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How to Run a Mega Fast Food Restaurant

Do you plan on starting a fast food restaurant? Do you know how to run a fast food business? Fast food doesn’t have to be deep-fried chicken or high-calorie burgers; you can offer healthy, convenient food too. You can make this business successful by refining your operations. And promoting a unique brand or providing a service that stands you out from other joints.

There is a huge business potential for fast food in Nigeria. As we grow our urban centres, the demand for instant food increases as well. Now that both husbands and wives need to work to provide the needs of the family, there is less time for cooking home meals. And food is the number one priority of the human race. Man must ‘wack’.

Also, many families cannot afford quality meals regularly. So, they sometimes make up for this lack by going out to eat sumptuous meals from a fast food restaurant nearby. And most especially families eat out during special occasions and holidays like Christmas, Easter, Sallah and birthdays.

But fast food can also be a quick, easy and cost-effective way to feed the family. And most modern fast food restaurants offer a selection of healthy choices with their menu. Fast food is usually based on traditional dishes, cooked using production line techniques to cut preparation time and cost.

Description

Wikipedia describes the fast food as a type of mass-produced food designed for commercial resale and with a strong priority placed on “speed of service” versus other relevant factors involved in culinary science.

That means fast food is an original commercial food business idea. With a defined service structure that caters to its target market. Among the target customers for fast food are busy commuters, travellers and salary workers. And it meets their needs for instant food to save them time from having to wait for meals.

That’s where it derived its name from – by making the speed of service the priority. This ensures that customers with limited time were not inconvenienced and made to wait for their food to be cooked on the spot, like in a traditional restaurant. But today’s fast food restaurants also cater to lovebirds, lunch meetings, family gathering, and birthday receptions, etcetera.

Even though a vast variety of food can be cooked fast, fast food restaurants stand out. It may be a drive-through, stand or kiosk and may offer no shelter or seating. The idea is a quick service food restaurant.

How Fast Food Restaurant Works

The Nigerian Association of fast food and confectionaries confirmed that the economy of the country grows by more N200 billion generated in the fast food industry. With over N1 billion paid in taxes and levies by owners.

In Nigeria, it is fast replacing the favourite food ‘bukka’. When Tantalizer’s launched its fast-food brand, it became a haven for lovers. It’s almost impossible for a guy not to take his girlfriend there occasionally.

However, the fast food restaurant focuses on making a large amount of food. It’s a concept that makes fast food affordable and available to eat, unlike the traditional restaurant.

It also maintains the taste of each of its menu, making customers come back for the same delicious taste. And the process is also simplified. McDonald’s streamlined this process with its burger.

See features below:

*A huge grill where one person could cook lots of burgers simultaneously
* A dressing station where many workers added the same condiments to every burger
* A fryer where one person made french fries
* A soda fountain and milkshake machine for desserts and beverages
* A counter where customers placed and received their orders

Basic Features of a Fast Food Business

Even though there are different restaurant brands in the fast food industry, they pretty much work the same. You can almost think they have the same management. Especially if it’s the same restaurant from the same brand. They are the same everywhere. You can’t tell the difference.

  • When you visit one of them and go inside, you almost always place your order and collect your food at a counter
  • When you drive through, you place your order at a speaker or a window, and someone hands it to you through a window
  • The food arrives individually wrapped and in a bag or on a tray
  • You can eat most of the food without using a knife or fork
  • The food is relatively inexpensive
  • Individual restaurants in the same chain physically resemble or are identical to one another
  • When you visit different restaurants from the same chain, the menu and food are pretty much the same

Different Types of Fast Food

You need to know what food is listed in the fast food menu. Although in Nigeria the list is much more extensive with local cuisine now on the menu. But I’m leaving that out of this list. It’s worth exploring if you are building a local or personal restaurant brand. If you are buying a franchise, it may not be inclusive. Most successful franchise brands are from America, Asia and Europe.

