One of the major concerns for bloggers is search engine optimization. The advantage of organic traffic is enormous for any blogger to ignore. And that is also one of ‘holy grail’ for most online blogs.
The majority of blogs fighting over the top page for search traffic are those who have mastered the SEO strategy. But there is room to overtake a top-ranked blog on Google.
All you need is to explore the known strategies of on-page and off-page optimization. Although, this strategy is not alien to the experts. But on Google, anything can happen. Anyone can outsmart on the SEO platform.
What Bloggers Do For SEO Traffic:
Let’s start with the known to the unknown. There are necessary things bloggers do to attract online traffic. It’s generally known and used by all bloggers.
It’s categorized into two:
1. On-Page SEO
2. Off-Page SEO
It has been the strategy since Google began changing its algorithm. And it’s still the strategy to date. You can read more about On-Page search engine optimization Techniques – A Do-It-Yourself Guide.
Here are the suggestions to follow and optimize your blog search results.
1. Publish Relevant Content. Quality content is the accurate number one driver of your search engine rankings. And there is no substitute for great content. There will never be.
2. Update Your Content Regularly. You can’t beat fresh content with Google. It will always value new materials above old and obsolete information. A little twist to an existing story refreshes it with Google and can rank better than it ranked before.
3. Metadata: Google is still checking your blog post metadata. Keep it relevant to your keywords and post content. You are helping Google class your content and index it correctly.
4. Have a link-worthy site. This one is huge but mostly a challenge for new bloggers. But if you work on growing your blog, you will soon be a blog others want to link to – and especially Authority sites.
5. Use alt tags: optimizing even the images you used on your post will impact your traffic results. So, always tag your post pictures with your focus keyword.
What is Most Important to Google:
There are open secret search engine optimization details that are most important to Google. And it’s what forms most of its search ranking. Apart from building proper on-page optimization, the smart bloggers explore these Google secrets.
You need to know these things and use them as well. Checking your google analytical, you will see the indexes of your traffic report. Those indexes are essential to Google.
They are what Google is checking on your site. They should matter to you. Don’t just view them as a report. See them as what you are either doing right or doing wrong. Google is showing them to you so you can improve them.
1. Search Engine Optimization & Content Readability
2. Daily traffic and unique traffic
3. Bounce Rate management
4. Average Time spent on Blog Page
5. Countries that are driving much traffic to your site
6. The device that people are using to access you mostly
7. Social media traffic of your blog
8. Media endorsements or referencing
Search Engine Optimization & Content Readability:
You cannot ignore content that is both Search engine optimization compliant and also readable. I always test my posts with Flesch readability test. Flesch measures the readability of your content from 0% to 100% score.
That gives you an idea of how explicit your content can be before you post it on your blog. The method used is usually to assess the material for errors, arrangements, grammatical usage, writing style, vocabulary, phrases and structure.
The bottom line is that it checks to ensure that humans can read your content. I aim for 85 per cent and above. That makes me sure that my content is good enough.
You can use specific software and plugins to help you achieve this. Microsoft word has an inbuilt editor that can help. You can also subscribe to Grammarly for a more advanced editing tool.
WordPress also has its proofreading tool. It’s it’s also useful. But above all, I use my SEO Plugin to check the readability score of my content. Two main plugins are good for this – Yoast SEO and Squirrly Live Assistant. Both plugins work magic for content search engine optimization.
Daily Visitors and Unique traffic:
Google measures your blog authority by the number of visitors it gets daily. And if you check the analytics for your blog you would users visit and new users. It separates users from new users for a reason.
You may be getting a lot of traffic, but Google wants to know out of that traffic how many have visited before. Getting new visitors are good, but getting those new visitors to visit again is vital to SEO Ranking.
You must know that Google priority is not sending traffic to you. It’s looking for websites that people love to visit. And if the repeat visitors are not up to certain percentage it may signal something is not right.
Bounce Rate management:
It helps Google to measure Visitors behaviour on your blog. How long do they stay? What is making them wait? That’s the page they are visiting on your blog. It also tracks how they leave your blog.
Bounce rate is measuring those who never went further than just the home page. When they landed on your blog, what else did they do? Or did they just zoomed off again?
Google wants to know if your blog is useful and offering visitors value for their time. And if it doesn’t it rates your blog below those blogs that are keeping visitors.
Make your homepage resourceful. If you notice an increase in bounce rate, don’t overlook it. Investigate what could be causing it and fix it. Make your website hospitable. Plan home to optimize it for keeping your visitors much longer. And always keep it fresh by changing the information on your page.
Average Time spent on blog Page:
That another behaviour measurement for Google. How long Visitors spent on your blog is essential. You should find a way to keep them longer. You can add relevant videos and target only visitors that are likely to be interested in your blog content.
Offer more incentives, like free download and date bound specific offers. You can use date offer on your homepage to keep visitors coming back again.
Note that if you are targeting mobile users, they spend less time on sites than desktop and tablet users. But they quickly click on links and can return to your site more frequently than desktop user.
Countries that are driving traffic to your site:
Anything Google is tracking is essential. When it comes to nations, Google wants to know which country your information is more relevant. Also, countries where there is less competitive content for your blog.
That means there are few of such content available for that country. Google can push your content ahead of the ranks following its algorithm pattern.
But it means the countries that your traffic is coming from are where you are most needed.
If you want traffic from a particular country, you should target that country in your search engine Optimization.
Device Platforms Accessing Your Blog:
The device used in accessing your blog is also one of the things Google assess. It checks for device types like mobile, desktop or tablet. It also monitors the browser used to access the internet.
But most importantly, it’s the device that matters. Google wants to know the kind of users that are interested in your content.
However, you can see the most used device and optimize your blog for it. Like mobile searches are growing. You can see how much traffic is coming from mobile. Sometimes that can also be the reason for the high bounce rate.
If your blog is not optimized for mobile browsers, it can result in a higher bounce rate.
Social Media Traffic of Your Blog:
Your social media is now more important than ever. You should pay close attention to what you are doing on socials.
How many users you got following can affect your rank on search engine searches. And sharing is the most vital area Google is looking at. It’s not about the user base in particular, even though that is important.
Google is interested in how your social followers are interacting with your content. Since social media is for sharing content, Google is looking at how much of your content is being shared by others.
That in itself validates the contents. It gives Google the impression that your content is good enough to make that many people share it with their family and friends.
Media endorsements or referencing:
This one rarely gets mentioned in most SEO strategy. But it’s a vital piece of SEO trick. Google thinks that anything that is newsworthy is good enough for its users.
So, when you get mentioned in the news, Google takes that content seriously.
And you know that major news media won’t carry any content if it’s not worth sharing with their readers or viewership. Google is using their authority to measure the relevance to your content.
One of the strategies being advocated by experts is connecting with authority sites and creating newsworthy contents.
It’s another form of attracting backlinks. But, this time you are getting mentioned, quoted, maybe by a writer on a news media platform.
It might even be a republishing on one of your blog post. Just anything that validates your blog is important to Google and it ranks your blog in searrch results.
While Google will always update and make changes to its algorithm, some things will always stay true about Google ranking. And like many experts have revealed, the best content will always win with Google.
But the idea of a good content may be conflicting based on region and target audience. What may resonate with audience in one country may not resonate with audience from another country.
However, the best content will be the right content that represents the needs and issues related to your target audience. And if you know why people go on Google search, you will know that no matter how good your content can be, if it doesn’t provide a solution to the problems your target audience have, it will not rank better no matter how good your search engine optimization might be.
P.S: Let’s hear what you have to say about this post. And if you have a question, be free to ask me. I will be glad to reply quickly to your comment.