Tag Archives: How To Sell

Business Management

7 Tips To Build A Strong Business Brand {For Newbies}

Business branding

How strong is your business brand? Could it be the reason you are not getting enough patronage and web traffic from search engines lately? Amazingly, the world of business is changing, with consumers losing confidence in the proliferation of products and services.

There are too many knockoff and substandard products competing for consumers attention and money in the marketplace. It has raised new kind of consumer awareness for brands.

Marketing as we know it is changing right before our eyes. What used to be easy some years ago has now become difficult to promote. The marketplace is awash with all sort of knockoffs and lookalike products that’s confusing to pick what works from what doesn’t last. Even the marketing platforms are afraid that fakes are diluting their brands and costing them consumer confidence they have earned over the years.

Consumers want to buy from only well known business brands for the things they love. The love for brands is the new orgy. If what you do or sell doesn’t have a brand you are losing your long term value. It won’t be long before your business fizzles out.

Why Build A Brand?

You may even be reading this now and still want to ask why should my business build a brand? Well, I have to explain it for you so you understand what’s at play here. I know the fear of building a business brand is usually in the long time it takes. But if that guarantees success, why not take the time and use it well. After considering my reasons you will understand why build brands.

  • The fastest way to win consumers trust and patronage is with your business brand.
  • A commitment to quality products or services is better understood when it’s a brand.
  • An advantage for search engines to rank your site top in pagerank is based on your brand equity.
  • A promise to uphold consumers confidence in your product or service is better expressed through brand message.

You can see just how much good a brand can do your business than just a good product or service offering. There’s so much information out there and people want to be able to sieve through all that and not to make mistakes.

And now that shopping has moved to e-stores and dropshippers, the level of fakes on sale has by far outnumbered the original products. Consumers are not fools. They are aware already. And many of them are making the choice of brands. Even Google has updated its algorithm to favour brands over others.

In the nearest future, your business will lose so much if not all of its patronage if you don’t start building your brand now.

 

READ ALSO: 10 Simple Steps To Brand Your Business

 

Understanding Business Branding

If there’s anything that should be important to you now as an entrepreneur, that should be understanding how to build your business brand. According to DisruptiveAdvertising, branding is a way of creating an experience for the customer. And finding the easiest way to share that experience is what defines your business brand.

However, this experience usually leads to identifying your business. That could also explain branding as a way of identifying your business. That’s how customers recognize your business and experience what it has to offer. When more and more consumers can now identify your business it means you have a strong brand.

So, a strong brand is more than just a logo, but everything that defines your service, advertising, and customers experience. The first time you try out branding your business, it may lead to asking whole lots of questions to understanding what to brand about your business and how you should brand it.

Questions like:

  1. What should you do for your business to be identified?
  2. Who should identify your business?
  3. How do you reach them?
  4. How long should it take?
  5. What’s in it for you?

Now, let me take through the 7 tips I have outline would help you understand how to build a strong business brand. Tips number 2 is like the glue to hold everything else together for you.

Tip #1: The Time To Start Is Now

One thing you must understand about business brand is that it takes a while to build. A strong brand is never an overnight success. You can achieve strong sales overnight but surely not strong brand. You need time and that means you need to start early.

And that goes with everything in life. Every birth in life needs time to grow to adulthood. It’s not limited to humans alone. It has to do with everything in nature. I learnt it when starting MyBlog. I knew I would have to put in years if I want it to grow. It may surprise you that it can take decades to build a strong business brand.

But if that’s what it takes, why not. All you have to do is analyze what you want to do, how much of your life you can invest into it and when you can start seeing growth. Always put your age into the consideration. If you starting at 30 years, just accept that it might take more than 10 years of your consistent life investment to get your brand to grow.

Tip #2: Do It Your Own Way

Once you know how long it can take you, then you need to realize that those short cuts being advertised online isn’t going to work. What you have working for you now is to do it your own way.

Find your own uniqueness that customers love and build your brand on that premise. It’s your unique offering that will stand you out. That’s what people love. And people are constantly looking for unique brands to follow. That’s one side of human behavior that’s puzzling. You may even think they prefer the competing brand and you start copying them. But what people really love is your unique way of doing things.

