lot of efforts. But where the gains are not coming as fast doesn’t mean your aren’t doing enough.

Most times what pushes great brand off the ladder is the desire for quick success. It can lure brands into exploring the wrong opportunities. A good example is search engine optimization techniques. Some brand explore the black hat technique in order to get quick search traffic. But many ended up damaging their brand and erasing the short term success they achieved.

A better way to build your business brand is to understand what it can take to build the brand and how long you can put into it before it can manifest. Then, relax, sip some green tea and wait for it to arrive. If you are not willing and ready to put in the years required to build a strong business brand, then, brand building may not be for you.

Conclusion

Brands are magics of business success. When you have a brand you become invincible in the marketplace. You can sell anything, do anything and be anything. The market doesn’t dictate for you any more, you dictate for the market.

But the only thing standing between you and becoming the brand you want is time. Brand success takes time. There are no short cuts to building a strong brand. You need time to make a brand strong. It will take time for your brand to get proper recognition in the marketplace.

The excerptions are usually disruptive brands. Uber is one of them. When a brand disrupts a market, it rides on the trends of media puzzle to gain fast momentum that other brands normally attain with time.

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How To Sell – A Simplified Guide

One of the most important skills you should acquire in life is how to sell. If you know how to sell anything you are more likely to be successful in business than someone who doesn’t know. But when you don’t have Selling skill, you put your business in great danger, and you lack the ability to convert your products or services to a profitable opportunity for your target audience.

 

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That’s because every business requires selling skills to succeed. The value of sales skill is a highly sort after skill in every business. No business can achieve greatness without the best sales team. Even on the internet, affiliate marketing, which is sales, has continued to dominate how to sell in a digital world.

If you want to start a business, the first skill you must have is selling skill. Don’t take it for granted. Sales is a skill you can acquire through learning. And there are many courses online to help you learn how to sell.

Furthermore, there are two important things you must understand about sales. They are the people and the product. If you don’t understand the people you are selling to and the product you want to sell, you cannot have a great selling experience. The people must be clear to you. And you must know the product like you know yourself.

How Sales Work

The most important part of any business is the sales. Businesses are setup to make sales. And if sales doesn’t work the business fails. So, in how to sell, it’s important that you properly understand how sales work beyond assumptions. And above all, you need to know the things that makes sales work.

Remember, if anything is working, it’s because somethings are responsible for making it work. You need to know how sales work for some businesses and not work for others. What are they doing to make sales work that you should know and do for your own sales to work?

Moreover, sales works better when it aligns with your marketing. (Read the post: How Marketing Works). Most startups misunderstand sales with marketing. Though they work together, they are not exactly the same. While marketing deals with interest of the audience, sales handles the activities to produces the sales. It’s a direct exchange of product or service with money.

Think of sales as a direct process a business follows to exchange its product or service with money. Once money exchanges hands with your product or service, sales have taken place.

How To Sell Anything

Now that you know how sales work, you need to know also how to sell anything to anyone. Your understanding of what you want to sell is key to selling it to anyone. The people who would buy your product or service would like to know what you are selling. It’s only when you know the product yourself that you are inspired to sell it to anyone.

However, to sell anything is not just about the product. You will need to know the product or service so you can sell it better. But what makes sales work is by knowing how to sell. If sales can be learnt then it has to follow a process. That means, there are sales guidelines one needs to follow to sell any product or service.

What are these guidelines? Based on this, let’s look at what to sell, things to avoid, what the buyer needs, and how to make your sales convincing. These four guiding principles is what would help you sell anything to anyone.

{1} What To Sell

In how to sell, even though it’s about the product or service, your focus should be on what exactly you want people to think they are buying from you. That’s very important because people buy value and not necessarily the product or service you offer. And it’s your job as the salesperson to sell them what they really need to buy.

To sell anything you have to know what you are selling. The primary reason people want to buy product or service is because they require solution for something. And what you are selling must be a solution that they need. This solution must also be the right or near fit to get the attention of your target audience.

However, there’s a right way to sell your solution. Your sales strategy must be clear and concise enough to get the buyer to make purchasing decision as fast as possible. It’s shouldn’t be based on complicated logic. It’s important to make the buyer see the reason he or she is buying your product, even on face value.

Moreover, how to sell should involve emotion, driven by strong desires. Even though selling shouldn’t include exploitation, but when it comes to buyers emotion, you need to get their emotion involved in the purchase. As long as it’s not deceptive, and forceful, but a subtle enticement that seeks to explore what’s already in the buyer’s desire.

Note that every purchase is driven by a desire. If you can find what those desires are, use them to drive your sales.

{2} What To Avoid In Selling

There are things you have to avoid about how to sell. They can frustrate your sales and lose you clients. These things most be avoided like plague.

The first one I consider in the sales mistake is allowing prospect lead the sale. For whatever reason, you don’t let them control the sales pitch. Sometimes it’s not about what they say but how they feel about how you sell.

The second one is having ego problem. Some customers have ego problem too. How you present your product can be misunderstood by such type of customers. These customers thinks they know more than you. They also don’t like to be corrected, it makes them feel offended. To sell to them you should be smart enough not to hurt their ego, while you can turn that ego into a selling point for your product or service where it applies.

{3} Identify Buyer Needs

The best part of sales is knowing what the customer really wants. If you can identify the buyer’s needs it makes it easier to win in sales. The customer needs to have better reasons to buy. It’s this buyer’s needs that you sell back to your audience.

