Category : Grow Your Business

Grow Your Business

21 Reasons Businesses Fail In Nigeria (3 Will Shock You)

Reasons Businesses Fail In Nigeria

Businesses don’t just fail. Some things are responsible for such failures. In Nigeria, I have reviewed some of the reasons businesses fail and what you can do to prevent your own business from failing this year.

Investopedia also listed 6 reasons new businesses fail in a report on its site. While those 6 are valid, this post explores many more reasons, which are also peculiar to Nigerian businesses – whether they are startups or existing businesses.

The idea of Reasons businesses fail is to create watch lists for entrepreneurs who are looking to grow their business can avoid. Most of what causes businesses to fail are in the businesses itself. They could be what should have been done or not to have been done.

This report would seek to explore these watch lists, explaining how they could impact negatively on your business, and what you could do to prevent those negative outcomes.

✅ Do Successful Business Fail?

Sometimes there’s erroneous belief that once a business is successful it can never fail again. Those perceptions are fallacy. One should think about Nokia phones and relive their experience. Nokia was leading the mobile phone industry, but all of a sudden it vanished and lost all of its market.

Successful businesses can fail. Business failure can happen at any time in the life of a business. Even when sales seems to be increasing, it may nor be so for your repeat sales volume.

If the business is failing to retain existing customers, it won’t be long before potential customers starts seeing the same problem.

It’s not only unsuccessful businesses that fail. A business can fail at any level. But it’s within your power to quickly identify those signs that’s pushing your business into failure.

✅ Understanding Business Growth

The idea of starting any business is so that it would grow. But sometimes, growth can be deceptive. It’s not all growing business that is growing to be successful. Some growth are just trends that would fade out with time.

Any business that’s not built on a long term human problem would eventually fail – unless it changes its direction towards something else along the line of business.

Growth can be exhausted. Some kind of growth can also be a sign of an end. That’s why some businesses fail even when they seem to be doing well at the time. You have to understand what kind of growth your business is experiencing. Because failure is often found in growing businesses.

If you are wondering what could cause business to fail, here’s a list of my pick below, and you can add yours in the comment section as well:

🔹️No Business Plan
🔹️No Marketing Plan
🔹️Not Understanding Your Real Business
🔹️No Adequate Experience
🔹️No Proper Funding
🔹️Low Customer Retention
🔹️Hiring the Wrong People
🔹️Wrong Choice of Location
🔹️Targeting the Wrong Customers
🔹️Using Social Media Wrongly
🔹️Not Understanding Your Best Marketing Channel
🔹️Not Managing Cashflow Properly
🔹️Too Much Overhead Cost
🔹️Not Having Appealing Brand Image
🔹️Poor Quality Products or Services
🔹️Over Pricing and Under Pricing
🔹️Bad Customer Reviews
🔹️Selling With Fraudulent Intent
🔹️No Customer Support
🔹️Bad Service Delivery
🔹️Using Wrong Data

✅ No Business Plan

A lot of Nigerian businesses overlook writing a business plan when starting their business. Maybe because they don’t seem to understand the most important reason for writing a business plan.

However, for those who had a business plan, it’s mostly outsourced to a consultant. That in itself is equally not good enough. While the purpose of business plan is to give direction to your business idea, it also conveys the spirit of the business.

If you must outsource it, let it just be the writing of it and not the concept and direction of your business.

Moreover, it’s a great business sin not to write a business plan when starting your business. It doesn’t matter how small the business is – every business needs a plan to give it the best direction possible.

Failure to do so means you have a business without direction – and starting out without proper direction is prone to failure. Not having a business plan is in itself a plan to fail.

✅ No Marketing Plan

The most important success factor of any business is marketing. Without marketing you don’t have a business. If you don’t plan your marketing you are not expecting any form of success in your business.

It’s either you are doing trial and error or you are just an ignorant startup. If you are hoping that customers would walk in to buy from you, then you have to position your business where customers can walk in and buy.

But if your marketing strategy is not to target walk in customers, which in itself is a marketing plan, you need to plan how you intend to market your business to potential customers.

✅ Not Understanding Your Real Business

One of the biggest mistakes for most startups is not understanding their real business. I want you to do a brain game. If you are sick, where do you go to? When you are hungry where do you go?

