Marketing

How to Sell Party Dresses to Celebrities

party dresses
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Do you like parties? Do you want to know how to start selling just party dresses? If you are thinking of joining the business of fast selling party dresses, I have written a simple guide to help you get started.

The party dress business is booming. And it’s more lucrative than the ‘aso-ebi’ movement. Party dress sellers can make over 100 per cent profit on each sale. The only limitation to how much you can make is not the demand but access to customers.

Definition: What is Party Dresses?

Wikipedia describes party dresses as a dress worn especially for a party. There are different types of the parties, such as a children’s party, cocktail party, garden party and costume party would tend to require different styles of dress.

One classic style of party dress for women in modern society is the little black dress. But Party Dresses comes in all shapes and colours.

Here are some favourite party dresses:

  • The long-sleeved mini.
  • The long dress.
  • The skater dress.
  • One-shouldered.
  • The little black dress.
  • Strapless.
  • The metallic number.

Party dresses

Opportunities for Party Dress

There is a growing demand for party dresses in Nigeria. And ladies are willing to pay good money for beautiful party dress designs. Not to forget that there is a huge demand for fashion products among women.

There are also other sources driving this demand for party dresses. Amongst them are:

Social media birthdays:

You can see the growing celebrations of birthdays on social media. And the array of photographs on party dresses.

Another one is movie premiers:

They are driving Nigerian women nuts with the dazzling displays of elegant and beautiful party dresses. Even when you miss out on the movies premiers at the cinemas, they are captured and shown on television every week.

And the last on my list is weddings:

Oh, you can’t afford to miss buying party dresses for weddings. Even when it’s ‘aso-ebi’, some find their way to create it into stunning beauty party dresses.

How to Sell Party Dresses

There are two ways you can tap into the opportunity for party dresses. If you are in the fashion business, it’s a lot easier and faster for you. Especially if you a designer yourself.

But if you are not in the fashion business, then you have some work to do to brush up to the tends in party dresses. You have to keep in touch with the fashion calendar in the country.

If you are able to sell what’s trending on time, you will cash in on the sales boom. Because some fashion trend doesn’t last long. If a better trend comes out, it takes over the trending, while the old one dies out eventually.

You will need to create a strong fan base. Fashion is a fan club. And you need to grow your fan base large enough to sell off your stock faster within a week.

Party dresses

Action Points On Party Dresses

If you are a fashion designer and make dresses, you can quickly tap into this opportunity now. However, the challenge of party dress business is that customers are always in a hurry to get one for the party they want to attend.

So, the demand is not really on the designer’s but on the sellers. You can start selling party dresses online and offline. In fact, I recommend you combine the two if possible. But you must see selling online as a priority for the success of the business.

Step One: Know What is Trending

The first thing you must have is the knowledge of fashion trends. You have to Up to date in the new trends. Your customers will also be asking for the latest party dresses. Don’t be the one that doesn’t know what’s in vogue.

And you will attract the right kind of customers if you are always showcasing the latest fashion trends on your Facebook, the Instagram pages and website.

Step Two: Sourcing Party Dresses

You have to learn some little profit secrets of the business. In this era of digital evolution, new fashion trend moves faster across the globe. The likes of Gucci, Calvin Klein and the rest fashion moguls are churning out new fashion trends every season.

You have to discover how to source the best dresses locally and internationally. There are Nigerians that imports trendy party dresses. You have to know them and patronise them. Also, connect with the best designer’s who can replicate new designs.

And finally, discover your own secret of sourcing from cheap dress sources. If everything you sell is expensive, you may not serve the low-end market which should help drive your brand acceptability online. Learn to mix things up for growth.

Step Three: Grow Your Instagram Base

One social media platform you must grab with two hands is Instagram. Pinterest is another one, but its current adoption in Nigeria is still very low. But use Instagram well. It’s also faster to grow fan base on Instagram with fashion products like party dresses.

However, you can either sell directly to them or redirect them to where they can buy it, pay for it and get it delivered.

Step Four: Sell on Marketplace

That’s why you need to sell on marketplaces like Jumia and Konga. Although you pay them a commission for every sale, it will take off the responsibility of payment collection, delivery and return process from you.

You can also be generating sales from the platform that is not directly from your efforts.

Step Five: Have a Website

You must also build your own website. Don’t run a long-term business on full reliance on platforms you don’t have any control over. Your site is under your control. You should build it alongside the social media pages and the marketplace.

I recommend using either a blog or e-store. My best option is to start a blog. It will help you achieve success faster, build a better fan base and sell more dresses.

There is so much to gain from having your own website. Don’t think because you don’t have an immediate need for it that you don’t need one. Even if it’s to help you collect emails of potential customers, you should create a website. For N150,000 you can create a stunning fashion blog or store online, inclusive of one-year unlimited web hosting. Email MyBlog for enquiries.

Conclusion

The target customer base for party dress is a highly responsive one. Ladies are fashion birds. And due to the nature of the relationship in Nigeria, most women do not lack the funds to patronise party dress sellers or look beautiful.

The process of starting your own party dress business can be different as well. You can start with as little as one dress. Just look for a beautiful party dress, if possible, worn by a notable celebrity. Find a great designer to make you a copy and post it on Instagram.

In 24 hours you will be counting your money from this little experiment. Even if you are not doing the celebrity fashion stunt, you can buy a stunning dress and do the same trick. It works all the time. What’s important is that the dress is beautiful enough to attract the right customers.

Recommendations

The best strategy for building a fashion business is to create a brand. Making a brand online is much faster and cost-effective. The two best ways to achieve that is by using a social media platform and a website.

Also, learn all you need to know about digital marketing and how to start a blog.

Chinedu David
Chinedu David is a business consultant, trainer, marketer and strategist. I founded Mystore, an eCommerce business in 2013. I have a vast experience in eCommerce, digital marketing and startup consulting. Having worked with SuccessDigest newspaper for over 10 years, as a telecom editor. You can contact me by phone, email or social media.You can also reach me via email: nedu@myblog.com.ng or Call/Text/WhatsApp: 07087770518
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