Grow Yourself Worth

He’s Coming Again…Be Prepared

The thought of seeing my precious Jesus is the most glorious thing I have ever imagined. His love, the smile, the touch, His words are all coming back to me now. My Lord and savior is coming for me.

He said so in the book of John 14:3 KJV
[3] And if I go and prepare a place for you, I will come again, and receive you unto myself; that where I am, there ye may be also.

We are in the closing years, months, weeks, days, hours and minutes of His coming. All my thoughts are down to when I see His face. What would He say to me? I have yielded my heart to the Holy Spirit to prepare me for that day.

That day will soon come. Make no mistake about it, think of the things above only. The glories of this world is gone. There’s nothing here any more for anyone to be proud of. It doesn’t matter what you never achieved. It’s of no use now.

What matters is that our Lord Jesus Christ is coming again. My joy is that He chose me among all tribes, tongues, nations and peoples. I’m going home to be with Him.

If you never believed it’s time, I urge you to believe. This world was never meant to endure forever. The Bible told us of the end of it, and that end is now. I don’t want anything else of this world. I wanna go home. The Lord is coming for me, and all I want to do now is to prepare for Him.

 

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Top 10 Business For Nigerians In Diaspora

If you live outside Nigeria these may interest you so much. Every Nigerian living abroad wants to invest back home. So, I have packaged the best 10 businesses Nigerians in Diaspora can start while living abroad.

Yes, I have carefully looked into how some of these businesses can be done without constant supervision. For those living abroad, you may have experienced how family members or friends squander investment you put them over to manage for you.

So, I’m not going to put you in that situation at all. These businesses are carefully chosen for Nigerians in Diaspora. You can monitor them successfully while still at your based abroad.

How To Start Business As A Nigerian In Diaspora

That you are living abroad doesn’t mean you can’t invest and make extra income in Nigeria. Most of you can’t even return home because you may not be able to finance your trip back to base. But now, I’m showing how you can ensure you live abroad and still make money at home.

The exchange rate is highest in history now. Don’t think it’s ever going to go down. This is your opportunity to earn little abroad and invest better here taking advantage of the high exchange rate.

According to a PWC document, Nigerians in Diaspora would send a total of US$25.5bn, US$29.8bn and US$34.8bn in 2019, 2021 and 2023 respectively. That’s huge money coming back home. And with CBN new policy on forex transaction for Diaspora remittances, you can be sure your money exchange rate is fine.

So, you have the money, it’s time to plan how to invest it securely back home. I’m also going to discourage you from doing investments through family and friends, unless they have experience in investment. Stop giving your money to people who are in financial needs or lack requirement investment experience.

Steps To Create A Diaspora Business

As you plan to invest back home, don’t do it ignorantly. Don’t jump on any offer that looks good. While every business is good enough, there is always secrets how each business works successfully.

Do not neglect the services of experts. Pay good money to get the best guide when starting your business. It’s worth every penny than losing millions in investment. You know the value of using consultants abroad, don’t come back home and be trying to get free information. You are only preparing to invest your money with less professional help. That’s failure in disguise.

I have put together some steps to guide you. Take them seriously, avoid trying to cut corners or do over-sabi.

  • Do Your Research
  • Hire A Consultant to help out
  • Write A Business Plan
  • Plan Your Finances
  • Choose A Business Structure
  • Pick And Register Your Business Name
  • Get Licence And Permits
  • Choose Your Accounting System
  • Setup Your Business Location
  • Get Your Team Ready
  • Promote Your Startup Business

How Nigerians In Diaspora Business Works

I want to assume that you will still live abroad but be operating your business in Nigeria. So, I will devise you that you consider the business ideas carefully and select only what is applicable and suitable for you to do from abroad.

The reason for these Diaspora Business Ideas is to help Nigerians in Diaspora to invest back home in Nigeria without returning to help run or manage the business. The ideas advanced in this article are practically businesses that can be better managed or have the Diaspora investor control important aspect of the business from their base.

Another reason is to get you involved in the daily operation of the business. For example, operating a gas plant may look like something you can’t manage remotely. But being the one to handle the purchase of the gas whenever you need supply helps you control sales as well.

List Of Diaspora Business Ideas

Below is the list of carefully selected businesses you can do as a Nigerian in Diaspora. Make no mistakes, don’t go into any of these business unless you have better information to guide you or hire the services of an expert.

  1. Bitcoin Exchange Business
  2. LPG Gas Plant Refill Business
  3. Built To Rent Real Estate
  4. Build To Sell Rea Estate
  5. Car Wash Business
  6. eCommerce Business
  7. Product Supply Business
  8. Hair Barbing Salon Hub
  9. Fashion Design Business Hub
  10. IT Engineering Business Hub

Bitcoin Exchange Business

Bitcoin is becoming popular in Nigeria now but every transaction is done from sites domicile abroad. Nigerians in Diaspora can tap into this huge potential to provide a trusted exchange for Nigeria on Bitcoin and other virtual currencies.

This business is practically online. That gives you the advantage to operate it from your based abroad.

LPG Gas Plant Refill Business

If you are looking to get into a multimillion naira investment with guaranteed success in Nigeria, here’s one you can do now. Nigeria has huge untapped potential for cooking gas. I have written several articles on the potentials and guide on how to setup profitable cooking gas plant anywhere in Nigeria.

However, I also strongly recommend that hire a gas consultant. Doing business blindly is the cause of most business failures. There are basic principles that must be followed during startup and if you miss those basics the possibility of the business failure could be higher.

Since the business deals with specific volume and measurements, you can control gas supply from your based, while monitoring daily sales lodgments through your online banking.

Built To Rent Real Estate

This one is not new to Nigerians in Diaspora. It’s been done over the years. I’m only going to add a twist to it to adopt it properly for Nigerians in Diaspora best interest. One other thing that I advocating for Nigerians in Diaspora to do when investing in build to rent business is to develop rental spaces that’s irresistible to the target market.

As a Diaspora investor, creating a little rental app could give you the power of your tenancy agreements and renewal dates. That way you can monitor and know exactly when rents are due, whose rent was due, how much are expected and which tenants have defaulted in their payment.

Instead of giving your building to your family members to manage, get a real estate lawyer to manage your buildings.

Build To Sell Real Estate

Still on real estate business that Nigerians in Diaspora can invest into without running risks of family interference and liabilities. You can build to sell properties. You can build apartments to sell. It’s just the usual but having your own special designs.

Car Wash Business

Car wash is a very lucrative business if done well. Although, the challenge is usually managing it properly with people being in control while you are based abroad. But a friend of mine shared with me his secret of running his multiple car wash business.

You don’t even need to return from the Diaspora to run your car wash business. Nobody does that, believe me. I have explained the new management secret for car wash business. It works for anyone whether you live in Nigeria or abroad. You can’t wait to read more about that HERE.

eCommerce Business

The current eCommerce business in Nigeria needs more investors. The Nigerian market is in dire need of quality and trusted products. Nigerians in Diaspora have access to these foreign goods that would sell in Nigeria.