And this uniqueness should be expressed in your brand features. Below are 5 ways to express your brand features:

  • Brand Purpose.
  • Brand Positioning.
  • Brand Promise.
  • Brand Personality.
  • Brand Identity.

And because you are the only that can be you perfectly, it will be very hard for a competitor to copy you successfully and win.

Tip #3: Start Building Followers

Every brand need followers. If there’s any reason it’s called a brand, it’s because it has a good number of followers. So, this should be you top priority when building a strong business brand.

Think of your brand as a celebrity. Every celebrity has fan base. The more followers you have the better your brand does out there. And this thing don’t happen overnight. It takes time and effort to grow followers.

Whatever source you plan to use to build your followers is important. Think of where your target audience spend most of their useful time, not their useless time. Because some people spend time on pornographic sites when they want to be silly. Target only sources they spend time when they are equally busy at what they do for a living. That’s the right platforms to use.

Make your followers love your brand. That’s your job priority. And how you do that is important. You need to explore their value system in principle. If they are not getting value from your brand they are not going to show you love, period!

Tip #4: Don’t Allow Distraction

Moreover, think about business brand like raising a child. You never abandoned that child at any time. While it can be okay to be doing other things while still raising the child, but the child’s welfare should always come first.

Your brand is like that child. It must occupy your topmost priority. You shouldn’t allow distraction of any kind. Even if it takes time, don’t lose focus, stay with it, because it takes time to grow a brand.

Interestingly, one of the biggest distraction for entrepreneurs are themselves. I have hardly met an entrepreneur that’s not involved in multiple businesses at any time. This can be a big source of distraction from building a strong business brand. The more you try to multitask the more you lose focus of what can help your brand gain momentum.

Tip #5: Constantly Evaluate Your Brand

While you patiently grow your business brand, don’t lose fact about your brand focus. Always evaluate the impact your brand is making and can make. Sometimes a brand maybe bigger than its initial mission and purpose. It’s by assessing your brand impact that you can identify areas it’s influence is growing and extend its reach properly.

Your brand is what the market says it is. Sometimes your effort to position your brand in a certain way may not work. The market sometimes define your brand direction. It has happened to many business brands, including Facebook. They usually set out to reach a definite market but ended up in an entirely different market than they initially proposed.

Consumer feedbacks can give you a lot of information about your brand impact. Asking your customers to give you their honest feedback can help you evaluate and improve on your business brand.

Tip #6: Shift The Focus If Necessary

What if your evaluation reveals a bigger and better potential market for your brand? Nothing is stopping you from shifting your brand focus to reach the new market. You are at liberty to focus your brand to what makes it more relevant to consumers.

Note that your brand advantage is solely built on the value of the solution it provides. Shifting your brand focus to something more greater than what it was initially designed to solve won’t be a problem but a bigger proposition. And that could drive the attention of more super investors.

But be careful not to derail from the core principles of your brand. Rather, let the shifting be solely to address a higher purpose.

Tip #7: Avoid Quick Success Syndrome

Success is at the heart of every brand building goals. But let your goals be long term driven. Avoid quick success syndrome where you expect the gains to follow too quickly. Of course there should be gains of building your business brand, after you have put in a lot of efforts. But where the gains are not coming as fast doesn’t mean your aren’t doing enough.

Most times what pushes great brand off the ladder is the desire for quick success. It can lure brands into exploring the wrong opportunities. A good example is search engine optimization techniques. Some brand explore the black hat technique in order to get quick search traffic. But many ended up damaging their brand and erasing the short term success they achieved.

A better way to build your business brand is to understand what it can take to build the brand and how long you can put into it before it can manifest. Then, relax, sip some green tea and wait for it to arrive. If you are not willing and ready to put in the years required to build a strong business brand, then, brand building may not be for you.

Conclusion

Brands are magics of business success. When you have a brand you become invincible in the marketplace. You can sell anything, do anything and be anything. The market doesn’t dictate for you any more, you dictate for the market.

But the only thing standing between you and becoming the brand you want is time. Brand success takes time. There are no short cuts to building a strong brand. You need time to make a brand strong. It will take time for your brand to get proper recognition in the marketplace.