You must be able understand your business like this. If you don’t understand your real business you will be trying to sell to the wrong customers – and they won’t be interested in your offer.

Another scenario for a brain game is this – What’s the business of a hotel? A hotel primary business is to provide hospitality. If your hotel is not competing to provide customers with hospitality services, then that hotel doesn’t understand it’s real business.

If a startup or any business fails to understand what it’s real business is, it’s a business likely to fail.

✅ Not Defining Your Business Properly

If you understand what your real business is, you are now able to define it properly to your target customers. You will be able to use the right words to attract the right customers. You will see what your competitors may not be seeing in your industry. It will Position to think ahead, plan ahead and introduce futuristic products that beats any competition.

This is so important because every business has a niche. The clearer you can define what niche you are serving the easier for customers who needs you can identify your business in the midst of the crowdsourcing market.

But, if you can’t define your business, it’s left for each customer to try to guess what your business represents. And that could cost you more customers and might likely cause your business to fail.

✅ No Adequate Experience

Experience is the best teacher, but most startups lack this very vital ingredients that could make their business very successful.

If you study the Igbo traders in Nigeria, one thing that distinguished them from other tribes is their apprenticeship program. This program helps to groom successful entrepreneurs . The success of this apprenticeship program has been a case study in Harvard.

You need the right experience in any business you want to engage in. If the Igbo’s could employ apprenticeship in common buying and selling business, there’s no business that doesn’t require apprenticeship.

If you lack the right experience it’s might eventually cost you time, money and success. Even if you appear to be doing well, little challenge can cause the business to fail.

✅ No Proper Funding

Money answers all things. Getting the right funding for your business is key to avoiding one of the pitfalls of business failures. The amount of funding available to a business can be directly responsible for its success.

Most startups lack this all important funding. They are either starting on a shoestring budget or struggling with low Cashflow. If your business lacks funding, it’s like lacking oxygen.

Get proper funding or you could be risking your business failing. It shouldn’t be too much or too little funding – non of it is good for your business. What you need is the right funding to be successful.

✅ Low Customer Retention

Customer is the life blood of any business. Businesses exist for customers. Without customers you cannot have a business. So, you have to do everything possible, not only to win more customers but to retain existing customers.

If your customer retention level is low, your business is at the risk of failing. You have to watch how many customers you are retaining. It’s more important than how many customers you are wining.

You can say your customer retention level is good if your repeat sales is growing. If your customers don’t come back to patronize you, check what you are offering, and what your competitors are doing better than you.

✅ Hiring the Wrong People

Some people don’t deserve to work for you. It doesn’t matter whether they are family members or friends. Your business should have employee handbook that defines the roles, qualifications and character of the people you employ.

Three things that must define your employees are experience, intelligence and character. Note that educational qualification wasn’t part of the three. If the person is not experienced they make a lot of mistakes. If they are not intelligence they lack ability to make good judgments. Without character they chase away valuable customers and partnerships.

If you already have people working for you, revaluate them by these three factors. It may be time to fire and hire new workers.

Don’t allow your employees destroy your business. And if you have these three factors as your hiring watch word, it protects you from favoritism and wrong hiring.

✅ Wrong Choice of Location

Every business is based on location. Even an online business deals with location. If you ignore location choice in your business, you will be missing the target. Target-less marketing is easy road to failure.

Location helps you identify the right customers for your business and focus your marketing to eliminate waste and increase ROI per CAC (customer acquisition cost). If you have higher CAC its either increasing the cost of your product or service – or it’s decreasing the revenue of your business.

Don’t take location for granted. Businesses fail because they ignore the importance of location to their business. There are markets in Nigeria that are known for selling certain products. Those who sell or buy those kind of products go to those markets.

If you locate outside those markets, you will be missing out of very important customer based – especially if you sell in bulk.

✅ Targeting the Wrong Customers

Your product is not meant for everyone. To think that anyone would buy from you is an expensive error in marketing. It’s not everyone that needs your product. Your business should have a niche market.

If you try selling to everyone you will be wasting your marketing resources and getting little or no results. This mistake is what makes businesses fail. The wrong customers won’t patronize your business.

Identify who your customers are and focus mainly on them. That would help you save cost, and also reach out to mainly those who are more likely to buy from you. While saving you from those who may like your product but may never buy because they may never need them.