There’s a huge market for demand for quality products. You can create an eCommerce DropShipping store to sell anything from overseas, from diapers, soap, creams, etc. All you need is to offer it in bulk purchase to make the offer what the shipping cost. Then, you arrange local delivery partnership.

If this is done better it will be a huge market for basic foreign goods.

Product Supply Business

This one is similar to the Diaspora eCommerce business. The only difference is that it might not be online based. You just find potential bulk buyers of any quality product abroad and supply it. My cousin brings foreign version of some popular soaps in Nigeria.

As long as people can trust your source that’s it quality and foreign you have a business.

Hair Barbing Salon Hub

Now, let me come back to fully home grown option again. This time, it’s not just an ordinary salon. You are not starting a salon business. You are going to rent big shop in a major location in the city, build a standard salon and rent out either the entire salon or per space or seat, as the case maybe.

You are collecting rent as a landlord, while the head dressers and barbers are your tenants. You don’t have to worry about how many hair done per day. You just calculate rent per day.

Fashion Design Business Hub

This fashion Hub works the same way with salon Hub. It’s just for the fashion designers. You also build a well equipped fashion hub with all the fashion machines required to start a cloth and finish it in the Hub without going outside to get any extra help.

IT Engineering Business Hub

This IT Hub is slightly different but works in similar way with all the other hubs. n IT Hub now is mostly targeted at the highly demand handset market. There’s huge demand for handset repairs.

An IT Hub can have its own service parts store and rent out space to technicians who does the phone repairs. That way, you earn money from the space rent and also from parts sold.

Conclusion

Nigerians in Diaspora has suffered so much loses trying to invest back home. They either fall into the hands of family members or trusted friends, who only aim is to extort money from their Diaspora relatives.

It has helped build discouragement and cold feet among Diaspora Nigerians who would have been a large source of direct foreign investment into Nigeria. Most Nigerians in Diaspora has resorted to waiting till when they are ready to return back to Nigeria to fully setup and manage their businesses themselves.

But, I’m not even the only one who feels Diaspora Nigerians shouldn’t relent in trying to build multiply source of income back home while still living abroad. I have also stumbled on a website (HELPMEWAKA.COM) that helps Nigerians in Diaspora to do anything they want to do back home without using their family members.

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How To Start Goat Farming For Beginners

Goat farming business is one of the most popular livestock businesses in Nigeria. Some people rear two or more goats for personal benefit while some rear for business.

Goat farming business involves the raising and rearing of goats on a small or large scale.

Goats are on high demand for their meat, especially their head, in many restaurants. Goat heads are used to make a soup called ‘Isi ewu’.

Goats are one of the major sources of meat in Nigeria. They are used to celebrate many festivals including Christmas, Salah, weddings, birthdays and many other occasions.

Goats are easy to rear and do not require much attention. For small scale farming, they can be reared in a compound, while a large scale farming would require more land space.

This business is definitely one you can do on the side along with your full-time work.

Is Goat Farming Profitable?

Goat farming is a lucrative business and goats are easy to rear. Their meat is widely eaten across the country and is therefore in high demand.

Since goat meat is a highly required commodity, you can’t go wrong with starting your own goat farm.

How Much Goat Farmers Make

Goat farms need little investment to start but the profit, in the end, is much more than the investment.

This profit is gotten from the meat and the milk for meat-producing and milk-producing goat farms respectively.
Profits can also be gotten from their byproducts which includes droppings, skin, hair and bones.

Tips To Set Up A Goat Farm

Your Business Plan:

Planning is very important, especially in the beginning. How much are you intending to pour in the business? Are you going small scale or large scale? (It’s advisable to start with a small scale business if you’re just starting).

What are you rearing the goats for? Meat, milk or both? Have a plan that covers what your farm entails before you begin.

Get Knowledge:

Get the necessary knowledge you need to run your goat farm. Getting knowledge is important so that you don’t fall for little and avoidable mistakes.

Learn how to take care of the goats, their reproduction and gestation period, symptoms of diseases, and how to properly care for them.

Find A Good Land :

The location of the land for the farm must have pasture available or must be close to pasture. The farm must also have enough space to allow the goats roam freely. A spacious farm allows for less possibility of the spread of diseases.

Construct Infrastructures:

Sheds must also be built to keep the goats together when it’s dark, raining or when the sun is harsh. Since goats move in groups, it’s not advisable to separate them in different spaces or sheds.

Other infrastructure like fences to prevent the goats from getting lost and intruders from getting in, constant water supply, lodging house(s) that can accommodate you or your farm workers, should be made available before the arrival of your goats.

Get A Good Breed:

Get a good breed of goats. If you’d be rearing goats for their meat, get a breed that produces more meat and if you’d be rearing for milk, get a breed that produces milk abundantly.

Goat Feed:

Goats feed on pasture. It’s their original choice of food. Therefore, your goat farm must have pasture. You can plant grasses on your land or arrange for a nearby land where it is approved and favourable for your goats to graze.

There are also healthy processed goat feeds you can buy to feed the goats exclusively or along with pasture.

Get A Veterinary Doctor:

Goats need medical check-ups by a Vet doctor once in a while to check and confirm that they’re in good health and to quickly identify sick goats and separate them from healthy ones.

Marketing:

As your goats mature, discover markets and the market prices so that you have an idea of how much they are worth before you take them to the market for sale.

Startup Cost And Requirements

The startup cost must be sufficient to acquire a good land with good pasture, facilities needed for the smooth run of the farm and the purchase of the goats.

Types of Goat Species to Farm in Nigeria

There are several species of goats reared in Nigeria. These species include both local breeds which are resident in the country and adaptable breeds from other countries.

Local breeds include:

1. African dwarf
2. Maradi/Red Sokoto
3. Pygmy
4. Sahelian

Foreign breeds includes:

5. Boer
6. Saanen
7. Nubian
8. Alpine
9. Toggenburg
10. Jamnapari

Which Breed of Goat is Most Profitable?

The most profitable species of goats to rear for meat is the Boer breed. This breed, unlike most breeds, can produce a good amount of meat even at a year old. It weighs about 300 pounds when mature. Australia is the top exporter of Boer meat.

The Saanen breed is the best goat species for milk production. A mature Saanen goat can produce 1-3 gallons of milk in one day.

Challenges of Goat farming Business

Outbreak of Disease:

Diseases are a major challenge for livestock farms, including goat farms. These diseases include brucellosis, coccidiosis and salmonellosis, among others.

Diseases can be prevented by regular vaccination and deworming. Routine checks by veterinary doctors would also limit the spread of diseases. During these checks, weak animals and ones with visible signs of a disease would be separated from the rest

Limited Access to Pasture:

This problem may arise in certain areas where there is low availability of pasture or during certain seasons like the dry season.

This problem can be tackled by growing a pasture in your farm and consistently watering it during the dry season.

Conclusion

Goat farming business is easy to run and needs little attention and labour. Despite its simplicity, this business has good returns. So, you get the ease (as long as you do it right) and good profit.