The excerptions are usually disruptive brands. Uber is one of them. When a brand disrupts a market, it rides on the trends of media puzzle to gain fast momentum that other brands normally attain with time.

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How to Sell Anything In Nigeria

One of the most important skills you should acquire in life is how to sell. If you know how to sell anything you are more likely to be successful in business than someone who doesn’t know. But when you don’t have Selling skill, you put your business in great danger, and you lack the ability to convert your products or services to a profitable opportunity for your target audience.

That’s because every business requires selling skills to succeed. The value of sales skill is a highly sort after skill in every business. No business can achieve greatness without the best sales team. Even on the internet, affiliate marketing, which is sales, has continued to dominate how to sell in a digital world.

If you want to start a business, the first skill you must have is selling skill. Don’t take it for granted. Sales is a skill you can acquire through learning. And there are many courses online to help you learn how to sell.

Furthermore, there are two important things you must understand about sales. They are the people and the product. If you don’t understand the people you are selling to and the product you want to sell, you cannot have a great selling experience. The people must be clear to you. And you must know the product like you know yourself.

How Sales Work In Nigeria

The most important part of any business is the sales. Businesses are setup to make sales. And if sales doesn’t work the business fails. So, in how to sell, it’s important that you properly understand how sales work beyond assumptions. And above all, you need to know the things that makes sales work.

Remember, if anything is working, it’s because somethings are responsible for making it work. You need to know how sales work for some businesses and not work for others. What are they doing to make sales work that you should know and do for your own sales to work?

Moreover, sales works better when it aligns with your marketing. (Read the post: How Marketing Works). Most startups misunderstand sales with marketing. Though they work together, they are not exactly the same. While marketing deals with interest of the audience, sales handles the activities to produces the sales. It’s a direct exchange of product or service with money.

Think of sales as a direct process a business follows to exchange its product or service with money. Once money exchanges hands with your product or service, sales have taken place.

 

 

How to Sell Anything

Now that you know how sales work, you need to know also how to sell anything to anyone. Your understanding of what you want to sell is key to selling it to anyone. The people who would buy your product or service would like to know what you are selling. It’s only when you know the product yourself that you are inspired to sell it to anyone.

However, to sell anything is not just about the product. You will need to know the product or service so you can sell it better. But what makes sales work is by knowing how to sell. If sales can be learnt then it has to follow a process. That means, there are sales guidelines one needs to follow to sell any product or service.

What are these guidelines? Based on this, let’s look at what to sell, things to avoid, what the buyer needs, and how to make your sales convincing. These four guiding principles is what would help you sell anything to anyone.

{1} What To Sell

In how to sell, even though it’s about the product or service, your focus should be on what exactly you want people to think they are buying from you. That’s very important because people buy value and not necessarily the product or service you offer. And it’s your job as the salesperson to sell them what they really need to buy.

To sell anything you have to know what you are selling. The primary reason people want to buy product or service is because they require solution for something. And what you are selling must be a solution that they need. This solution must also be the right or near fit to get the attention of your target audience.

However, there’s a right way to sell your solution. Your sales strategy must be clear and concise enough to get the buyer to make purchasing decision as fast as possible. Your marketing shouldn’t be based on complicated logic. It’s important to make the buyer see the reason he or she is buying your product, even on face value.

Moreover, how to sell should involve emotion, driven by strong desires. Even though selling shouldn’t include exploitation, but when it comes to buyers emotion, you need to get their emotion involved in the purchase. As long as it’s not deceptive, and forceful, but a subtle enticement that seeks to explore what’s already in the buyer’s desire.

Note that every purchase is driven by a desire. If you can find what those desires are, use them to drive your sales.

{2} What to Avoid In Selling

There are things you have to avoid about how to sell. because they can frustrate your sales and lose you clients. These things most be avoided like plague.

However, the first one I consider in the sales mistake is allowing prospect lead the sale. For whatever reason, you don’t let them control the sales pitch. Sometimes it’s not about what they say but how they feel about how you sell.