Your target customers are only those who have immediate problem your business is providing solution for – and who are also willing to pay for it

✅ Using Social Media Wrongly

You can use social media wrongly. That would cost you a lot too. The reason for social media is to engage with your customers, and not really for advertising. That’s not to mean you can’t advertise on social media. But you should advertise the right way too.

Learn to explore social media marketing the right way. The powerful nature of social media helps you warm yourself into the hearts of your customers. If you do it well. It’s stronger and more effective than even advertising.

Many startups fail to explore this advantage and it’s costing them so much. And if you use social media wrongly it has its adverse effects, which including helping to fuel customers rejection that causes your business failure.

✅ Not Understanding Your Best Marketing Channel

Advertising is important to the success of your business, but you have to understand the best channels for your business. There are different types of marketing strategy that works that you can apply.

If you understand what works best for your business it’s better and would be more cost effective. It can also effect your business wrongly if you are expending resources on the wrong marketing channel.

How to know the wrong marketing channel is if the result is not commiserate to the kind of cost you are expending on a marketing channel. You have to identify what channels are giving you the most result at a reasonable cost.

✅ Not Managing Cashflow Properly

Cashflow is an integral part of business success. You must handle your Cashflow well. A healthy Cashflow means your business is healthy. And it’s vice versa.

Cashflow can be negative or positive. For someone who doesn’t understand Cashflow – it means how money comes in and goes out of your business. A record of how much goes out of your business for what purpose, should be followed by how Much comes in.

If Cashflow is not managed properly your business is at a risk of failing. Most companies fail because the money is flowing out into things that doesn’t support the growth of the business. If that’s your business situation, it’s bound to fail at some point – sooner than later.

✅ Too Much Overhead Cost

This one is directly related to Cashflow. But the reason I’m singling it out is because some startups tends to ignore it, especially if the Cashflow is seemingly healthy. They assume every overhead is part of the cost of business operation.

Some overhead cost could be too much and needs to be reduced. Being able to identify those overheads costs and cutting them down can save your business from failing. But where they were not discovered, a business can continue until these costs destroys the business.

✅ Not Having Appealing Brand Image

Image is everything. The kind of impression you create about your business has a way of attracting the right customer base to it. If your brand image is appealing to the target customers, they will not only patronize you but also refer you to their network.

If the brand image is not appealing, it might only be attractive to the wrong customer base. Your brand image tells your business story in a way nothing else can. If the story it tells is bad the result will be bad for your business.

Also, an appealing brand may lose its appeal over time. You have to constantly reappraise your brand appeal and reposition to trends driving your market.

✅ Poor Quality Products or Services

A Japanese proverb says – good thinking, good product. If the thinking is right, it will necessarily produce good product, which will equally attract good customers. We can say, good thinking will produce good products that good customers would patronize.

In the same way, poor quality products is bad business. While some may get away with selling poor quality products for a while, the business eventually fails as more customers discovers the scam.

The real business growth lies is repeat sales. But where the product quality is poor, repeat sales is difficult.

✅ Over Pricing and Under Pricing

Sometimes it’s difficult for startups to properly price their products. A little overpriced or underpriced could hurt your business in ways you never imagined. Pricing product is an integral part of successful businesses.

However, the problem is not really about the over price or under price, but how you come up with the price. If you deliberately priced your products, then you are then prepared for customers reactions and inactions as well.

Not many businesses gets away with over priced products. It can only work if your product is high end and your target market is luxury goods customers. If you are dealing with mass market, over priced model will kill your business. Same way under priced model won’t help your revenue either.

✅ Bad Customer Reviews

Don’t do things that attracts bad customers review. A lot of buying decisions today are based on reviews. Like they would say, the Internet doesn’t forget. As online platforms provides avenues for documenting customers experience with your business, you should be careful what they are saying about your business.

I noticed that most businesses don’t take this seriously. You may not even know how much damage bad customer reviews are doing to your business. If you are offering any service that has online presence, always scan the net to know what customers might be saying about your business.

To erase bad reviews, try to create better reviews by creating better customer experience. Intentionally over pamper your customers and after a better service experience, ask them to write a review about their experience. If possible let be on the same platform you found bad reviews of your business.