And here is their food menu list:

  • Hamburger
  • Rice
  • Cheeseburger
  • Sandwich
  • Milkshake
  • Muffin
  • Burrito
  • Biscuit
  • Taco
  • Hot dog
  • Fried chicken
  • Donuts
  • Baguette
  • Soft drink
  • Pizza
  • Onion ring
  • Sausage
  • Pretzel
  • Pancake
  • Bacon
  • Chip
  • Noodle

Fast Food Franchise Cost

Instead of starting out from scratch and creating your own fast food restaurant, you can buy into a franchise brand. It’s probably the quickest way to start a fast food restaurant business without the business knowledge. You get the franchisor full cover, brand and training, which is invaluable.

I subscribe wholly to the fast food franchise business. It can also be cost-effective in the long run. And it eliminates trial and error, with a significant brand association and probably already existing customer base.

However, it requires large capital to finance. An average estimate could be around N25 million. But KFC franchise brand cost much more, at around N45 million. And on top of that, there is also a monthly franchise fee of around 12 per cent of gross sales.

Some of these figures are also subject to dollar exchange rate fluctuate and franchise rate update. And if you are considering buying into a foreign fast food restaurant franchise, you may consider visiting Franchise Direct.

Major Global Restaurant Brands

  1. Taco Bell
  2. Wendy’s
  3. KFC
  4. McDonald’s
  5. Pizza Hut
  6. Subway

Fast Food Restaurant Near Me

I have a list of fast food restaurants near me. Some of the restaurant brands have several outlets. But I’m just looking at the ones near me. So, I have picked those I have been to form part of the near me Restaurants.

You also need to take a clue from this concept. A near me brand will attract those around it. You should investigate the restaurants near you before choosing the right location. Sometimes it’s safer to locate your fast food restaurant in the same area as competing brands.

It saves you from guessing the right place to set up near your target customers. Or even thinking of the best place that is easily accessible by most target customers. If you find two or three major restaurant brands in a particular location, that’s probably the best location for your restaurant as well.

Here are my near me restaurants list:

· KFC, Ikeja City Mall, Alausa

· Sweet Sensation, Opebi Road, Ikeja.

· Mr Biggs, Diya St, Gbagada. …

· Domino’s Pizza, Herbert Macaulay Way, Yaba.

· Chicken Republic, Akoka Road, Yaba.

· Tantalizers, Allen Avenue.

· Tastee Fried Chicken, Oyin Jolayemi St, VI.

· Mega kitchen

· Barcelos

· Steers Burger

· Fuud, Ajose Adeogun St, VI

· Urban Fuxion Food Truck, Lekki Phase 1

Action Points for Fast Food Business

Now let’s look at what can make your fast food restaurant stand out in the competition. It boils down to three main factors. Remember that the idea behind fast food business still remains SPEED! It’s still your number one strategy.

However, the other two factors are equally of high relevance. You must build a brand and a family of workers with great welfare package. If you play well on these three actionable points, your restaurant will stand out and compete favourably against the competition.

Step One: Dare to Be Different

Your fast food restaurant has to stand out. Apart from the idea that you are opening right close to your competitors, the food must be the main focus of your branding strategy. If you study the major fast food brands, you will notice that the menu is their highest selling point.

Once you stand out with a great food menu, then everything else will become easier. I know that in Nigeria most of the brands focus more on varieties than specialities. But in the US, the battle is in specialisation. What would make a customer eat at your joint than that of your competitor? Think on these things.

Also, your USP (Unique Selling Proposition) is another crucial factor. You must know what you are advancing and encouraging your customers to believe about your brand. That should be the experience you give every time, and the value customers get when they come to eat.

Step Two: Deliver Fast Services

You don’t need anyone to explain this one to you. The fast-food industry is selling SPEED as its core service proposition. You can’t afford to fail in this one. In fact, you should thrive for faster food delivery.

And that starts with creating menu and processes that are faster to prepare and deliver within minutes. The fact that customers would queue up at the counter waiting for their food should spur you into faster ways to deliver. Especially during festive periods when there are more customers are eating out and demanding a better quality of service.

That may need having a pull of casual workforce you can deploy from time to time during the festive and busy sales period. If your restaurant is within a city that has a university, you can create a pull of employable workforce.