The second one is having ego problem. Some customers have ego problem too. How you present your product can be misunderstood by such type of customers. Your customers thinks they know more than you. They also don’t like to be corrected, it makes them feel offended. To sell to them you should be smart enough not to hurt their ego, while you can turn that ego into a selling point for your product or service where it applies.

{3} Identify Buyer Needs

The best part of sales is knowing what the customer really wants. If you can identify the buyer’s needs it makes it easier to win in sales. The customer needs to have better reasons to buy. It’s this buyer’s needs that you sell back to your audience.

You have to realize that customers don’t like to spend money or buy products. That may surprise you, but use yourself as an example. How easy do you like to spend money? And how often do you query a price tag on a product?

As people don’t like to buy product, they are rather forced to buy because of their needs. You buy a car because of the need to move around much freely, whenever you want to, without the inconvenience of public transportation. But considering the price of cars, you may not want to buy one.

That’s why how to sell requires the pushing of the emotional button. You make the customer feel the need to buy a car, irrespective of the cost consideration. So, rather than worry about the cost of the car, the customer is consumed by the strong desire to buy the car.

{4} Be Convincing

The power of sales is the ability to convince a customer to make the purchase now and with you. That’s why you need to understand the different kind of people to sell to. When you prospect for sales, always seek to end it with an actual sale. Sometimes after you have prospected a client, they might end up buying from a competitor.

You need to avoid this, by being not just more convincing but add a time frame. Your customers need to make purchases quickly and with you. But most times it’s not even about how convincing you are but the right kind of customers that you target.

How to Sell to People

If sales is exchanging products with people for their money, then you ought to know how to sell to people. Don’t assume that people will just give you their money because you have a product or service to exchange. Sales doesn’t just work that way.

There’s some complexity of sales you need to understand. If sales are not done properly they don’t yield the best result. And the only way to get the right result is to know how to sell to people.

Sales work when your product or service is properly targeted at the right people who really need it, who can afford it and who are willing to make the effort to get it. If these elements are present with your audience, it makes sales work better.
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First, you need to understand the 4 different kinds of people you can sell to. It’s not everybody that’s your target audience for your product or service. More so, even among your target audience you can further classify them into 4 groups. And you need to know this when you are conducting sales.

{1} People With No Job

The first category of people you need to understand when planning sales, is people that has no job. This category can cut across different audience categorization in your buyer persona. If your target audience are doctors, there are doctors who don’t have jobs.

The reason is, these people who don’t have jobs, even though they have time, may have no money and possibly can’t travel. By understanding the people you plan to sell to with this kind of buyer persona would make your sales directional. This category may not do much to help your sales.

Even though these category don’t have money, they may sometimes represent the largest buyers of certain products like groceries. And they mostly shop offline than online. They look out for huge discounts and clearance sales. They don’t mind traveling to buy the product. They also have time in their hands to visit the malls and walk through, looking for cheaper deals.

{2} People With 9-5 Jobs

The second group of people are those with jobs. These people are working, and that means they have money, but not necessarily time and possibly can’t travel too because of the tight schedule of their job.

If they have money that means they have purchasing power, but may not buy anything that requires their time investment. And so, will not travel to buy anything as well. These kind of customers are the large number of online shoppers. The enjoy the flexibility of online shopping.

{3} People Who’re Self Employed

This category are people who are self employed. That means they have money, and can possibly travel. But they have no time due to their daily engagement with their work. So, even though they have purchasing power, they may not subscribe to product or service that would demand for their time.

Forasmuch as they have money and can buy from you, they may not have the time to actually buy your product or service. Or even come to the location where the sale might take place. These consideration would help you package the right sales strategy for your target audience.

{4} People Who’re Business Owners

Finally on how to sell to people, let’s consider this fourth category, which are people who own businesses. This class of people have everything, including time, money and can travel. If what you sale requires the people to meet all the 3 conditions of the buyer persona, then, this people are the best fit for you.

However, all the different classes gives us an idea of the different buyer persona on how to sell to people. If doctors are your target audience, you will have all these 4 classes present. There are only a few of the buyer persona that you won’t find all these 4 different classes of people present.