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How To Start Mushroom Farming For Beginners

Mushroom farming is a lucrative business with little recognition in Nigeria. Commercial mushroom farming involves the breeding of edible mushrooms for sale.

Mushrooms are the fruiting bodies of a kind of fungi. They grow on their source of food, which is usually a rotting wood, and on the soil.

Mushrooms occur in various breeds with some containing toxins that are harmful to the body while some contain nutrients which benefits the body. Apart from the many nutrients mushrooms are a source to, they have a delightful taste.

The demand for mushrooms is high while its supply is low in Nigeria. Therefore, the supply is supported by exporting mushrooms from other countries.

Is Mushroom Farming Profitable?

Mushroom farming in Nigeria is on low availability whereas its demand is high. With this, starting your mushroom farm would bring you to a market where the product is in high need but there are few suppliers. Therefore, you don’t have to worry about not finding customers.

Mushroom farming takes some effort (what business doesn’t?) but the profit is worth more than the effort. This business can make you a millionaire as long as learn the know-how and do it.

How Much Mushroom Farmers Make?

Mushroom farmers make millions! The amount you profit at the end of one season is, of course, as a result of the amount you invest in mushroom seeds.

For instance, you made 25 bags of oysters which weigh about 500 kilos. 1 kilo of oysters is N2000, 500 kilos of oyster gives you 2000 × 500 = 1,000,000 naira.

Tips To Set Up Mushroom Farm

You want to start mushroom farming, here’s what you need to do.

Get The Know-How:

To start anything, you need to know how to do it or you’ll make the slightest mistake you could have avoided.

This article already gives you a basic knowledge of mushroom farming. Read more about it and also learn from mushroom farmers.

Acquire a Space:

Get a space for your farm. This space should be large enough to accommodate your mushrooms if using the wood log medium. For the sawdust medium, you can use a darkened room with enough ventilation in your house (to save some money) or build a farmhouse.

The Substrate or Medium:

Get the medium or substrate needed to grow the mushrooms. Examples of this substrate are sawdust and bran. The substrate must be disinfected to remove microorganisms which may affect the growth of the mushrooms.

The Container and in-Betweens:

The container can be a plastic bag or something else that has enough space to allow the mushroom spawns (seeds) to grow.

The in-betweens are equipment for sanitation which includes gloves and disinfectants and sprayers to mist the mushrooms.
Good sanitation is a very important factor in a mushroom farm which can either make or break it.

The Seeds:

The seeds called spawns must be of good quality. Aim for quality, not inexpensiveness. Make sure to get your seeds from a reliable source.

Mushroom Spawn Suppliers:

  • Prokee Import And Export Merchants.
  • KC Farm
  • Anighoro farms (based in Lagos, Ogun & and Edo state)
  • JEMAC Alternatives Nig Ltd
  • ECONERG INDUSTRIAL GROUP
  • Jomolu Farms
  • David Nigeria Limited
  • FASFAT INTEGRATED SERVICES
  • TJY Nigeria
  • AILENET BUSINESS RESOURCES
  • AB PROPERTIES AND DEVELOPMENT COMPANY LIMITED
  • Mcprint Systems Limited
  • LTC Mushroom
  • Sweet Fungus Limited
  • ACEPRD Mushroom Farm (University Of Jos)
  • Afudem Farm
  • Santa Nigeria Limited
  • Paramount Integrated Ltd
  • Sunnykem Multibiz Company
  • Ozias Nigeria Limited
  • Lexon International Enterprise

Startup Cost And Requirements

The cost to start initially ranges from N100,000-N500,000. The startup would be on the less side if some of the essentials are present.

The cost for subsequent breeding seasons would also be less since the necessary facilities are already available.

The startup cost is required to cover the acquisition of land, the building of a farmhouse (if you don’t have one already), and all the materials needed for the smooth run of the farm.

Best Ways to Make a Mushroom Farm

To build a mushroom farm, you need a medium– a substrate where the mushroom seed is planted which can allow it to grow.
This medium can either be a log of wood or sawdust.

Sawdust Medium

Sawdust is cheap to get. A bag can be sold for N50 or less if you’re buying many in bulk.

For the sawdust medium:

● Get bags of sawdust and sterilize the sawdust to remove microorganisms that would harm the mushrooms.
● Place the sawdust in a plastic bag or any other container that can accommodate the growth of the mushrooms.
● Combine the seeds of the mushroom (spawns) with the sawdust in the container.

● The mushroom spawns need an initial heat before they grow. So, place the container with the mixture of sawdust and spawns under direct sunlight to heat up for some time.

● After heating, place the container in a dark room or space. This is where the growing process occurs. This room should have good ventilation and be at normal room temperature.

● Pour some soil over the mixture and spray it with water regularly to keep it moistened for about 4 weeks as the spawns grow into mushrooms.

Wood Log Medium

To use this medium, you would need logs of wood cut into several pieces. These pieces of wood must be decontaminated and must be a good breeding area for the mushrooms.

To plant the mushroom spawns,

● Make holes into the pieces of wood and place the spawns in these holes.

● Keep the logs under a shade to protect the spawns from direct sunlight.

● Spray the spawns regularly as they grow into mushrooms.

Types of Mushroom Species

Some of the edible mushroom species to farm in Nigeria include:

Shiitake (Letinula Edodes): This species of mushroom is said to reduce tumours. It’s widely grown in Asian countries, especially Japan.

Oysters (Pleurotus Ostreatus): This species have antibacterial and antioxidant abilities. It may also fight excess cholesterol in one’s body.

Morels (Morchella Esculenta): Morels also have antioxidant abilities like Oysters and are rich in vitamin C.

Chanterelles (Cantharellus Cibarius): This species, like Shiitake, is widely grown in Asia along with Europe’s northern regions and North America. They are rich in vitamins C and D.

Challenges of Mushroom Farming

The major challenge facing mushroom businesses in Nigeria is the inadequate information about the health benefits of mushrooms and the support they can add to the economy.

Mushroom farming is an untapped resource that can generate employment and income to Nigerians if only more people know about it.

Conclusion

Mushroom farming is interesting and it’s valuable. Not many people are involved in it. It’s easy to run and yields magnanimously in a few months. This business is one you should consider. Just learn the process and follow them and you’d have for yourself a booming business. It’s mostly consumed as livestock but it’s a vegetable.

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How to Start A Company with Zero Capital In 2021

This year, unemployment in Nigeria has surged again. Due to the pandemic, many residents have been deprived of their usual sources of income. Losing your job is a nightmare, but there are still ways to become self-employed, even with very little or no investment. I’m going to show you how you can start a company with zero capital.

These ideas can help you succeed despite the saddening turn of economic events. Discover five occupations that pay enough to cover typical expenses and make savings at the same time. You can earn money in one of the following ways.