Step Three: Take Care of Your Employees

Note that a casual workforce is not to replace your core staff. You must have a reliable team. In the food industry, a mistake is taste may cost your brand customers. And to keep up that taste may need keeping the workforce that is accustomed to that taste delivery.

You should create a happy environment. Encourage creativity and look into staff welfare by building a family structure they can rely on. And most importantly, you must reward hard work. The workers must see that their efforts are not overlooked. Any little thing to encourage workers should all be in consideration and continuously hyped.

Conclusion

The current demand for fast food is a far cry compared to what is ahead. The cultural system of the country is gradually giving way for the westernised eating culture. Now more people eat at restaurants than before. And in the future, more Nigerians will eat breakfast, lunch and dinners at fast food restaurants on a regular basis.

The potential of the fast food business is bigger than imagined. Even as the demand for food is insatiable. Hunger is the greatest challenge of people. No matter how busy you might be, food is non-negotiable.

You can learn all you need about running a fast food business, starting from this guide. I have given you the right foundation to begin your journey into the lucrative fast food business.

However, the fast food industry also relies on offering convenient, reasonably priced food. Your restaurants brand should convey to new customers what your business and food are all about.

Recommendations

You will need to also learn about how to start a restaurant business and how to start a business. Both information will give you leverage on this fast food business idea.

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Grow Yourself Worth

How to Cook – 3 Chef Secrets for Home Cooks

Do you want to know how to cook any meal you ever love? Do you know cooking is not just about the recipe? The best home cooks out there are those who keep experimenting on how to cook better meals. Do you want to change your cooking experience in making delicious meals always?

You are never going to know how to cook if you are not learning. Even the meals you currently cook can be prepared better. There are three essential secrets used by the best cooks in the world. And you too can learn these secrets.

Cooking recipes are just a guide to help you know what you need and steps to follow. It doesn’t guarantee how the taste will pan out in the end. You will be the best judge of how your cooking turns out. That’s why the secrets I’m showing you in this guide will help you a lot.

Description

How to cook is not a recipe guide. It’s not even a cooking guide. The idea is to help point out what can make your meals taste sweeter. Everyone loves to eat a delicious meal. That’s why most people would regularly eat out because they want to eat the best.

Imagine if you know how to cook all those meals you pay a premium to eat at your favourite restaurant? You will be able to give your family the best home treat always and at a budget-friendly rate. And it’s not only for home meals; you can use it in your restaurant business if you don’t already know them.

Even if you don’t know how to cook, you can learn to create your own delicious meals. What you need is to learn these three essential cooking secrets, and you can cook any meal even if it’s your first time. You can also learn how to cook better the meals you already know how to prepare.

How to Cook

Learning the best way to cook might require that you experiment sometimes. The first time you are going to try a new recipe, try it out first to know how best it works out for you.  And you can also find many different methods online.

But don’t assume every recipe out there would taste great. Some of these cooking blogs don’t know how to cook themselves. Some of them even copy and paste recipe they haven’t yet tried out. You need to also learn how to cook better each of the ingredients you use for cooking.

For example, how to cook rice can be different for different rice grain. And there are 19 different types of favourite rice grain. According to WebstaurantStore, each kind of rice has its own taste, texture and unique properties that work well with varying applications of cooking. You need to know how each type of rice should be cooked better. Some rice is better steamed than cooked. Even cooking vegetable is an art.

Ideas from Other Chef Blogs

There are also other chef’s ideas on how to cook that you need to now. Learning is a process. You won’t get better in one instant. And you also need to learn from different chefs on how to cook various meals.

I will share with you some of the chef ideas on cooking that I find helpful.  Some of them seem minimal but are useful.

My best tip is the 15 secrets from top chefs that every cook should know. This one is from GoodHouseKeeping, a how to cook blog. I’m showing you just seven of them. You can read the rest on their blog. This blog shares great ideas on cooking. However, most of the cooking recipes are not African. But you can learn a lot about cooking in general like these tips below.

Here are the 7 how to cook tips:

1. Have everything in place. Before you start to cook, have everything measured, peeled, chopped, pans greased, etcetera, and within reach. This will keep you from running around looking for the dried basil while your sauce is on the brink of burning.

