How to Plan Your Christmas Message for 2018

Do you know it’s essential to plan your Christmas message? You may not have thought about it before, but I think you should do this year. There are several reasons you should plan your Christmas message. The first one is because Christmas is the most crucial time of the year.

Although, many still think that sending Christmas message is not essential. Well, that depends on who you are, how you value your contacts and the purpose of your message. Remember, just because it’s Christmas doesn’t mean every Message must be about Christ. Of course, Christ should be part of your message but your purpose may be slightly different.

For example, if you a politician sending Christmas message might be to connect with your target voters. Even though your message may be about the birth of Christ the Messiah, your purpose will be to appeal to their conscience concerning your interest in the coming elections. And there is a different purpose depending on who is sending the Christmas message.

Understanding Christmas Message

I don’t want to assume that you don’t understand the reason for Christmas Message. But I will like to make a little emphasis on that to you. The best time of the year is the right time to get everyone’s attention with a simple Christmas message. And it doesn’t even matter if you are not a Christian. Well, if you are not, I strongly recommend this book for you: How to Find God. It will help you know how to write the best Christmas message this season.

Christmas is a season for the whole world. It’s not about Christians alone, even though most Christians think it’s for only them. Jesus didn’t come for Christians alone. He died for both Christians, Muslims, pagan, Hindu, etcetera. There is nobody in the world today that Jesus didn’t die for.

So, everyone has a stake at Christmas. It’s your season too, and you should be celebrating with a Christmas message to your loved one, friends and coworkers. Don’t let anyone deceive into thinking that your religion does not believe in Christmas. Take this time and have some fun and share it with a message of love.

Why You Should Plan A Christmas Message?

I don’t want to give such crab as Planning is essential. You already know that. And I don’t even want to tell you that some people will be reading or hearing your Christmas message. Of course, you should that by now.

However, I want to show you that your planned message would save more lives this Christmas. The current economic situation in the country has caused more damage to the people already. Hope has gone out of the window. Most people are living in abject poverty. Hunger is so much in the land. I can go on and on to narrate to you the lost cases of Nigerians right now.

And if you just push out any kind of message without taking a deep thought, you will be sending the wrong message even though it’s for Christmas. You need to be careful how your words sound so as not to make a false impression. Instead, chose words that would sort the pain, calm the nerves and whet the appetite. Don’t forget this words, whatever you say will be used against you in the courts of human conscience.

How Do You Write Christmas Message?

But how do you even begin to write this message? That would depend on who you are, the purpose of your message and the people you are sending it to. If I can suggest, use voice instead of text. There is voice call technology in use now called robocall that can send a prerecorded Christmas message directly to phone users.

The reason for voice is so that people don’t see it as a random message. They will assume it’s preplanned and that you really thought much about them. It’s simple human psychology. Also, by hearing your voice, it will communicate the spirit of your message more than text can do.

However, if you can’t afford the cost of calling many people even with robocall, still use the text message. But make these few changes in your communications. Use the words WE and YOU. Avoid using the personal noun I, myself, my family, my team, etcetera. Bond with the people in your message as much you can and feel like one of them.

Who to Send Christmas Messages to?

I don’t want to assume that you know who you want to send Christmas messages to this season. Even though you should know since you should also consider the purpose for which you are sending it. One thing your goal does is to help you define who to send the message this season.

Please note that you don’t have to send to everyone. In short, you can’t even communicate with everyone. There are over 7 billion people in the world. And Nigeria has over 198 million of them. Your circle or target should be the ones to get your message. And I don’t mean your social media circle alone. I’m looking at a wider circle, based on your purpose.

For example, your company may choose to send to all the customers that patronised you this year. Although, I will strongly advise against using social media as your primary Christmas message platform. You should know by now that the number of people who see your messages on social media has been cut down by the platform owners.

There is one thing you should do. Write down the groups of people you would like to send a Christmas message to this year. And behind each group, add your purpose for connecting with them. Estimate their number, what platform you want to use and evaluate the cost implication.

When Should You Send Christmas Messages?

I Don’t think this should have come up. But considering some findings, when sending your Christmas message it’s now essential when you post it. It can mar or make the purpose of your message. And you will love to connect with people when they are not distracted or busy to read your message.

Also, if you want to use text message service like bulk SMS, you should know that NCC regulation prohibits sending publicity messages like that between the hours of 9pm and 6am. The operators equally shut down their servers for bulk SMS within this period of the day. Any message sent won’t be delivered.

Moreover, your message is better sent when your target audience would be in a position to invest their time in reading it. Like when people are commuting to work. During such time their spirit is open and ready for opportunities. Also, during lunch hour is another right timing.

But if your platform is for calls, whether using robocall, your timing might be different than text messages. You need to call when they are in a position to answer the call. If they are committing, it might be noisy. And if they are having lunch, it might direct, and they won’t give their full attention to your call. The right time is during office hours when they are expecting customers to call them.

Action Points for Christmas Message

Here is a brief summary of the action you can take to send your Christmas messages. Take all the ideas I shared with you in this article and apply them following the points below. And whatever you do, say a Merry Christmas to someone this season.

1. Chose a date to send out your Christmas message
2. Define your purpose
3. Chose your platforms
4. Pick your audience
5. Write your words
6. Send your Christmas message
7. Respond to every reply with appreciation

Conclusion

Planning your Christmas message can be fun and exciting. Although if you are just sending to your family and friends, it may require proper planning. But if it’s for business or especially now that the election is around the corner, it’s essential to plan.

Also, sending messages to many numbers of people for business wishes or elections campaign is a job you should only give to professionals. There are several professionals companies to handle your Christmas messages. For an election campaign, I recommend Fastweb Internet Services. They are the best. But for individual messages, you can go with Gbestsms.

About Chinedu David

Chinedu David is a business consultant, marketer and strategist. My services include: conducting business feasibility study, packaging business plan, new and existing product market insertion, design, build and managing hotels and cooking Gas plants anywhere in Nigeria. You can reach me through any of these contacts: Call/Text/WhatsApp: 08139006120, 07087770518 or email: nedu@myblog.com.ng

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