1. Website Design

You can start a company to create websites, using free online courses to acquire web design skills. In this realm, practice makes perfect, so all you really need is a good eye and perseverance. Instead of spending hours on social media, do something that will pay off in the long term. Then, you may spread the word among your friends, place ads on social media, and gradually grow your clientele along with your portfolio.

2. Fitness Training

Being fit is trendy, so why not leverage this trend? People are still crazy about six-packs and athletic figures. Education is also accessible through the Internet. Begin by toning your own body and offer services to other people. Many Nigerians would like to train, but they have no time to visit the gym or no discipline to work out at home. With home services, you will grow your network quickly, as people will be referring you to their friends.

You can also become a fitness blogger on Instagram and make videos for YouTube. This opens up a world of opportunities in terms of advertising. First, if you have many followers, brands will reach out to you with paid promotion offers. Secondly, you may join the YouTube partner program and to get money for every thousand views. Thirdly, you may open side businesses like the production of sportswear. Overall, if you start small and work hard, there are many possible money flow directions.

3. Online Trading

This year, the popularity of trading online has soared. Skilled traders can make money wherever they are using computers or mobile devices. In 2019, Nigeria had the second-largest volume of FX trading on the continent. Now, it is poised to surpass South Africa. Education is free, and global brokers register demo accounts for risk-free practice on terminals like MetaTrader 4.

The idea of trading in the largest financial markets may sound daunting, but most instruments follow the same logic. Your goal is to buy low and sell high. All operations, from initial analysis to trading and withdrawal of funds are done online. All you need is the right software, reliable brokerage, knowledge, and a sound plan.

Entry into the live market is more affordable than ever, and you may open an account with just two thousand nairas (or $10). Forextime offers accounts denominated in the Nigerian currency, so you will save on conversion fees. Discover what is copy trading and delegate decision-making to professionals.

Start with currency pairs like USD/ZAR or EUR/USD. Subsequently, you will add more assets, which boosts profit and lowers overall risks. Beyond Forex trading, there are precious metals, stocks, and assorted derivatives. CFDs allow holders to profit from changes in different markets without owning any physical assets. There are CFDs on stocks, commodities like oil, market indices like FTSE 100, Bitcoin, and other cryptocurrencies, etc.

4. Private Tutoring

Is there a subject you know really well? Why not monetize your knowledge by teaching others? Young students and kids are not the only audiences. Adult schooling is also in demand, as there are older people who have not studied before due to a lack of time or opportunities. The third avenue is preparation for important exams like WAEC, NECO, GCE, and JAMB.

2020 has changed the education industry as distant learning is the new norm. This means you may not even need to leave your home to work. Register on tutoring platforms and conduct online webinars for groups or one-on-ones. Alternatively, you may build your own brand on social media and get clients from there.

5. Freelance Writing

The written word is still in great demand. You may become a copywriter and create marketing materials for companies, as the Internet is the main conduit for advertising today. Alternatively, you start your own blog and monetize it through Google AdSense. Finally, you can become a proofreader and check other people’s work without the need to write anything new.

Look Beyond the Familiar

Despite its rampant unemployment, Nigeria offers many opportunities for those who want to start their business. These five ideas require little or no capital, and education is free. Build your own brand, and it will help you earn money for years to come.

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How To Start Pig Farming For Beginners

Pig farming is a kind of livestock farming which involves the rearing of pigs. Pigs, if nurtured and reared well, mature for market quicker than most livestock. Their breeding rate (about 10 healthy piglets) also contributes to providing more profit to their farmer.

Pig farming isn’t gross as it’s stereotyped to be. In fact, an emphasis is placed on cleanliness and biosecurity like other livestock farms. Maybe even more than other farms.

Pig farming as you already guessed is the rearing of pigs for commercial purposes.

How Profitable Is Pig Farming?

Pig farming is highly profitable. It however doesn’t have the recognition it deserves in Nigeria. Pig meat (pork) is a good source of animal protein. The nutritional benefits pork is capable of giving trumps over religious biases some people have about it.

How Much Pig Farmers Make

A mature pig can be sold for N35,000-N40,000. The sale of 50 mature pigs for N35,000 would give you 50 × 35,000= N1,750,000. If you raise 200 mature pigs in a year, your return would be 200 × 35,000= 7 million naira.

However, the market-quality of the pigs depends on the quality of the pig’s breed and its overall health.

Demand For Pig Meat

The demand for pig meat (pork) is high in Nigeria but there are few localised sources. About 80% of the pork consumed in Nigeria is imported.

Pork is a major source of animal protein and though there are religious discriminations against pork, the nutritional benefits can not be ignored.

Tips To Set Up Pig Farm

Starting your pig farm can seem a little daunting and confusing at first ’cause where do you start from

Here are some tips you should know before launching your pig farm:

Startup Capital:

The startup capital is an important component that determines the others. It must be enough to cover vaccination, housing and feed for the pigs.

Free-Range or Intensive:

Pigs can either be reared in a free-range system or an intensive system.

In the free-range system, the pigs are allowed to roam about and graze on a fenced piece of land. In this system, the animals have enough space to themselves and there is less possibility of the spread of diseases.

Shade must be provided in the free-range system to prevent the pigs from getting sunburns and to provide a cool atmosphere for the pigs.

In an intensive system, the pigs are kept in a secured building and their movements are usually limited to the house. The animals might be allowed to roam on fenced grounds and are later returned to the building.

There must be enough space to accommodate the animals in the building to prevent overcrowding.

3. Housing: The house the pigs are kept in must allow enough air in and be cool even in hot periods. This is because pigs are vulnerable to stress from heat. The building should also be spacious enough for the number of pigs accommodated in it.

4. Getting the pigs: When getting the weaners (little pigs), ensure that they are of good genetics and in good health. Although we sometimes go for the cheaper alternative, don’t do that while purchasing the new pigs. Purchase the ones of good quality.

5. Availability of water: The availability of water is a very important factor that determines the proper growth and function of pigs.
On average, a young pig needs about 10 litres of water in a day while an adult pig needs 25-50 litres in a day.

That is a lot of water!

Apart from the nutritional benefits of water, pigs also use water to regulate their body temperature. This is also a reason why they bathe in mud.

There must be a constant supply of water available and a backup reserved water in case the supply of water is cut short.

6. Quality of feed: What kind of feed would you be providing your pigs? The feed must be a balanced diet, providing your swine all the needed nutrition.

7. Marketing: When your pigs are getting mature for the market, find a good market for them and sell at profitable rates.

8. Start small: It is advisable to start small when you’re just beginning. This would enable you to test your knowledge and capability. And it would also shorten the number of possible casualties that may occur due to your experience level. As soon as you get the hang of it, increase the number of weaners the next time.

Startup Cost And Requirements

The cost of starting up a pig farm must be enough to cover the land, housing, the pigs, vaccines, feed and feeding equipment.

Pig Farm Construction

The construction of a pig farm solely depends on whether it’s a free-range or an intensive housing system.

For an intensive housing system, a building with enough ventilation and light would be erected. This building must be able to keep them warm during the cold season and keep them cool during hot seasons.

