Blogging

How to Optimise Your Blog for Free Web Traffic

Free web traffic
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The most significant challenge in starting a blog is getting visitors to your blog. It’s a nightmare for every blogger. First, you were optimistic about starting a blog. Next, you are feeling discouraged after a few months because nobody has even read your blog. Your masterpiece articles are not getting free web traffic.

If you already have a site or planning to start a blog, I want to share with you one of the biggest secrets of getting massive Google free web traffic to your blog. Every blogger should know it. Advertising your blog on Facebook, Twitter, Instagram or with Google Adwords is useful but not more profitable or sustainable.

You need a strategy that you can use every time you post a new blog to get thousands of people to read it. If your blog is a source of revenue for you, then you should read this with attention.

How Does Google Work And What You Should Do:

If you want Google free web traffic, you must understand how Google Works. You can’t get the best of Google if your site is working against what it wants. The reason some people don’t get traffic from Google search is that their website didn’t meet Google requirements.

Now, let’s start with what does Google want? It should always be your focus when writing content for your blog. Use it as your motto.

Free web traffic

Google wants to satisfy visitors to its site by sending them to the right information that meets their needs. Google is interested in user satisfaction. And how does it know that?

It monitors every site that it sending traffic. There are essential indicators for Google to track websites. Let’s look at a few from Google analytics.

  1. Audience Overview
  2. Behaviour Overview
  3. ECommerce Overview

These indicators help Google access your site for user satisfaction.

Audience Overview:

Google monitors how users come to your site. What they used to locate your blog. It also separates those who are visiting for the first time from those who are returning visitors. And it also monitors how many times each user visited.

Most importantly, it monitors countries and cities where they are browsing your site.

Behaviour Overview:

The behaviour of every user is important to Google. It wants to know how long each user stayed on your blog. It records the time. And also where they went to when they left your site.

How long users stay on your site is too important to Google. That’s one of the ways it measures satisfaction. And where they went from your site is equally important to how Google will rank your blog next time.

If they went to competitors sites, Google wants to know. Or did they use the return key to go back to Google search to click on another site? Everything a user does while on your blog is as important as buying a product from you or downloading or signing up for your newsletter.

E-commerce Overview:

If your site is selling stuff, it’s essential for Google to know that people are buying from you. It’s a way to rate higher customer satisfaction.

So, Google will use both the audience and behavioural Overview data to regulate ECommerce Overview. And it will record the revenue generated and how many transactions.

Why Google Sends Free Web Traffic To Your Blog:

If you are wondering why Google should send free web traffic to your blog, I have answers. I used to think like that too, especially when I know that Google also sells adverts.

So, why would it sell adverts and still give the same opportunity away for free? It’s like giving away free advert slots, right?

Well, Google is built primarily as a search engine. The advert is one of its revenue models. That means Google was made to send free web traffic to websites. Any website can get free web traffic, doing what Google wants.

Also, Google is not a content provider. It doesn’t own all the information you see on its search engine. Instead, it depends on others like your blog for information.

If you give Google information, it will return back to you with free web visitors. That’s how it works. It’s like an exchange relationship. Since Google is not paying for your information, it doesn’t charge you for the visitors it’s sending to your blog.

Back To What You Should Do?

You have already read what Google wants. It’s your turn now. What should you do? Google is built to give away free web traffic, and it’s not to your blog alone. Any site that gives Google what it wants gets free web traffic flowing into it.

You can get thousands and millions of free web traffic from Google every month if you do what it wants.

And do you know what does Google wants from you?

ANSWERS!

Google is always looking for answers to the queries people send to it. For Google to remain relevant, it has to keep updating with the latest and most useful information it can find.

Google needs you to give it the latest information about anything visitors are looking for online. That way, Google rewards you by sending free web traffic of all those visitors looking for that information to your blog.

Your blog is like a content provider for Google search engine. And if you master how to do this well, you will get a massive amount of shares of Google free web traffic for any information you put online.

Write Quality Blog Contents:

Sometimes people misunderstand the idea of quality blog content. What is quality to you may not be for Google? So, we are going to look at some of the things your blog contents should have to get Google top ranking.

If you noticed my style of writing here, I try as much as possible to be simple and easy to read. I apply the same principle always. Let’s look at a few options Google considers.

  1. Your Headline
  2. The Content URL
  3. The Introduction
  4. Your reference sources
  5. Your content readability score
  6. Keyword relevance
  7. The length of your article
  8. Competitors Content
  9. Online validation

Okay, that will be all for now. Let’s start with these ones. Remember, we are only dealing with your content here.