However, don’t try manipulate customers to drop good reviews about your business. Rather, improve your service and let it speak for you.

✅ Selling With Fraudulent Intent

Don’t think people can’t read through your intentions. If you have a fraudulent mindset it will show in everything you do. It won’t be long before customers starts classifying you as dubious.

Words spreads faster than you can imagine. And before long people won’t like dealing with you. Businesses fail faster if the owner has a fraudulent mindset. If you are always thinking of ways to cut corners to make more profits, you have a fraudulent mindset.

There’s no way you can hide a fraudulent mindset for too long. It will always find a way to escape and find expression in what you do. And if you noticed that you have a fraudulent mindset, don’t try to deny it, rather create systems in your business that can help automate processes without your personal involvement or manipulations.

✅ No Customer Support

This one is a major problem with businesses in Nigeria. Support is never part of what they offer. Lack of customer support is a major reason most businesses never experienced repeat sales.

Customer support is not really about treating customers well but solving customers problems. They are two different things. If you solve problems customers will always return back to patronize you.

But if you don’t provide support, your customers will end up looking for solutions elsewhere and eventually find another business that provides same services as you. Each customer lost is additional revenue lost. More loses causes business failure.

✅ Bad Service Delivery

How your customers feel after transacting with your business can either be good, better, bad or worse. Choose your options wisely.

Most Nigerian startups fail for this singular reason. There services leave a bad taste for the customers. And most of them blame the economy and never get to know some of the reasons their business failed.

Although, part of the reason for bad or poor service delivery is hiring the wrong people. If you want to deliver better services, use the best in your industry. There’s a huge difference between an employee who works for the pay and one who works to be paid.

✅ Using Wrong Data

Businesses are built on authentic data. You need data to make realistic business projections and to perform effective marketing. Most startups are either not willing to pay for authentic data or ignorantly work with assumptions.

The easiest way for any business to fail is to work on wrong data. It will mess up your projections and mislead you in every way.

To avoid this, always hire the right consultants to do your work for you. Note that most of the information you find online are based on assumptions of the writer. Hiring a consultant that would conduct physical study when needed is a good investment. It will cost more but it’s ROI will far outweigh the cost.

✅ Conclusion

This list is to help you find what areas your business is lacking and how to correct them. I believe that anyone reading this article up to this point really wants to know how to stop the business from failing.

These are just symptoms. But it will help you diagnose the real problem in your business. Every symptom is a sign of a problem on the way. Dealing with the symptoms early would prevent the problem in the future.

You may also need a consultant to help you find better ways to protect your business from failing. Sometimes, you need someone else to take a look at how you do your business, to help you discover what you may have overlooked.

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Referral Marketing – How to Use Cost-Free Marketing to Easily Multiply Your Profits

Marketing is the key to success for every business. If you are not promoting your business, it might not make any progress. Sometimes you may even be doing enough marketing but getting little or no results at a high cost.

A lot of businesses are struggling to win customers. Some even have good products but not enough customers to patronize them. If you are a startup, you probably experiences challenges in attracting more customers to your business.

However, the real problem with marketing is not the failure of marketing – but wrong marketing; especially if you have limited marketing funds. Your best marketing should be the one that wins you more customers at the least possible cost – or no cost at all.

So, what you need is a marketing strategy that’s both cost effective and result oriented. Let’s even look at one model that has proven to be the best solution for cost-free marketing.

✅ Understanding Marketing for Beginners

Marketing for beginners can be complicated. They try to do so many different things that are either unproductive or causing them to struggle to sell. They end up wasting money and time. One of the key reasons many organizations are successful in marketing is because they can afford to hire the best marketers.

But for a small business, you probably can’t afford that. This lack on your part is what’s killing your business and not really the bad economy. The problem with the economy can mean low sales but not poor sales.

No matter how bad an economy is, people will always buy things. What changes is the strength of their purchasing power – or the more people that can afford your product or service frequently.

If your business is having poor sales you are about to get closed. It’s all a matter of time before you shut down. However, if it’s a problem of low sales, it’s a result of economic situation and you can sustain your business with low sales by cutting down on costs of transaction.

Low sales means you have the existing customer and the market to make more sales if the economic situations are alright. While poor sales shows you are doing everything wrong and haven’t gotten your marketing right. That’s to mean, you aren’t reaching the right customers for your business.