For a free-range system, the field provided for the pigs to graze and roam on must be fenced to prevent them from wandering till they’re lost. Also, a house must be built to gather the pigs together when it’s dark to protect them from predators and cold.

Light, water and shade must be made available to the pigs in either kind of housing system. Good quality feed and water must also be provided.

The Best Pig Species

The best species of pigs in Nigeria are:

1. Local breeds: They came in different colours: white, black, brown.

Foreign breeds include:

2. Duroc: They are red in colour and are muscular. Also, their growth rate is faster than the other breeds.

3. Hampshire: They are black in colour with a white band around their body. They are also muscular.

4. Landrace: The pigs are white in colour and they have long bodies.

5. Yorkshire: This breed is white in colour and also has long bodies.

Challenges of Pig farming Business

1. Disease and infection: This is a major problem many livestock farmers face. The spread of disease can be prevented by not overcrowding, by vaccinating the pigs and by examining them regularly for signs of an infection.

2. Acquisition of land: Finding land that not only accommodates the pigs well but one that also accommodates their waste products might be hard to find. Also, when choosing a land, consider it’s closeness to markets, access to water and convenient roads.

3. Cost of feed: Pigs feed on several ranges of food: foods humans eat, vegetables, leftovers from restaurants and many other scraps.

4. Startup Capital: Fresh and young entrepreneurs face the problem of low or no startup capital. They may have the idea and knowledge to start a pig farm but the capital is absent.

This challenge can be tackled by saving, investing, receiving a loan, lending from friends and family, selling stuff you don’t need, and many more.

Conclusion

Pig farming is an interesting kind of livestock farming. It is an overlooked business, therefore, there are only a few farms in Nigeria. Even with this, it is consumed significantly in the country.

Pig farming requires time, money and care like other kinds of livestock farming. Like most livestock farms (if not all), pig farming is highly profitable. Gather the necessary knowledge you need to build a successful pig farming business and start building your farm.

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How To Start Fish Farming As A Beginner

Fish farming is one of the most lucrative businesses in Nigeria and many other parts of the world. Fish farming involves the breeding of fishes for personal or commercial purposes.

Fishes contain lots of minerals and vitamins. They abundantly contain iron, magnesium, zinc, calcium and more.

Fishes contain Omega 3 fatty acids, which aids the proper functioning of the heart, and are good sources of minerals and vitamins. Unlike most meat, they have no cholesterol and this brings them to the top of the food chain for the middle-aged and old sect of the population.

Fishes and their products (e.g fish oil) are prescribed by medical staff to supplement or increase some minerals and vitamins in a person.

What’s The Demand For Fish?

The demand for fish is high and increasing as more people discover its usefulness. Also, since it doesn’t have cholesterol like meat, its demand among middle-aged and old people is high.

Tips On Setting Up Your Own Fish Pond

Training

Get equipped with the knowledge you need to start your fish farm. Learn from a fish farmer for as long as you should (preferably about 2 months). The success of your fish farm (and other kinds of livestock farms) won’t come by chance or luck but by knowing what you ought to know.

Land and Location:

The kind of land you get solely rests on your pocket and the size of your business. You can start with the space in your compound if it’s enough to accommodate the fish ponds. You can also start with a half plot of land or a full plot or more, as long as it’s within your capacity.

The location of the land doesn’t matter because fishes don’t create environmental issues.

Build Ponds:

Once you’ve got a space for the ponds, the next thing to do is build ponds.

For this part, an expert is required. You need an expert in pond construction or expert advice from a good fish farm so that everything is measured correctly and all fall in the right place.

Accessible Water Source:

Natural origins of water (streams, boreholes, unchlorinated well water, etc) must be readily available since water is the habitat of fishes.

Get a Tank or Reservoir:

The tank or reservoir is where water from the natural source is pumped into. This water is carried through the pipes that connect with the ponds and fills the ponds.

Getting the Fishes:

Ensure that the supplier is reputable and that the fishes are healthy and of a good breed.

Startup Cost And Requirements

The startup cost is required to cover the construction of the ponds, the tank or reservoir, the source of natural water, and all in between. The startup cost depends on your capital at hand.
Thankfully, there are several kinds of fish ponds whose prices vary widely.

Fish Pond Construction

There are several kinds of fish ponds: earthen, concrete, plastic, wooden, fibreglass and embankment fish ponds. However, earth and concrete are the two major types.

Earthen Fish Pond:

It’s easy to build. What you need to do is dig a hole in a specific area of the land with a shallow and a deep end/lip. The depth of the shallow lip should be at 1m and the deep lip at 2m.

Concrete Fish Pond:

This involves the use of concrete and blocks to build walls about 5cm thick and a floor about 10cm thick.

Embankment Fish Pond:

This directly involves a natural water source. A fish pond is made from the natural water source (e.g stream) by segregating a part of the source with barriers.

Fiberglass, Wooden and Plastic Fish Ponds:

These fish ponds are built with fibreglass, wood and plastic respectively.

These fish ponds are built with inlets and outlets that bring water in and out respectively. Also, a regular water supply is very essential for all types of fish ponds.

Types of Fish Species

Among the various species of fishes available, only a few can be bred. The three main species of fishes farmers breed are:

Catfish:

Catfishes are one of the easiest to nurture so most fish farmers choose it, especially when they’re just starting.
Catfishes are the type of fish most likely to be paired with a poultry farm because the birds’ droppings can be used to augment the feed for the fishes and to fertilize the pond.

Mackerel:

Mackerel tops the chart as the most eaten type of fish in Nigeria. Mackerel fish is popularly known as “Titus”. They reside in the saltwater habitat and are only caught by fishermen. They can’t be bred yet because research is still ongoing about their biology and the possibility of replicating their habitat.

Tilapia:

Tilapia ranks second as the most famous fish in Nigeria. It resides in the freshwater habitat. It’s the easiest type of fish to breed and it reproduces and grows at an insanely fast rate.

Challenges of Fish Farming

Capital:

The capital to start a small scale fish farm can be as high as N400,000-N500,000. The capital for a bigger one blows up into millions. This is because a fish farm needs more structuring than some other livestock farms.

This cost can, however, be reduced by building tarpaulin or plastic ponds which cost about N70,000-N90,000 and are also movable.

Building a fish farm in your compound might reduce the cost to some extent. This is if certain things are already available like the natural water source, land and a tank. What is left is the pond construction, plumbing work, getting the fishes, and everything in between.

Price of Fish:

The price of fish sold by fish farmers is higher in comparison with fishes sold by fishermen due to the cost of feed and management.

This means most people would rather get low-priced good quality fishes from fishermen than high-priced good-quality fishes from fish farmers.

Zero Byproduct:

Fishes unlike many livestock animals have no byproducts. Therefore, their farmer lacks other channels of income other than the fishes themselves.

Conclusion

Fish farming is another lucrative livestock business. The availability of fish farms is also on the increasing side as more people find out about its profitability.

With fish farming, you not only make a huge profit at the end, but you also make an addition to the agricultural sector.