How to Sell In A Digital World

You cannot talk about sales today without reference to the digital world. The highest number of sales today happen online. And every salesperson must focus on the internet. The huge potential provided by the internet for sales is unprecedented.

The most powerful way to sell online is through eCommerce. The power of online stores in managing sales is not only felt in the automation process, but also in the number of sales that is possible online than what is currently possible offline.

Moreover, here are the main types of digital marketing you should consider for your business when planning how to sell online.

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Pay-Per-Click Advertising (PPC)
  • Affiliate Marketing
  • Email Marketing
  • Instant Messaging Marketing

These are just few of the ways on how to sell digitally. While these are digital marketing processes, they also follow sales process. The Balance Small Business Blog gave a 5-step sales process to follow on how to sell in a digital world. See the list below:

  1. Marketing/prospecting to your target market and audience.
  2. Building credibility and trust.
  3. Escorting and courting the buyer through the process.
  4. Presenting the product or service that meets their needs.
  5. Closing the sale.

However, customers are more likely to buy online when the order comes with free shipping, even if the shipping is bundled in the order than when a lower price is offered with cost of shipping charged separately.

Remember, we have looked into not allowing prospects lead the sales. This kind of scenario can achieve that either way. Customers can argue about shipping cost or get discouraged to buy. But if the shipping is free it eliminates arguments.

Conclusion

The success of any business is controlled by its sales. If you get sales right, everything will work effortlessly. Imagine if you know what the customer needs, it makes sales a lot more rewarding. And like I emphasized with different people to sell to, having money to buy is an important key in the buyer persona.

And from the 4 different types of people, only one didn’t have money to buy product or service. That means most of your sales work is not about looking for customers with money. Rather, it’s about finding the customer who is in urgent need of your product or service and is willing and able to commit to a sale. It’s this kind of customers that can quickly give you money in exchange for their need.

However, the biggest sales in history are now taking place on the internet. If you are selling anything, you should be selling it online.

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Internet Marketing

How to Implement an Effective SMS Campaign

SMS campaign enjoys a high success rate of 98 per cent. It’s one of the most effective mobile campaign strategies. Also, 90 per cent of SMS messages are opened within 3 minutes of sending. That means your messages will not only reach a wider audience, but it will also be read quickly as well.

And it’s also cost-effective to implement, especially for a election campaign starting at just N10.00 per message, you can reach millions of potential voters with your campaign in 3 minutes.

SMS campaign is the best investment your campaign can make to create a personal connection to a vast number of voters in this election. It’s not only the smartest choice, but it’s also one of the most affordable as well.

Political SMS Messages are extremely effective, with a proven record of producing quality results with high engagement from voters. It’s more effective when you combine SMS campaign with Robocall.

SMS Campaign Voters Data

One of the challenges of the SMS campaign is Voters data. Now, Fastweb can provide you with Voters data. It can be requested directly from our website contact page. Whether it is for a Robocall or to update records for a door-knocking campaign, we provide voter files for every need.

With our simple request process, users can choose who to target with no minimum order. Our Up-to-date, reliable voter data is just N3/record.

Receive Current Voter Data

We have current Voters data for your SMS campaign. These data come in a well-structured way to help you target potential voters down to their polling units. So, we can push your SMS campaign messages to identified polling units for counsellors, or local government presiding officers, and even for state house of assembly, by determining the polling units, they are representing.

That also goes for House of Representatives, senatorial districts, governorship and presidential. All political positions are covered in our effective and affordable political SMS campaign.

Here is how the Voters data is structured :

  • Voter’s full name, including prefix and suffix
  • Voter registered polling unit
  • Polling unit is the closest anyone one can get to identifying the votes that matter to a candidate’s campaign target.
  • Also breakdown based on polling unit, LGA, state and region
  • Demographics based on ethnicity, language, education, etc.

How to Campaign With SMS

SMS campaign is not just about sending out messages to mobile phones of voters. It has to be strategic as well. There are only 160 characters in one page of SMS. You have to creative to use such limited space to sell an ambitious project like a political campaign.

There are things to consider when running a political SMS campaign to make it effective. Your message must meet specific criteria. And the script should be crafted in a such a way to inspire Voters involvement.