✅ Cost of Customer Acquisition

Another major problem with marketing is CAC. What’s your customer acquisition cost (CAC)? If you have been in retail business for a while you should be able to know how much it cost for you to win over a customer to your business. That’s if you have been using advertising.

CAC is the cost expended in the process of gaining new customers for your business. To get this calculation, divide your total marketing cost by the number of customers you have gained through marketing. The result is the cost of one customer in your business.

With this number in your head, how do you reduce CAC in your business? If cost of customer acquisition is high, it will increase the cost of your product, which may affect how many customers that can afford to patronize your business.

So, to gain more customers, your CAC must be the lowest possible. The less you can spend to win a customer the better.

✅ Why Marketing Is Challenging?

A lot of people are afraid of starting a business because they don’t know how to carry out effective marketing. And those who have businesses are constantly struggling over poor marketing results.

It’s either they are not doing it well, or the amount of capital they are investing in their marketing is not enough to create the kind of impact that would drive their marketing success.

Marketing requires huge funds, especially for startups. If well known brands still spend hundreds of millions in marketing annually, then a startup can’t survive without effective marketing.

You either market or die. But if you can’t afford to let your business die, I suggest you learn how to implement the best kind of marketing that works.

Here are key reasons why marketing is challenging:

🔹️If you are not a good marketer
🔹️If you don’t have the right marketing fund
🔹️If you don’t know the right marketing strategy for your business
🔹️If you don’t know the best platform to market your business

✅ What’s Referral Marketing?

Referral means reference – and it’s a method of recommending someone to another person or business. It’s another way of using networking. By referencing or recommending a business, or its products and services to others you are doing referral marketing.

However, people often do this for free, without any payments for their referral efforts. And people can do it even without anyone asking them. The news media has been doing Referral for businesses as they publish news relating to those business.

As a business there are several ways you can tap into referral marketing. To tap into Referral marketing you will need to define the following:

🔹️Who can refer my business?
🔹️How do I get them to refer my business?
🔹️Who are those in their network?
🔹️What’s the size of their network?
🔹️How much would it cost me per referral?

Starting a referral marketing could change the way you keep winning new customers to your business. It also changes the way you spend on advertising.

✅ How Referral Marketing Works

You haven’t understood Referral marketing until you understand how it really works. It actually takes several shades of marketing models. In Referral marketing you have network marketing, direct marketing, word of mouth marketing, content marketing, and viral marketing.

When you use referral marketing you are unleashing one of the most powerful marketing combination in one. It’s a marketing tool box that’s all encompassing. You cannot control how or what marketing mix your referrers might want to use in achieving their targets.

To refer customers, a referrer would require his network, engage with them directly or indirectly, share the message as content (audio, video, or images), and it goes from one person to another as the referrer reaches more people and those reached might also join the referral to refer others as well.

This kind of chain reaction is what makes referral marketing effective. You can have a thousand, hundreds of thousands, or even millions of self engaged marketers promoting and selling your business at no cost to you.

✅ Why Referral Marketing Works

The biggest advantage of Referral marketing is that you pay only when a customer successful patronized your business. That completely eliminates the need for marketing funds. And you can start Referral marketing anytime without delay.

Here are inexhaustible lists of reasons why Referral marketing always works:

🔹️You can hire the best marketers at no cost to you
🔹️No upfront marketing funds required
🔹️Anyone anywhere can join your marketing team
🔹️There’s no limit to how many marketers you can hire
🔹️Your customers are the ones paying the cost of marketing to them

In Referral marketing it’s a do it for me marketing. You don’t have to be a good marketer yourself. The real power of Referral marketing is multiplying your marketing efforts using large number of people to reach those around them. And each customer gets to pay for the marketing that helped them purchase your product.

✅ How to Use Referral Marketing

The good news about Referral marketing is that anyone can use it. It doesn’t matter how small, medium or large an organization is. The power of Referral can work for any size of business.

How to make referral work for you is the reason for this post. This post makes it possible for any business to master and use the art of referral marketing to its success.

To achieve this some vital aspects of Referral marketing system must be applied. A referral system requires a management software or website to help it coordinate the work of the referrers – to identify their marketing efforts and reward each marketer from the sales they have brought to your business.