2. Avoid using the salt shaker. Instead, use a small bowl and add pinches as you cook and taste. It’s easier to control the amount and ensure even coverage.

3. Tongs are an extension of your hand. In restaurants kitchen, you see a set of tongs in almost every chef’s hand. Use it to flip meat, pull a pan out of the oven, stabilise a steak while slicing; the list goes on and on.

4. Stabilise the cutting board. Wet a paper towel and lay it under the board and it won’t budge!

5. Make good use of the oven. Chefs sear a piece of meat, poultry, or fish in a pan and then place it in the oven. Not only does this free up burners, but it also results in a much moister result.

6. Use the right size of pan or pot. Crowding the pot leads to steaming and lowers the temperature of the pan so you won’t get the caramelisation you’re looking for — and that’s where the flavour is. Use the right pot size for your cooking.

7. Don’t forget the power of your nose. If something in the oven smells done but the timer’s still ticking, check on it. You can monitor the cooking with the smell you can sniff. Nature have you covered.

Action Points on How to Cook

The success of any dish is more of how to cook than what to cook. You may have the best recipes in town but can’t turn them into delicious meals. Different chefs can create different taste from the same recipe.

Understanding how to cook is not just about following the recipe guide. But about understanding the ingredients, you are cooking with. A better cook studies how long each food item should be cooked to get the best texture and flavour out of it. And you need to also understand the heat limit of each vegetable you use.

Step One: Make Your Cooking List

It’s interesting some people don’t think it’s necessary to make a shopping list. A list is a guide, like a building plan. If you don’t have it, you may not get a great taste out of your meal. Have you ever discovered during cooking that you didn’t buy a particular item?

Forgetting an item can change the taste of the food. Imagine if your favourite restaurant keeps forgetting to add an ingredient to their meal. You will soon stop eating there. It’s essential you make a list each time you want to cook.

However, the vital part of your cooking list is the quantity you need of each item. You don’t just buy a certain amount. You buy a certain quantity because of the volume of food you want to cook.

Step Two: Plan How to Cook

A good cook would always plan how to cook. Cooking is not just about the name of the food you want to cook. It includes the taste you want it to create and how many people you are preparing for. To get the best out of your cooking, get everything ready. Measure the quantities of ingredients you need based on the volume of food you want to cook.

Also, check the pot size that can give you the right cooking space to steam the food properly to bring out the best flavour. And avoid adding red oil in every cooking. Most Nigerian foods are cooked with red oil. That doesn’t mean they cannot be prepared without red oil. Learn to experiment to discover what works better.

For example, okra soup can go without red oil. Vegetable soup can also be cooked without oil. You should know when the oil is for taste or for colour or just old habit.

Step Three: Cook with Precision

Sometimes people forget that everything you put in your food requires precise cooking time. You should know when to add each item from your cooking list and how long it should be cooked for. The volume of water you need and the amount of salt for taste.

Learning how to cook may require that you become a timekeeper. Know how long it should take for the meal to cook, and the heat temperate required. The first time you are going to try a new recipe, try it out first to know how best it works out for you. And get better with precision. If you can get the same taste each time you cook the same food, you are now a professional home cook.

Conclusion

Everybody loves good food. But not many know how to cook. If you enjoy a particular food you ate at a restaurant, you can replicate it at home if only you know how to cook it.

For chefs, food is an art. But for home cooks, it should be a plan. You can avoid spending so much eating out with the whole family just to enjoy a good meal by learning how to cook them at home. There is no food you cannot learn how to cook unless you can’t find the ingredients in the market.

And there are several food blogs where you can find hundreds of Nigeria food recipes you can cook. So, you can learn how to cook any food you want just by following simple armature steps for home cooks. You might not have known how to cook anything, even boiling water. This guide can make a chef out of you.

Recommendations

How to cook on MyBlog recommends the following blogs for more information for home cooks on Nigerian food recipes. You can also learn how to cook hundreds of Nigerian local dishes on Nigerian Food TV and All Nigerian Recipe. And don’t forget to drop your views about this post in the comment box.

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