Make SMS Campaign Personal

The most effective way to set up your SMS campaign is to approach messaging as a conversation. And not merely an uneven distribution of information.

Your campaign is likely to receive better insights when messages address voters in a more casual, personal manner, almost like friends chatting We offer Political Campaign Message and Script Tactics.

You may also need to provide a contact number for anyone to respond to your campaign. Or offer some incentives to encourage volunteers, like free campaign t-shirts, face caps and other branded items. People will volunteer to work for your campaign if they can identify with it.

SMS Campaign Script Pointers

When drafting your messages, be sure to use:

  • High energy language is effective, like: “It would be awesome to see you there!”
  • Use direct questions to encourage a response: “Can you make it?”
  • A casual tone: “A lot of us…” “Going to be around…”
For more voter interaction, try to:

Save more specific information, like the exact location of your campaign or ways to get involved, for follow-up messages. This way, the contact must engage to get more information.

  • Hold off on sending event or fundraising links until the contact has committed, then send a follow-up message.
  • Use custom tracking links to maximize and optimize click-through rates. You can use these to track total opens.
  • Avoid sending messages directly as the candidate or other important campaign officials; use volunteer personas instead, as this makes the individual messages seem more genuine and personal.
  • Avoid hard-liners, ask specifics like “can you donate N5,000?” Instead, try asking “can I send you some info on how to donate?”

SMS Campaign Script Example One

Hi! This is [agent name] with the _______ campaign! Don’t forget that tomorrow is Election Day and _______ is the right choice for you and Kunle! Please vote for _______ to continue to serve us – he would be honored to have your support.

SMS Campaign Script Example Two

Hello [contact name], the election for Governor is coming up, and _______ needs your help to make it to our midnight fundraising goal. Would you be able to help so we can elect a strong leader for our state? If you’re interested, please donate at _______ [Link to website]

SMS Campaign Script Example Three

To stay updated on the path of Hurricane Irma, please click [Link to website] for the latest information. For assistance and immediate inquiries, please call [Phone Number]. Thank you and stay safe. – Senator _______.

SMS Campaign Script Example Four

To all who wore the uniform and the families that support them, Happy Veterans Day! Thank you for your service and sacrifice. – Senator _______. [YouTube Link to Veterans Day message]

SMS Campaign Script Example Five

[contact name], we are asking voters in the [polling unit name] which issues are most important to them and would appreciate your feedback. This will help senator _______ know which issues to focus on. Please complete the brief survey located here_______. [Link to Survey]

SMS Campaign Scheduling Tactics

There are a lot of ways to approach person-to-person SMS messaging, and not all of them are effective. The highest success, however, comes from creating a relationship with the voter through consistent, reliable and meaningful communication. This personalized, layered messaging ensures that voters mark your candidate’s name on the ballot without hesitation.

Allowing voters to hear directly from your campaign a couple of times a month makes them feel the personal connection with not only your candidate but your entire cause. If they want to ask a question, they can text back and get a quick response. If they’re going to donate, your campaign will be able to guide them. Trust is cultivated, and your campaign will grow.

SMS Campaign Q&A

Q: Do Voters require to opt-in to a list before they can be texted. How does Fastweb handle that?

A: Because SMS Campaign is a peer-to-peer product, voter opt-in is not required. Since Fastweb uses real people to send each text, there is no need for voters to opt into your list.

Q: Does texting really get voters’ attention?

A: Yes! Having a peer-to-peer conversation with a voter drastically improves the participation rate and helps to provide invaluable data back to your campaign. Text conversations take the pressure out of engagement for the voter, making it more likely that you’ll receive positive responses.

Q: How can I be sure this will work?

A: We have a proven track record of customer satisfaction, which we’re happy to demonstrate through a trial run for any political organization that is new to Fastweb.

Finally, you can start and implement an SMS campaign within 3 minutes, and you will start receiving responses from your campaign. And we have also provided a contact below to enable you to reach us for further explanation.

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Business Management

How to Make Money In Election Campaign 2023

Do you know you can make money from an election campaign? There are thousands of candidates seeking various elective office in Nigeria in the coming election. You can help them run their campaign. If only you know all the different campaign strategies used during the election period.