That’s where most SMEs find it challenging to implore Referral marketing to grow their profits. What you need is explained here.

You will need a system that helps you:

🔹️Constantly Find and hire motivated marketers faster
🔹️Auto Manage their marketing efforts
🔹️Auto rewards their marketing efforts
🔹️Give new customers opportunity to become referral marketers
🔹️And repeat the process over time

If all of these processes are automated, any business can plug into such system and explore referral marketing at its best.

✅ Cost of Using Referral Marketing

If you properly analyze referral marketing, it actually cost nothing. Yes, I mean zero cost in marketing. The best way to understand Referral marketing cost is to review how referral marketing works.

No company in the world pays marketing cost. However, the difference when it comes to referral marketing is that you don’t even have to worry about marketing cost. If you are using other marketing models, you will need to make provision for marketing cost and recoup later from sales.

But Referral marketing doesn’t need marketing cost and won’t require to recoup marketing cost. You simply add your defined referral bonuses (or the marketing cost of the product and as customers order the products from your referral links they are paying both for the product and the cost of marketing it to them.

However, this cost is little because each customer pays just a fraction of the cost, depending on your marketing cost. So these are costs you have to factor in when planning your referral marketing model.

✅ Your Referral Marketing Plan

Even though Referral marketing is the most effective marketing there’s in the world, it’s been very difficult for small businesses, and even large businesses to implement effectively. That’s the reason many businesses, especially SMEs have ignored it over the years.

It requires a system to help you both in recruiting the referrers, managing and tracking their successful referral activities, paying out bonuses, and continuously implement this strategy over and over non stop.

This kind of plan requires a dedicated platform, built at a high cost, requiring continuous management, and payment system that is cost effective and reduces frequent support services. Or you can use a third party platform and pay transaction cost for using then platform.

✅ Conclusion

The biggest advantage of Referral marketing is being able to measure your results. You can accurately estimate how much markup to expend on marketing and what the outcomes would be.

You also enjoy the advantage of only paying for customers already won and not just customers reached. So, each customer gained through referral marketing completed the required expectations.

As a business, using referral marketing is one way of having never ending marketing plan. You never get to stop your marketing at anytime or for any reason. Marketing funds can never be a hindrance – because you are paying only when the referral efforts results to confirmed sales.

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5 Tips to Start Your Own Cassava Production Business

Cassava production is easy. You cannot talk about Cassava production without involving the farming aspect. It only involves you planting stems in the ground and would grow well even without making ridges.

My mom, one day, got several cassava stems and planted them in the garden space we had and some months later, we harvested more than I imagined we would.

Cassava would thrive anywhere in Nigeria as long as there is sunlight and adequate rain. Nigeria is the major producer of cassava in Africa.

But the bigger business in Cassava farming in the production. It’s as far as your imagine can go. I’m only going to start you off here with what’s possible now.

✅ Understanding Cassava farming

Cassava is one of the topmost consumed foods by Nigerians. Cassava production businesses not only makes food produce available but also products like animal feed, glucose, alcohol and fertilizer.

Cassava can be made into starch which can be used to make textiles and paper. It can replace wheat flour for bread and cakes, ethanol for biofuel, modified to fructose to sweeten drinks, and made into local foods: fufu, akpu, garri.

The cassava production business is something that can be done by anyone. Although, it can be part of cassava farming business but it’s more of a production part of cassava business.

✅ Is cassava farming and production profitable in Nigeria?

Cassava farming is profitable in Nigeria. Its compatibility with the soil and its demand in Nigeria has resulted in it being available in large amounts in Nigeria.

Nigeria is among the countries that produce the most cassava. Our soil agrees with it and we consume it as a staple food.

The high demand for cassava makes it a good commodity to sell. You can also export your products to other countries.

You can venture into producing these cassava into different raw materials and finished products

✅ Some Cassava Products

🔹️The leaves are vegetable chock full of nutrients like protein.
🔹️The roots, while still unpeeled, can be dried to make animal feed.
🔹️The stems can also be sold and the roots converted to various end products.

✅ How Much Cassava Farms Make

A tons of cassava can be sold for N25,000 – N35,000. It sometimes goes up to N50,000 at the beginning of the year. This rate is high due to the cost of farming and would be lesser if cassava processing machines are utilized more by farmers.

