Google ranking is not a mystery. It’s achievable. You can rank top in Google for any keyword. All you need is a strategy to achieve it.
And the best strategy is giving Google the kind of content it’s looking for.
You may not know, Google is looking for content every day. It even created a website for it. You must have heard about Google trends. It’s where Google notify’s you about topics that it requires to have more content.
Google wants more contents on every topic to be able to score their quality, readability and usefulness to related searches.
And it’s depending on your blog to provide content for your niche. That’s why Google likes niche blogs. It helps it to quickly label your website to specific contents.
For Google to rank you on the first page, there are things it considers. Look at CNN content model. CNN thrives on breaking news. Think about what Google thrives on.
If you give CNN breaking news, it will take it without hesitation. In the same way, Google ranks top contents on page one.
Basic Google Ranking Content Strategy
The earlier you know that you are writing for Google the better for you. As a blogger, you are a content provider for Google.
If you write quality content, Google will help you get more visitors to see it. But if the content is poorly packaged, Google Ranking will push it down the page to avoid it easily being read by visitors.
There is basic google content strategy. I give you a preview below
Your content must be original. Even if where you want to use content from another blog, reference it. It prevents Google from labelling your blog a copy. You can’t rank above those you copy from.
And you will also need to prove your authority on the topic. Google doesn’t want to elevate mediocrity. Let your content show authority in your niche with insight.
Another part is relevance. That is where keyword plays a part. Does your content relate with what people are searching online? If not, nobody will locate your content, no matter the quality.
Also, how the relevance of your content to the topic matters. Does it address any question or problem? Did you give guidance on how something can be done even better?
The summation of that is what Google Ranking is about.
Google is Ranking Contents And Not Keywords
Google is Ranking Contents and not keywords. If you package your content on keywords, you may be tempted to stuff it up. That might affect the readability score of your content.
But you can use focus keyword ideas to package google ranking contents.
By that I mean, focus on the content. But drive your idea on the keywords you want to be ranked on the search engine.
It’s not difficult to write contents that Google will rank. Just follow the basic rules of Google ranking. You can also read the post how to create Stuffs Google wants to rank.
How Keyword Works in Google Ranking:
Keywords are important. But we don’t write quality blog contents for keywords. I don’t always stick to the keyword rule. I’m more concerned about the content rule.
The best content is what is winning with Google. Even Google is not focused on keywords either.
But the keyword is important in your content strategy. You should be interested in keywords. Not as a focus but as a means of helping visitors find your content.
The keyword is the only way visitors are going to locate your content on a search engine. That’s how important keywords are. Some bloggers, write their contents for specific keywords. As long as it doesn’t affect the readability and context of your subject.
But don’t write any blog content if you have not researched the keyword value. Why would you waste all that effort on writing on a topic that only a few visitors are searching for?
See keywords are the key that unlocks your content to visitors searching for it. Just as the name implies, it’s key to your content.
How To Use Keywords in Your Contents
Avoid keywords stuffing. The best way to use keywords is to make your topic about that keyword you want Google to rank. Google is not ranking you for keywords, but for the contextual relevance of your topic.
It can read your content. It understands your topic. And can see the relevance and the synonyms.
The idea of a keyword is to help you keep your content on the subject matter. And to help search engines tie your content to specific keyword strings.
The keyword game is solely a reference score. In the end, Google reserves the right to rank your content on keyword strings it chooses. And it’s not of your own making.
How I write Google Ranking Contents
If you are a blogger, you already know the drill. We write for search engines. Make no mistake about that. If your content is not searched engine friendly, it may not even get to the target audience.
So, in reality, you are not writing to your niche. But for the search engine. In this search engine war, the best content wins. It doesn’t matter who loves your content. If the search engines don’t like it, you don’t get ranked on top.
When I write, I follow a simple strategy. And I will outline them for you.
- I pick my topic and craft my irresistible headline
- I identify the keywords that are associated with my topic
- I Google my keywords to see other related keyword searches
- I copy those related keyword searches and use them as subheadings
- I rearrange the subheads to align with a careful thought pattern
- I start my research on the topic. Find some references if necessary.
- I identify areas not covered or not common with the topic
- I also put down my personal experience on the topic. Like what I have done and how it worked out for me.
- Then I start my writing with an introduction.
- And finally, I craft all the contents for my subheads.
And depending on the topic, I can omit some steps or add something new. My subject and findings eventually influence my final content.
Finally, my editorial skill is applied. I use Grammarly to proofread.
Google Ranking Is Free But Not Cheap
Traffic is not free. So is reading my blog. I always demand that a little fee is paid for it. This time, it’s just your comment on how this post has helped you.
If you learnt something new or got some nice ideas, just tell me all about it in the comment box. I will take that as payment from you.