It’s also not about business alone. You can get employed during an election period, either as ad hoc staff or agent for candidates and political parties. But if you are looking for where the real money is, it’s in the campaigns.

An average senator spends over N3 billion during an election period to prosecute his or her campaign. Most of these money goes into election adverts, branding and lobbying. And the main reason every candidate is spending so much is that they believe they can win. And it’s a serious business venture.

Description

Nigerian election campaign comes with its own surprises. For some, it’s won and lost even before the voting starts. Even voter apathy is an issue the electoral umpire is struggling to reverse.

The real challenge is the problem of consensus candidates or better called as god-son politics. Most elections are won by choice of who the god-fathers has anointed. While most candidates would prefer this kind of anointing, it’s becoming costly and scares as well.

But the truth remains, few candidates are anointed by god-fathers. The rest are in a battle of their lives. And that makes it tough campaign between those who are anointed to win and those who want to break the yoke of the anointing.

That is where election campaign business comes into play. Every candidate who is contesting wants to win. But only one candidate stands the chance of winning in every position. How do you make money helping candidates win the election, is the product that will make you money in election time.

How Election Campaign Works

Election campaign opportunities don’t come every time. And it’s not a business you can hurriedly prepare for during the elections. Unless you already have the required skill or service you want to offer. The Independent Electoral Commission (INEC) makes the general election timetable in Nigeria.

Also, you will need to identify political party candidates to target. It’s not every candidate that is actually contesting for election. Some are working for another candidate to steal votes from the opposition party if they hail from the same constituency.

Election Campaign Managers

Moreover, it’s about connection. Politics works by an association. So is every business around election campaign. Who do you know? It’s either you have access to the candidate, and he or she trusts you. Or you know either the campaign manager of the candidate or anyone who can influence the decision around his team.

It’s the rats in the house that shows the rats outside where the homeowner keeps the fish. That strategy works more in politics. If you don’t have an insider connection, you may not succeed. Unless you have something that is irresistible for the candidates.

Another thing that works is past results. If you have done something like that for another politician or big personality before. You can flaunt your previous work using targeted channels like your website, social media handle or even package it into a booklet.

Election Campaign Opportunities

There are several opportunities you can tap into. First, you should identify that one that fits your current business or skill. But know that in the election campaign it’s all about winning votes and not just a promotional campaign. Whatever you are offering must gear towards winning more votes for the aspirant.

  • Electoral Ad-hoc staff
  • Party agents
  • Posters
  • Banners
  • WhatsApp
  • Fliers
  • Billboards
  • Social media influencers
  • Website design
  • Call centre services
  • Bulk SMS
  • Robocall
  • Electronic adverts
  • Food vendor
  • Blog Marketing
  • Email Marketing
  • Database Marketing
  • Branding – t-shirts, face caps, gift items, vehicle branding, etcetera.

Bulk SMS Campaign

The number of Nigeria’s mobile subscribers has reached 150 million, and the number of its internet users has climbed to 97.2 million at penetration rates of 81% and 53%, respectively, according to a new report published by Jumia, Nigeria’s largest online retailer. For context, Africa has 960 million mobile subscribers and 216 million internet users at penetration rates of 80% and 18%, respectively.

INEC registered over 90 million voters with the North accounting for over 60 million of the number, leaving the south with 30 million plus voters. And during election campaigns, candidates will be looking for fast and effective means of reaching millions of voters.

And SMS campaign is one of such medium. However, the problem with bulk SMS delivery like this is with a high rate of undeliverability. But the reason is straightforward. The bulk SMS route has both Cheap and premium routes. If a client is paying a low price for SMS, he is likely paying for cheap route, and the rate of undeliverability is also high. Sometimes it can be as much as 50 per cent.

If the network operators are charging N4 for peer messaging, it should cost more for bulk messaging, considering that the bulk service consumes more bandwidth. And a premium bulk SMS route can cost as much as N10 per SMS. But even in premium routes, there are also different quality. That makes it possible to get cheap premium routes for the election campaign.

Robocall Election Campaign

The best phone of communication remains voice. If I can talk directly to people, they will pay attention to what I have to say. That is why politicians go from place to place to talk to the people. And robocall makes it even easier to speak to millions of voters with your own voice on their phones.