✅ Tips to Setup Cassava Production Business

How can you start a cassava farming business in Nigeria? The first step could be to choose with aspect of the Cassava value chain you would like to start from. The first chain is the Cassava farm.

✅ Get the Capital

Do a feasibility study to assess the merits and demerits of the business. Afterwards, formulate a feasibility plan for your business and get the capital needed.

The plan has to come first because it involves putting down your ideas about how you want your business to go, its size, how you plan to get the capital, the equipment you need and all information necessary about your business.

✅ Site of Farm

Cassava thrives in loamy soil and much less in sandy or clay soils. It can survive in a drought but requires sufficient rainfall to grow as it should.

The farmland should be situated close to the market. Not just any market but one where cassava is sold and in demand. If to be processed, it should near the plant

To increase the land’s productivity, some agricultural procedures can be done to prepare the land before the planting of the cassava stems.

● Manure: waste from animals and dead crops are a good source of manure. This would add nutrients to the soil, improving its productivity.

● Mulching: mulching involves covering the top of ridges with dead vegetation. These are called mulch. Examples of mulch are legumes’ foliage, husks of rice.

● Inter-cropping: intercropping with crops like legumes add to or increase the cultivation of the crops. Legumes add nitrogen to the soil, enriching it. Other intercrops that can be used are maize and rice.

● Choose the best cassava species: choose the best of the cassava species you can find for maximum production and harvest. The kind of cassava it is would affect its growth which is why getting the best is expedient. Aside from good growth, get one that has disease resistance, matures fast, is edible and can stay in the ground as it matures without getting spoiled.

How many acres do you need for a start?
One acre, one hectare, get a land your budget can sufficiently carry. You don’t even need to buy. It can be leased.

✅ Planting

You need to till the land first before planting anything. The stems should be planted afterwards with two-thirds of them in the ground.

Plant early in the planting season so that the cassava crops get as much water as they can from the rain.

Over 14 – 19 tons of cassava can be harvested in a hectare of land.
To conserve the land’s nutrients so that the cassava crops can get the most of them, weeding is mandatory.

✅ Harvest

As the crops mature, they can be harvested.
This is the first stage in the processing of cassava flour. Harvest can be done with manual labour or by harvesters.
Harvest takes place about 7 – 10 months after planting the cassava.

The top part of the cassava stem with leaves is cut leaving a shorter lower part in the ground. The lower part of the stem is then pulled out to bring the cassava roots or crops to the top of the soil and then the roots are separated from the stem.

The cassava stems are harvested too and kept in a shelter to protect them from rain and prevent rot. They can be sold or kept for the next planting season.

✅ Processing the Produce

The process of converting cassava into garri for example has 4 processes aside from harvesting: peeling, grating, sieving, frying.

In the peeling process, the skin of the cassava tubers is peeled with knives manually or with the use of peeling machines.

The grating process involves the grating, shredding of the tubers into much smaller pieces. It can also be done manually or with a grating machine.

The grated cassava is sieved to extract the cassava flour needed to make garri in the sieving process. A sieving machine or mesh can be used.

After the cassava flour has been collected, it is fried to dehydrate it. The frying machine is faster especially if the product is a lot and for commercial purposes.

Afterwards, cassava flour is packaged to be marketed and consumed.

✅ Marketing

The marketing of your cassava produce would be straightforward if your farm is situated in a location where cassava is in demand. You can decide to sell it as raw produce to processing industries or in the processed form to the market.

To reach other locations apart from yours, you will need to spread the word about your market online, on social media, flyers with your brand defined on them. You should also have a website with your brand’s name and logo.

✅ Startup Cost And Requirements

The cost of starting cassava farming in Nigeria can be about N100,000. It includes the necessary expenses: renting, leasing or buying land, land preparation, fertilizer, cassava stems, herbicides and weeding.

The startup cost can reduce with the size you choose to start with and the availability of necessary items.

You must have a budget included in your business plan which would comprise of all that you would be getting so that you would spend according to your budget and not overshoot or leave something out.