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10 Most Profitable Livestock Farming For Beginners

Livestock farming is a gold mine. Not literally of course. If livestock businesses produced actual gold, everyone would have a farm. But it takes work and patience and this is where many people back out.

Human beings need food and the major food sources are plants and livestock animals. Therefore, if we’d be feeding on them, they should be reproduced so that there is enough for everyone and they don’t go extinct.

The agricultural sector in Nigeria is one that needs more development and spotlight. Gone are the days when agriculture was done by only the poor and illiterate. More people, especially young people are coming into the knowledge of the prospects of agriculture and farming to their financial status and the economy of the country.

Top 10 Livestock Farming In Nigeria

  1. Poultry farming
  2. Pig farming
  3. Cattle farming
  4. Snail farming
  5. Fish farming
  6. Sheep farming
  7. Goat farming
  8. Rabbit farming
  9. Honey bee farming
  10. Grasscutter farming

Revenue Potentials Of Livestock Farming

Livestock farming is capable of producing wealth to anyone, as long as you know what you’re doing.

Livestock farming is gold mines. The rate at which some of them produce gains would return the cost you spent on starting up and give you some extra profit within two years.

For instance, in a poultry business where you’re breeding layers, they start laying eggs at around 18 weeks of age. If you have 100 hens and each produces one egg a day, the eggs produced in 365 days equals 36,500.

If eggs sell for N30 each, 36500 eggs would give you N1,095,000 in a year.

Investment Opportunities In Livestock Farming

Investing in livestock involves acquiring a number of them, raising them till they mature and selling them at a much higher price.
This kind of investment is fascinating because you see the livestock grow daily and appreciate right in front of you.

Investing in livestock farming have a certain level of risk but then, which business doesn’t. These risks are the challenges facing livestock businesses, some of which includes disease outbreak and high cost of feed.

These risks can be reduced to absolute minimal with solutions like a vaccination that reduces the possibility of a disease outbreak. Therefore, the risks are not crippling. As long as you cater to the health of your livestock and give them what they need, they’ll be fine.

Financial Requirements

To start any livestock business, there’s a need for a startup cost. This startup cost is required to cover the land, farmhouse, feed, younglings to be bred, water and all necessary infrastructure.
The startup cost differs from business to business. It solely depends on what each business requires.

Challenges Of Livestock Farming

Capital: The problem of capital is one that most new farmers face. The capital needed for the startup of a livestock business can be a little on the high side sometimes and this can be overwhelming for a new farmer.

Saving, loans, borrowing from friends and family, and government grants or aids are possible helps that can lift this problem.

Obtaining a Land:

A good land with valuable soil for farming and livestock breeding might be hard to come by. This is due to various reasons which include the high price of land, swindlers posing as landowners and finding quality lands in good locations.

Transportation:

Good transportation is a major issue for farmers. When the roads connecting farms with markets are poor and dysfunctional, they cause harm to the animals being transported and can even lead to the death of some animals and damage to farm products.

Apart from roads, other transport systems like the railway are not really efficient in Nigeria. The railway transport system is a very effective way to transport farm products and livestock animals due to the stability and maximum safety it offers. Therefore, this aspect of transportation must be awoken.

Diseases:

Disease outbreak among livestock animals is as real their dung and anything else that’s real about them. An uncontrolled disease outbreak in a farm of livestock animals has the capacity of causing a mass death or low productivity of the animals.

Animal Feed:

The feed livestock animals consume take up a high percentage of expenses. This is caused by the elevated price of processed feeds.

This problem can be countered by preparing the animals’ feed by yourself. This method is cheaper and helps you use the saved amount for something else.

How To Overcome These Challenges

Enlightenment: More people need to be enlightened that agriculture isn’t just a rough work that yields nothing but a gold mine that needs to be tapped into.

Nigerians, the young and old must see agriculture in a new light. It’s happening already but it needs to spread throughout the country till we all become agri-knowing.

Government Aids:

Livestock businesses require investment and this investment can be difficult to get sometimes. This is where government aids should come in. Aids to assist farmers, especially new ones, to fund their business and provide essential mechanical tools to facilitate their work.

Fixing The Transport System:

For proper and safe transport of livestock and food products, the transportation systems in Nigeria has to be fixed. Railway transport should be improved and made better and road transport restored

Vaccination and Medical Checks:

Diseases are a major issue in all livestock farms. They can however be reduced by regular medical checks of every animal. These checks would ensure that the animals are in good shape and sick animals would be spotted and separated during the checks.

Vaccination is also an important preventive measure to avoid the spread of diseases. Livestock animals should be given the necessary vaccine to strengthen their immune system against the invasion of diseases.

Conclusion

Livestock farming has its challenges but these challenges don’t trump the many benefits and gains they bring.

As more light is shed on livestock businesses and as more people engage in them, the unemployed would have jobs and food security would increase in the country.

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How To Start Retail Cosmetics Shop

If you want to start a retail cosmetics shop this year, this could be your best chance of learning very insightful secrets of starting a cosmetics shop. This guide is written to help you from scratch.

I will also answer the most common questions anyone who desire to setup a retail cosmetics shops would ask. Like, is this business profitable? What does it cost to start a retail cosmetics shop? Where can one buy cosmetics at bulk prices for a retail shop?

I have provided you with the right answers and the best advise you can follow to achieve success. As a consultant, I’m also available for enquiries if you have questions. But also know that some enquiries may attract consultation fee – just tokens to help me help you better.

How Retail Cosmetics Shop Works

A retail cosmetics shop is the last line of the cosmetics business before the products ends up in the hands of the end users. There are different lines of action in cosmetics business, from manufacturers, importers, distributors, wholesalers, to retailers. The retail shops is the end-point for cosmetics products.

In a nutshell, a retail cosmetics shop buys products at a hugely discounted price from either the manufacturers, importers, distributors, or wholesalers and sell at retail prices to end users.

Apart from retailing cosmetics products, a retailer should have a better understanding of both the products and the needs of the consumers. That way you can prescribe the right cosmetics to help your customers solve their beauty problems.

Is Cosmetics Shop Profitable?

The first question you must find answer to when starting a retail cosmetics shop is how profitable can the business be? And also how you can make it profitable for yourself. It’s one thing to know if a business is profitable, which in most case is usually the situation. Like, every business is profitable, but a business may not be profitable for someone for some reasons.

So, finding how to make the business profitable for you, should be the right question that you must find answers to. That is one of the things I have provided you answers within this guide.

Cosmetics business is profitable generally. How profitable it can be for you depends largely on certain factors, your location, target market, product efficacy, and price point. The best way to understand the profit potential of retail cosmetics shop is the markup, which is between 30 percent to 300 percent. I will explain it well in my conclusion. Now, let’s finish with the steps first.

Be An Apprentice For Few Months

Make no mistakes, what you know about cosmetics business will be the only reason you will start off successfully or not. And it’s not this article that will teach you that. What you will get from here is the know-how, but it won’t be dealing with the current market realities of the business at the time you are setting up your retail cosmetics shop.

