Do you want to be a good marketer? Marketing skills are the most sort after skills in today’s job economy. The market is becoming very competitive and companies needs the services of good marketers to push beyond the noise to get to the customers.
Why should you choose marketing as a career? Apart from the huge pressure for more sales and high targets by companies trying to meet shareholders expectations, marketing is what build companies.
And above all, marketing is an exciting industry. Although to be a successful marketer you need to be efficient, decisive and strategic. And to have excellent communication skills.
You can learn all that by taking marketing courses. Plus, you need to be able to relate to almost everyone around you.
Wikipedia described marketing as the study and management of exchange relationships. And that’s because marketing is used to attract customers, which is the primary components of business management.
Often what those involved in marketing do is to showcase a company in a positive light to customers or clients, revealing why they should trust a company and buy its products or services.
Anyone who can achieve this basic function, irrespective of their training is a marketer.
Who’s A Good Marketer?
So, now that we know who a marketer is, and by definition would mean that a large number of people can actually engage in the show of goodwill for companies, why do companies still need good marketers?
A good marketer is constantly asking questions, having a curious mind and is obsessed with market trends and consumer preferences. And companies require good marketers to grow their business against those of competing brands.
And below are qualities of a good marketer:
- Sales ability.
- Eternal learners.
- Relationship builders.
- Good observational skills
A marketer should not only be good at marketing, but also at selling.
Difference Between Marketing And Sales
Sometimes the argument about sales and marketing can be which one is better. It’s also interchangeably used sometimes. And most startups doesn’t differentiate between the two. Even though they both are related, they share different Department in most organizations.
Marketing is about making the product known, and that probably comes first before sales. While sales deals with even more important aspect because it deals with the bottom line, which is revenue.
Hugspot gave us the difference in a very precise meaning. Sales refers to all activities that lead to the selling of goods and services. But marketing is the process of getting people interested in the goods and services being sold.
And if you are so interesting in becoming a good marketer here are steps you should follow to improve on yourself.
Learn About Marketing
Now, a good marketer is learning about how to get customers interested in the goods and services being sold. Although the training can be academical, but most of what’s learned from marketing can be done by practice.
A good marketers learns to do the following more better than competing marketers.
- Are revenue-driven marketers.
- Know their customers and markets.
- Create remarkable customer experiences.
- Are great storytellers.
- Test everything and assume nothing.
- Never stop acquiring new marketing tricks.
- Use data to make decisions.
- Enjoy working with technology.
Study Successful Campaigns
Big companies have achieved successful campaigns in the past and present. Study these successful campaigns. They will help you understand what works and what didn’t work.
Here are some of the best advertising campaigns that made big companies successful in their marketing.
- Nike: Just Do It. Type of ad: Print, Television, Internet.
- Coke: Share a Coke. Type of ad: Print.
- Absolut Vodka: The Absolut Bottle.
- Anheuser-Busch: Whassup (1999)
- Miller Lite: Great Taste, Less Filling (1974)
- Always: #LikeaGirl (2015)
Observe Human Behavior On Social Media
Social media is influencing the behavioral changes in today’s consumers. A good marketer observes closely these changes in behavior to understand what is trending now and what will be in the future.
The impact of social media trend is fueling the growing trend of social media influencers marketing. These are Marketers who influences consumers buying behavior through social media influence.
To properly observe human behavior on social platforms requires understanding on what and how they are being influenced. Let’s look at some of the different types of social media influencers.
- Bloggers and Vloggers
- Social Media Sensations
- Reality TV Stars
- Thought leaders
- Mainstream celebrities
Offer Free Marketing Service
Find a business you can offer free marketing services. The benefits are more than what you could be offering free. A lot of small businesses would take up your offer quickly as it saves them cost of hiring a good marketer like yourself.
The idea is to use their advertising budget to learn on the job. You also gain in case study, which you can use to win paid marketing job.
Connect With Other Marketers
One of the best ways to become a good marketer is to be trained by one. Getting yourself a mentor will speed up your learning curve. And there are great marketers out there who will like to help.
Another benefit of connecting with other marketers is getting their opinions over your marketing plans. You can run things through them first before you implement.
A good marketer is a work in progress. As the marketplace keeps getting overcrowded, the need for good marketers are important for companies success. But the high demand means high pay for marketers that can win the market for their respective clients.
Focus on learning from the best marketers and companies with great examples you can copy.
Note that your job description as a marketer is the foundation that engineers sales for companies. A lot depends on you to deliver excellent marketing. And how you do your job better will differentiate you from other marketers.