Your Headline:

It tells Google what your article is about and how it should be categorised. You should use it well beyond just telling Google about your blog content. Use it to arouse visitors interest. Your Headline should quickly address the problem that brought the visitor to your blog.

The headline for this article is: How To Optimize Your Blog For Free Web Traffic. If you are looking for FREE WEB TRAFFIC that would quickly arouse your interest. You will like to know how to optimise your blog for it.

The Content URL:

The URL is only useful to Google. Your visitors don’t care how your URL looks. If the information is what they want they don’t even look at the URL at all. But, your content URL is essential.

So, you should take it seriously. If possible let it be the same with your Headline. Or get your must relevant keyword subject into your URL. Like, FREE WEB TRAFFIC, in this case.

The Introduction:

Your introduction is essential to both Google and your visitors. For Google, it needs to know if your Headline is what your content is addressing. But for visitors, it helps them align their needs with your content solution.

Do they think there is something in your article for them? They should know from your introduction. If you don’t address it here, they might go away. And that would impact negatively on your Google ranking.

Your Reference Source:

Okay, let’s get this straight, you have to justify your facts. Google wants to know how your content is relevant. How you arrived at the conclusion that your thought is most helpful on the subject.

And if possible, show Google where and how you got your facts. It will also help your visitors to believe in you. They will know that you don’t just throw facts around, you have verifiable facts. Link back to the websites where you got your facts checked out.

Your Content Readability Score:

You don’t want to be seen as a bad writer. Your content has to be readable. I always check this before posting an article. The right score should be around 80 per cent. But from 70 per cent and above is equally okay.

If you use WordPress, it has its editing feature that helps you make corrections and adjust your writing. You can also use Grammarly. That’s what I use.

But to check my readability score, I use an SEO plugin Yoast. I will tell you more about Yoast in another article. However, the most critical readability score is for your visitors. Do they like reading from you? If they do Google will know and that’s what’s important.

Keyword Relevance:

The reason anyone is going to find your blog online is that it’s linked to a keyword search. What are the keywords related to your blog content?

Your keyword Relevance score should align with your blog content and headline. If your headline is address free web traffic, that should be your relevant keyword.

Your keyword helps you direct your content to the problem of a target audience. As this article is addressing free web traffic, I will assume that anyone who needs free web traffic will find it helpful.

So, my keyword Relevance is really about making my content answer the most relevant questions anyone looking for free web traffic should have. Or better still, show you how to get free web traffic.

And that way, Google will now use my article to respond to queries on free web traffic and send visitors to read my blog as an answer to their request.

The Length Of Your Article:

The Length may not matter to visitors, but it does for Google. In case you don’t know, Google is not a person. It’s artificial intelligence. It’s programmed to see things in a certain way.

For the length of your article, Google prefers it lengthy. According to Amazon Kindle, the minimum number of words it accepts for a book is 2,500 words. Google uses the same. An article on 2,500 can be considered as a book by Google.

Anyone would value a book more than an article. And most of the highly ranked blog contents on Google are between 1,800 to 3,000 words.

This article is more than 2,900 words. I didn’t deliberately write it to be too long. I wanted to give you as many details as possible to help you make the right decision about getting free web traffic from Google.

My article on How To Start A Blog in Nigeria is over 4,500 words. That’s almost like two books, going by Amazon standard.

Competitors Content:

If you want to rank of Google, you have to defeat your competitors to the top SERP (Search Engine Result Page). It’s a competitive position. It’s not handed down quickly.

When I told you that Google is looking for the latest information on every subject, I didn’t say they don’t already have on every issue. Google has tons of information on every topic you can think of in the world.

But it’s still looking for updated results. As the world evolves, Google expects there will be better ways of doing an actual thing or solving old problems.

So, to beat the competitors, Google wants you to give it something better than what they already have done.

Online Validation:

Google would lie to know what others think of your information. How many sites are linking back to it? What are readers saying about it? Did anyone mention it anywhere on the internet?

How many social shares did you get for it? Google wants to know who and how it’s shared. If your blog is mentioned on the CNN website of HuffingtonPost, Google likes to remember to give you due credit for it.

Making Sure Your Robot Txt File Works:

The robot txt file is vital to your quest for free web traffic. WordPress sites usually have it set automatically. That’s why Google loves sites built with WordPress. It makes it easy for Google to crawl and index all the web pages on WordPress.