So, I recommend you become an apprentice to another retail cosmetics shop to learn more about the business, especially regarding the location you want to start the business. What you will learn as an apprentice will help you understand the business dynamics much better.

You may need to pay to become an apprentice for just a few months, like 3 to 6 months period. But know that the mentor may not want to teach you everything he or she knows about the business. Be smart to learn even when no one is teaching you. Also be aware that most of what you learn as an apprentice is based on what you saw or experienced. Take note of these two events as you learn.

Make A List Of Suppliers

While you are learning as an apprentice, one of the things you must endeavor to do is find where your boss is buying cosmetics products from. These contacts would help you when you want to start. It will also help you to learn how much your boss buys and how much he’s selling to make profit. It gives you an idea of the profitability of the business based on markup.

Your boss may not want to give you these contacts, but pay attention to details, listen in into phone calls when he is ordering or enquiring from suppliers. Ask others who are in the business to know where they buy from too. And visits some of the markets listed in this articles to meet with suppliers.

Write A Business Plan

Now that you have undergone apprentice for some months, you should have a grasp of how this business works and how you can make your cosmetics shop profitable. So, it’s time to write how you want to do your business differently.

Your business plan should address important aspects of your retail cosmetics shop. It should help you articulate the types of cosmetics you want to retail, who your target customers should be, where to locate your shop, how much you require to get started, what your retail prices should be like, how you intend to market your products, etcetera.

Pick Your Niche

If you have decided almost everything in your business plan, it’s time to take the plunge. Define your cosmetics shop niche. As a startup, don’t make business complicated for you. Pick a niche to start and add more as your grow, or as market demands.

For example, you can choose to start with a particular brand or with just creams and soaps, or with perfumes, or makeup kits, etcetera. Start with the one you know and understand the most. Once you are in the business you will learn more and be able to move to what sells the most for you.

Plan Your Setup Cost

Your setup cost is a product of your plan. This cost is personal to you. You must put it together. Nobody knows what you want to do more than yourself. But this is how I can help you know what your setup cost should be.

Start by inquiring on the cost of shops in your target location. That’s your first cost. Write it down as cost one.

Also, you should have made a list of cosmetics products, based on the products that are either selling more during your apprentice days or have better market potentials. In your list you should have both their retail prices and cost prices. Add carton orders to each product to get the total. And that’s your second important cost.

Other things you need to put into your cost consideration includes:

  • Interior decor cost
  • Power supply generator cost
  • Marketing and advertisements cost
  • Staff requirement cost

These things you can find out and at a cost prevalent at the time of starting your retail cosmetics shop.

Find A Shop

Once all the cost have been put together. You know what all that’s required would cost, it’s time to start implementing each of them. The first step here is finding a shop in the target location defined in your business plan.

Your shop will be where most of the sales take place. Retail cosmetics shop is a location based business. So, the best location must be your goal when looking for a shop. Here are a few tips to help you pick the right location for your retail domestics shop.

  • Know your target customers too well
  • Pick a location that’s easily accessible to them
  • Pick a shop that’s visible from the road

Buy Products In Bulk

For a retail shop, you will be buying stocks in bulk to sell at a good profit margin. That means you should know the contacts of either the importers or wholesale distributors. These are suppliers to buy your cosmetics products from.

However, if you know the distributors in your city that might be helpful to save you cost and time, try to connect with them. If you did the apprentice I advised you to do, this would have been sorted out while you were an apprentice. If you didn’t, then you have to do it the hard way.

Trade fair complex in Lagos is a major business hub for cosmetics importers and wholesale distributors. You can start your search from there. Other major markets for cosmetics are Onitsha main market and Cemetry road in Aba. Suppliers abound in these markets.

Most Profitable Cosmetics Products

No matter what products you stock, there are those that would make you profit and there will be those who would just seat on your shelf and gather dust. Pick your products wisely.

During your apprentice, make the list of the best top 10 or 20 selling cosmetics in your target market. They should be among the products in your list for startup. It’s not the wisest decision but a good place to start.

Another thing to consider when buying cosmetics products is the product and the retail margin. It’s okay to just stock every well known products, but it’s smarter to pick some unknown products that can deliver on their promise. New products have higher profit potentials than already known products.

Marketing And Advertising

Sometimes it’s difficult to try promoting a retail cosmetics shop, if you sell the same products with other competing shops. But you should not discount advertising from your business. I built my retail cosmetics shop on Facebook advertising.

My secret is simple, I have a new cosmetics products, and I was also the distributor in the city. I leverage on it. Although, it wasn’t the idea from the beginning. My target customers, which are other retail shops were not patronizing me because the product was new. I had no choice than to try to sell directly to the end users.

Advertising worked best for me. From no sells I moved to 3 customers per day, and then 5 per day, until I started seeing much customers per day.

Don’t discount marketing and advertising. Find a way to leverage it for your retail cosmetics shop.

Conclusion

If you subscribed to apprentice you would be well informed about the profitability of retail cosmetics shop. When I started cosmetics, my best idea was to become a distributor for a cosmetics company in my city. But when I got one, I realized while I was making N1,000 per carton of cosmetics I sold, the retail shops were making as much as N20,000 from the same carton.

Although, it takes me little time to sell a carton, but until those retail shops sell off the carton they won’t be coming back for more. So, I wasn’t in a better position than them.

Also, your shop location is a major key. If you make this mistake, the business will struggle until it will eventually shut down.

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Tips To Grow eCommerce Business In Africa

African eCommerce business entrepreneurs are waking up to niche stores. The growing number of niche stores ranges from shoes, bags, wristwatches, kitchenette, phones, accessories, etcetera. Niche eCommerce sites has not only taken over, they have cut to size big eCommerce marketplace brands like Jumia and Konga.

Although, among the African eCommerce markets, South Africa, Nigerian and Kenya stands out with growing patronage for goods online. But the entire African, with a population of over 1 billion presents a huge business proposition for investors.

According to an update from The Asian Banker website, African will move from $16.5 billion online purchases in 2017 to an expected $29 billion in 2022. The huge increase is as a result of the spread of niche eCommerce sites in sub-Sahara Africa.

Why African eCommerce Stores Are Not Doing Well

At the inception of eCommerce business in Africa, the general problems they all face was categorized into three. These problems hindered many new entrants from succeeding. Here are why:

  1. Lack of funding
  2. Lack of trust
  3. And logistics challenge

That was before this new trend in eCommerce – the niche stores. Now, funding couldn’t have been any problem. You can start eCommerce business on a shoestring budget, from design to products you list for sale. And DropShipping makes it even much easier. You don’t have to handle any logistics issue, while you can operate without employees, and be completely on autopilot.

However, the issue of trust is still something that needs to be dealt with, even by niche stores. Online trust and real life trust are not exactly the same. Niche stores can change the narrative on trust by building a better online reputation. The only challenge is that most of them are eCommerce enthusiasts without proper skills for the job.