It makes a whole lot of difference when aspirants can have the advantage to talk to millions of voters directly. Take Lagos for instance, Lagos has over six million registered voters and the candidate that can get to more voters wins.

And robocall sets you up for calls that are pushed to millions of voters during the election campaign. It’s your voice, your message to millions of voters at a fraction of election campaign cost. And Fastweb provides the best robocall for the election campaign.

Action Points On Election Campaign

But most importantly, is securing an election campaign project. It’s not easy, but it’s worth competing for. A robocall project can cost in hundreds of millions depending on the number of voters reached and the number of times called.

If you can Successful execute one election campaign, it’s worth more than five years of a transaction if you charge a premium.

Step One: Prepare an Election Campaign Strategy

Whatever you plan to sell to Electoral candidates for their campaign should be well packaged to entice them. You should know that they have limited time to make decisions. And they don’t like to waste time on untested and unproven strategies. They want what works.

And depending on the opportunities you are offering, put together your best strategy. Note that your best plan is to win for your client. And it doesn’t matter if he or she is your preferred candidate. In fact, to be successful in this business you just the kind of person that can help your enemy win if he hires you for his campaign.

Step Two: Start Before Party Primaries

If you want to win clients during an election, start before party primaries. Most important decisions are made before the primaries. After primaries, the party stalwarts would have some form of control over the candidate. Some decisions may change. But if you have marketed your offer well, a candidate would convince the party to go with your services.

But if you missed out during primaries, push your offer vigorously immediately after the primaries. But this time, go after the decision makers for the aspirants. If he has a godfather, go after the person. If it’s party bond, go after the state chairman and central working committee members.

Step Three: Form Strong Partnership or Alliance

And don’t forget that who you know is as important as your offer. If you are smart, sell a partnership for your target clients. For example, the aspirant’s campaign manager should be your partner. Show him how the offer would make him millions. Tell him your cost and ask him how much he would like for you to mark up for him.

In fact, let him be the one marketing the offer to his candidate. But your proposal must be so good that even the candidate won’t be able to refuse it. The manager won’t like to look foolish or trying to sell a worthless idea to his beneficiary. So, it’s your job to create a winning product and get the manager to partner with you for it to sell.

Step Four: Avoid Using Proposal or Spamming Candidates

In Nigeria, proposals don’t work. They are not such a good idea. Anybody can hijack your bid and offer the transaction to another vendor. You can write thousands of proposal, and I can guarantee you that none will turnout sold.

Politicians like one on one discussion. Work at getting an appointment with the target candidate. They will understand you well if they can ask questions and get answers. And never underrate politicians. They are the most intelligent people you can ever sell to. Don’t think because the economy is in shambles means the politicians are dummies. They are not.

Also, selling your offer by presentation shows them you are bold and not a pushover. But you have to be brave and prepare your presentation intelligently. Remember, to prop all manner of questions they might ask and have your intelligent answers ready. These politicians don’t waste time with foolish ideas.

Step Five: Have a Professional Website

This will always come up even though it’s not really that important to them. They want to see if you are actually organised or you are just a ‘crappy piece of shit’ trying to get money from them like everyone else is doing.

Your website should be professionally done. It’s your image, so you better look so good in it. Here is where to get your campaign website done for you.

Conclusion

You have to be schooled on election matters. Know the dates and INEC timetable like your bible verses. The campaign starts 90 days to elections. Anything not finalised before this time won’t be useful to the campaign. And serious candidate finalists all campaign plans at least 30 days before campaign kickoff.

Also, you should know figures of polling units or the constituency of the client you are selling to. Don’t be ignorant about what they need. It gives the impression that you are about it solely for the money. And they don’t like you to rub it on their face like that.

Finally, work to ensure you helped your client win beyond his expectation. Every candidate knows their capabilities and Electoral value. They know their chances. If your service enabled him, he would know. And if it doesn’t, he will also know.

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MyBlog in partnership with Fastweb is offering politicians SMS campaign and Voice Campaign. You can reach us through any of channels like social media pages for more information.

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