But you can check this little file and be sure it’s correctly set. Without it, Google can’t crawl your blog. So, you won’t be on the search engine.

If you are on WordPress, it’s already done for you. But you may want to check to be sure. And if you are using any SEO plugin, you might want to check to be sure it has not altered your robot text file with its prebuilt file.

Your robot txt file should look like this:

User-agent: *

Disallow: /wp-admin/

Allow: */wp-admin/admin-ajax.php

Free web traffic

If it’s not, you should go to your server root and change your text file. Just copy this text above and paste it into your text file on your root server for your domain.

Setup Your Blog Sitemap:

Your sitemap is a vital part of how Google even know about what you have on your blog. Without a sitemap, Google may not be able to find information on your blog. That means you won’t be getting free web traffic too.

Free web traffic

It’s a map Google is using to locate information on your blog. But you are the one to set up the sitemap. I use Squirrly SEO Plugin to setup my sitemap.

And after you have set up the sitemap, you need to send it to Google. Once Google gets the map, it will use it to crawl all your blog contents and add them to Google catalogue. Now people will start seeing your blog on Google.

Here is what your sitemap looks like.

Free web traffic

You can also test your sitemap by adding /sitemap.xml to your URL. Like www.yourblog.com/sitemap.xml

The result should be something like this if you have a sitemap. And if your blog doesn’t have one, it will show you a 404 not found error code.

Free web traffic

Google Search Console:

Search console is Google free website for Helping you rank well on search engine. You should set up your search console.

If you already have Google analytics, then just add the Googled console to it.

To Signup For Google Analytics, you will need a Gmail account. You can create one for free if you don’t have. With your Gmail account, you can sign up for any Google service, like the Google analytics.

Your Google analytics account helps link Google to your blog. It’s pretty simple to set up. And there are helpful tips from Google and even SEO plugin like Squirrly to help you link your blog to Google analytics.

So, follow it.

How To Submit Your Blog Content To Google Search:

The fastest way to submit your blog content to the search engine is to do it yourself. Google is not Almighty. It doesn’t know that you have started a blog. It may never find your site in months.

So, it’s a wise thing to help Google find you by submitting your site to Google console. On the console home page you will find the red button that says:

Free web traffic

Once you click on it, zoom, you are on a page that lets you enter the URL of the website you want to add to Google search console. Submit the site after typing and you are done.

Submit Your Robot Txt File And Sitemap:

In the same Google console, go to the dashboard and select robot txt tester. You will see something like this.

If it’s empty, copy your robot text file and paste it there and click submit.

Also, for the sitemap, click on sitemaps. Click on the top button: ADD/TEST SITEMAP. Add sitemap.xml to your blog URL. And click submit. You can also click test to be sure it doesn’t return with an error before final submission.

Free web traffic

Now, wait for Google to do its job. In a few days, your entire blog will be crawled by Google, and all your pages and posts indexed.

By this, you have also made it possible for Google to continually crawl your site and re-index your pages and post.

But, I always want to go back and re-index MyBlog myself. It keeps me in control of what Google should see and when I want it to see it, which is as fast as possible.

Conclusion On Google Free Web Traffic:

If you have followed my recommendations, you will soon be getting tons of free web traffic from Google. It’s that simple.

If you don’t know, you will always think it’s a stringent process to rank on Google SERP. Although, SEO experts charge up to $1,500 monthly to do this on blogs. But you are reading all about it for free.

Although, having a robot txt file or sitemap setup doesn’t mean Google won’t index your blog. See it as giving Google access to your copyright. Your content is your copyright product. And Google needs to access it, but it requires your right.

Remember that sites are designed with security features. You are using these setups to open a door for Google to continuously crawl your blog and index your contents.

You cannot afford not to setup it up for your blog. It will make a whole lot of difference

Make sure you sign up for MyBlog update so that you will be among the first to know when I post a new blog.

Finally:

If you are having a problem getting web traffic to your website, drop a comment below, and I will see how I can help out.[/vc_column_text][/vc_column][/vc_row]

Chinedu David
Chinedu David is a business consultant, trainer, marketer and strategist. I founded Mystore, an eCommerce business in 2013. I have a vast experience in eCommerce, digital marketing and startup consulting. Having worked with SuccessDigest newspaper for over 10 years, as a telecom editor. You can contact me by phone, email or social media.You can also reach me via email: nedu@myblog.com.ng or Call/Text/WhatsApp: 07087770518
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