Clever Ways to Boost eCommerce Sales

Still on what African eCommerce stores are not doing well. Let’s look at boosting sales. The primary business of every eCommerce store is to make sales.

Africa has over 1 billion population and yet must eCommerce businesses are not enjoying enough sales. I will list a couple of what needs to be done to improve sales in a massive way.

  • Using paid traffic
  • Using upsells
  • Improving trust
  • Advertising product benefits
  • Simplifying checkout process
  • And improving Email marketing

If there’s any better way to quickly generate sales for your eCommerce business that’s through paid traffic. It must also be done in a professional way to maximize every dollar ad spent. That’s important, especially at the early stages of your eCommerce business.

The rest on my list are to compliment your paid traffic effort to maximize sales. Even if you lack the skills to implement these on your own, the internet is flooded with skills for hire at very reasonable fees. You can get any skill set you require to grow your eCommerce business online.

Why You Need To Hire The Right Skill Set

Sometimes the burden of not knowing why you do what you do can lead to failure. Inasmuch as your eCommerce store is built for the purpose of selling product or service, you need to recognize what should be done to make those results faster and cost effectively.

Make no mistakes, without these things your eCommerce business will not be successful. Now I need you to pay attention to the right tactics to improve your eCommerce sales.

  • Number one: is to grow your brand. To achieve that you need to get the best logo designed for your store. All your branding must reflect the kind of image you want your target market to trust.

Number two: use email marketing effectively. If there’s one online business that is huge in email marketing that’s eCommerce stores. And because your store rely so much on email marketing, it must be done well to reflect that image you have built and constantly reach out to customers with personalized online experience to make them buy regularly.

Number three: drive more traffic with adverts on social media platforms. If there’s one place you can find the best targeted audience for your eCommerce business is on social media. Run most of your adverts on the platform. Advertising on social media platforms reduces your cost, by targeting precisely the right audience for your store.

Number four: try to understand your customers on a much deeper level. Understand that your customers are shopping on your store because you provided a solution to their problems. Get deeper understanding of the problems that brings customers to your store. Know why your customers are making the decision to buy from you.

Number five: serve your customers in the best possible way. Customer service is one way to let your customers know that you care about their problems and not just about their money. Before now, good customer service can only be provided by big eCommerce stores, because they could afford to hire the best customer service consultants. Now you too can hire a good customer service consultant on freelance at a much reduced cost for your small eCommerce store.

eCommerce Marketing Skills To Hire

Now that you know what are responsible for your eCommerce success, let’s align them with the kind of marketing skills you need if you plan to hire someone to do them. Moreover, there’s nothing to be ashamed of if you can’t do any of them yourself. Nobody can do everything required to market their eCommerce business.

As a blogger I can write, but I hire others who are specialists in their field to do most of my other works to make my blog grow. That’s the same with managing an eCommerce business. You can’t do it alone. You may not even know what’s lacking or reasons why your store is not doing better sales.

Well, I have made a list to show you the things that your store needs to grow in sales.

  • Content marketing
  • Data analysis
  • Design
  • Development
  • Advertising
  • Marketing automation
  • Email marketing
  • Search engine optimization

Content Marketing

To sell online your product content description must be well written to describe the problems and solutions that brought customers to your store to shop. That content that makes customers feel their problems are over, that your product is the answer to their need is the best and winning content. And there are those who are good at writing product content in the best ways that drives customers to buy without hesitation.

Data Analysis

Data analysts are becoming more relevant to online businesses than they had ever been. It’s now more important to mine and analyze customer data to help define marketing direction and appreciate the impact of existing marketing program. This has been the reason for the success of market personalization in eCommerce business that’s making Facebook and other social media platform help you to target just the right customers for your business.

Design

For eCommerce store, everything has to look it’s best design. Customers are going to assess the product quality by several factors, which includes the product image graphic, logo and website design. Everything to is visualized on your site tells a story to your customers. And it’s this story that would convince them to buy or skip to a competitors site. Pay close attention to who designs your graphics, product description page, and marketing materials.

Development

The internet is now a land of codes. One code error can take your store offline for days or weeks if you lack the expertise to fix code problems. The same way it can help simply how your store processes orders and delivers them faster. Having a coder is important to eCommerce business, just as a nurse is essential for someone with an ailment.

Advertising

Ecommerce advertising must be planned, created, purchased, executed, and measured. And it must be done in many channels, using many forms of media, including pay-per-click advertising on search engines and on social media sites, display advertising, native advertising, mobile advertising, video commercials, and more.

Your best route to faster sales is advertising. It should be well planned, tactically created to inspire customers to click the buy button. While the ad purchase must be approached to meet sales projection, executed regularly and measured to ensure each ad is producing the desired result. Using every media possible should be your goal.

Marketing Automation

Let me change the narrative a little. It’s stressful to keep repeating the same things every time. Sooner or later you will get tired and that would cause your sales to start dwindling. And you don’t have to do everything manually.

Take advantage of eCommerce automation processes, from order management, shipping, payments, to email marketing, social media advertising. You can automate any process in your eCommerce business to give you freedom to enjoy your success.

This will reduce your expenses while increasing your conversion rates. In some cases it can improve shoppers experience and boost average order value.

Email Marketing

In all the marketing approach for eCommerce stores, email is the most important tool for re-marketing. It’s one of the best ways to reach eCommerce customers. How healthy your eCommerce business is can be measured by the open rate of your email marketing.

However, to get the best out of your email marketing you must apply it with automation.

Search Engine Optimization

One question most eCommerce businesses in Africa are asking is, when I’m not advertising what happens to my business? The internet has a better answer to that. It’s called search engine optimization (SEO). Your eCommerce store must be search engine friendly.

Here are a list of SEO work for your eCommerce store:

  • Buy and install SEO tools
  • Find and remove duplicate content
  • Make navigation and UX design flawless
  • Use Google analytics and Google webmaster tools
  • Make your store design responsive
  • Ensure your store is constantly being indexed by search engines
  • Research and use the best keyword for your niche
  • Signup local search accounts to target shoppers nearby
  • Create only quality content for your pages
  • Use title tags better
  • Start building backlinks to your store

However, SEO work can be overwhelming for many reasons. You don’t have to understand everything about SEO. But understand that every aspect of SEO is important to eCommerce success. Then outsource these functions or hire a freelancer to do each job on a need to do basis.

Conclusion

My interest is to drive your eCommerce sales in a way you never thought possible. For you to even begin to dream that big, you must first change your approach. I didn’t just show you what to do. I showed you the best and perfect way to grow your eCommerce business in Africa.

Hire the skill set you need to upscale your store profit. Don’t think something’s are not necessary. If your eCommerce business is not wining everyday, it will soon fizzle out and lose all the customer patronage. My first eCommerce business failed because of some of these reasons I have shown you in this article.

And I’m not saying, start scouting for skills to hire. No, a thousand times no! There are already platforms that gathers the kind of skill sets you need to grow your eCommerce business. Your only job is to signup and start hiring the kind of skills you require, from as low as $5.

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