You have to realize that customers don’t like to spend money or buy products. That may surprise you, but use yourself as an example. How easy do you like to spend money? And how often do you query a price tag on a product?

As people don’t like to buy product, they are rather forced to buy because of their needs. You buy a car because of the need to move around much freely, whenever you want to, without the inconvenience of public transportation. But considering the price of cars, you may not want to buy one.

That’s why how to sell requires the pushing of the emotional button. You make the customer feel the need to buy a car, irrespective of the cost consideration. So, rather than worry about the cost of the car, the customer is consumed by the strong desire to buy the car.

{4} Be Convincing

The power of sales is the ability to convince a customer to make the purchase now and with you. That’s why you need to understand the different kind of people to sell to. When you prospect for sales, always seek to end it with an actual sale. Sometimes after you have prospected a client, they might end up buying from a competitor.

You need to avoid this, by being not just more convincing but add a time frame. Your customers need to make purchases quickly and with you. But most times it’s not even about how convincing you are but the right kind of customers that you target.

How To Sell To People

If sales is exchanging products with people for their money, then you ought to know how to sell to people. Don’t assume that people will just give you their money because you have a product or service to exchange. Sales doesn’t just work that way.

There’s some complexity of sales you need to understand. If sales are not done properly they don’t yield the best result. And the only way to get the right result is to know how to sell to people.

Sales work when your product or service is properly targeted at the right people who really need it, who can afford it and who are willing to make the effort to get it. If these elements are present with your audience, it makes sales work better.
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First, you need to understand the 4 different kinds of people you can sell to. It’s not everybody that’s your target audience for your product or service. More so, even among your target audience you can further classify them into 4 groups. And you need to know this when you are conducting sales.

{1} People With No Job

The first category of people you need to understand when planning sales, is people that has no job. This category can cut across different audience categorization in your buyer persona. If your target audience are doctors, there are doctors who don’t have jobs.

The reason is, these people who don’t have jobs, even though they have time, may have no money and possibly can’t travel. By understanding the people you plan to sell to with this kind of buyer persona would make your sales directional. This category may not do much to help your sales.

Even though these category don’t have money, they may sometimes represent the largest buyers of certain products like groceries. And they mostly shop offline than online. They look out for huge discounts and clearance sales. They don’t mind traveling to buy the product. They also have time in their hands to visit the malls and walk through, looking for cheaper deals.

{2} People With 9-5 Jobs

The second group of people are those with jobs. These people are working, and that means they have money, but not necessarily time and possibly can’t travel too because of the tight schedule of their job.

If they have money that means they have purchasing power, but may not buy anything that requires their time investment. And so, will not travel to buy anything as well. These kind of customers are the large number of online shoppers. The enjoy the flexibility of online shopping.

{3} People Who’Re Self Employed

This category are people who are self employed. That means they have money, and can possibly travel. But they have no time due to their daily engagement with their work. So, even though they have purchasing power, they may not subscribe to product or service that would demand for their time.

Forasmuch as they have money and can buy from you, they may not have the time to actually buy your product or service. Or even come to the location where the sale might take place. These consideration would help you package the right sales strategy for your target audience.

{4} People Who’Re Business Owners

Finally on how to sell to people, let’s consider this fourth category, which are people who own businesses. This class of people have everything, including time, money and can travel. If what you sale requires the people to meet all the 3 conditions of the buyer persona, then, this people are the best fit for you.

However, all the different classes gives us an idea of the different buyer persona on how to sell to people. If doctors are your target audience, you will have all these 4 classes present. There are only a few of the buyer persona that you won’t find all these 4 different classes of people present.

How To Sell In A Digital World

You cannot talk about sales today without reference to the digital world. The highest number of sales today happen online. And every salesperson must focus on the internet. The huge potential provided by the internet for sales is unprecedented.

The most powerful way to sell online is through eCommerce. The power of online stores in managing sales is not only felt in the automation process, but also in the number of sales that is possible online than what is currently possible offline.

Moreover, here are the main types of digital marketing you should consider for your business when planning how to sell online.

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Pay-Per-Click Advertising (PPC)
  • Affiliate Marketing
  • Email Marketing
  • Instant Messaging Marketing

These are just few of the ways on how to sell digitally. While these are digital marketing processes, they also follow sales process. The Balance Small Business Blog gave a 5-step sales process to follow on how to sell in a digital world. See the list below:

  1. Marketing/prospecting to your target market and audience.
  2. Building credibility and trust.
  3. Escorting and courting the buyer through the process.
  4. Presenting the product or service that meets their needs.
  5. Closing the sale.

However, customers are more likely to buy online when the order comes with free shipping, even if the shipping is bundled in the order than when a lower price is offered with cost of shipping charged separately.

Remember, we have looked into not allowing prospects lead the sales. This kind of scenario can achieve that either way. Customers can argue about shipping cost or get discouraged to buy. But if the shipping is free it eliminates arguments.

Conclusion

The success of any business is controlled by its sales. If you get sales right, everything will work effortlessly. Imagine if you know what the customer needs, it makes sales a lot more rewarding. And like I emphasized with different people to sell to, having money to buy is an important key in the buyer persona.

 

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And from the 4 different types of people, only one didn’t have money to buy product or service. That means most of your sales work is not about looking for customers with money. Rather, it’s about finding the customer who is in urgent need of your product or service and is willing and able to commit to a sale. It’s this kind of customers that can quickly give you money in exchange for their need.

However, the biggest sales in history are now taking place on the internet. If you are selling anything, you should be selling it online.

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