✅ Challenges of Cassava Production Business

The following are the challenges of cassava production business in Nigeria:

● Diseases include root rots, cassava mosaic disease, cassava anthracnose disease, cassava bud necrosis, cassava bacterial blight and mealybugs.
● Pests
● Poor quality of soil
● Market accessibility: the bulk of cassava may cause transportation to be more strenuous especially in areas with bad roads and a poor transport system. A bicycle for example would present the individual conveying them with a lot of stress.
● Overuse of fertilizers
● Livestock damage

Preventive measures can reduce the chances of these challenges. They include:

● Use of good cuttings for planting. Do not plant cuttings with obvious signs of disease.
● Crops vulnerable to nematodes must not be used as intercrops.
● Do not delay harvesting.
● Space the crops properly.
● Clean equipment for planting before use.
● Space the crops properly. They should be as separate from each other as they need to be.
● Waterlogged land that is closer to water or land that was previously infested is not a good land choice.

✅ Conclusion

Do you have questions unanswered by this article? Drop me a enquiries in the comment box below.

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How Do You Earn With Position Exchange?

If you are new in crypto, you may not fully know the huge potential of opportunities as presented by Position Exchange. But let me explain it briefly for you.

✅ What’s Position Exchange?

It’s simply a decentralized exchange. Which means you can trade any type of crypto on Position Exchange. You can see it as Binance of decentralized exchange. That means you don’t need to buy your cryptos from other exchanges like PancakeSwap anymore.

✅ What’s POSI Token?

POSI is a native token of Position Exchange ecosystem. You start your investment in Position Exchange by owing some POSI token. There’s no minimum of POSI you can own. Buy as much as you can afford.

✅ Brief Facts About POSI Token

🔹️It has only 100 million tokens in total
🔹️Less than 15% of it is currently in circulation (in September 5th, 2021)
🔹️The current price is around $7.4 (in September 5th, 2021)
🔹️It’s just 5 weeks old (in September 5th, 2021)

✅ How Do You Buy POSI?

POSI is available option buy on Position Exchange app. You can use the link provided here to buy POSI token with either your Traustwallet or Metamask wallet. You can also buy POSI on Lbank exchange and other exchanges that will soon be listing POSI.
POSI is also available from PancakeSwap. But the best place I recommend you buy POSI is on Position ex hanger app. Use link.

✅ Steps to Buy POSI Token On Position Exchange

🔹️Click on the POSI link to connect with your wallet, or copy and paste into your DApp browser
🔹️Select bsc Smart chain network
🔹️Connect your wallet address with the App
🔹️Click on the Menu icon
🔹️Select “Exchnage”
🔹️Enter the number of POSI you want to buy below
🔹️Above select the token you want to use in payment
🔹️Click on swap
🔹️Verify your order and confirm
🔹️Confirm to Make network payment

✅ How Do You Earn Money With POSI?

Position Exchange provides several products in its ecosystem that can earn you more POSI. Here are a few operational ones.

🔹️POSI Staking Pool
🔹️POSI LP Farm
🔹️POSI NFT Pool
🔹️POSI NFT Marketplace
🔹️POSI Derivatives Trading Protocol

Each of the products has daily earning power for your POSI. You can earn up to 1,000% APR from your POSI token depending on the pool you choose to invest your POSI.

Once you follow the process to stake your POSI in any of the pools available on the App you will start earning more POSI immediately. And you can harvest your earnings, sell it and send the money to your bank account.

✅ Steps to Earn More POSI

🔹️click on the menu icon
🔹️Select the pool you want to invest your POSI token
🔹️options to choose from (Pool, Farm, NFT and Trading)
🔹️For single Pool, select pool, approve POSI Staking, enter POSI to stake and stake it
🔹️For Farm, select Farm, approve POSI farm, create LP token pair (see how to create LP token), add your LP and start farming
🔹️For NFT Pool, buy your NFT, approve POSI NFT, select NFT and stake

✅ Conclusion

You can watch the following videos to help you understand some of the processes to invest your POSI in the pools.

🔹️Watch how to buy POSI
🔹️Watch how to stake POSI in single pool
🔹️Watch how to Farm POSI LP token

👇 POSI contract on BscScan:
0x5CA42204cDaa70d5c773946e69dE942b85CA6706
🔹 Name: Position Token
🔹 Symbol: POSI
🔹 Decimal: 18

🚀 To swap, stake or farm POSI copy Link below paste in your Trust Wallet DAPP to connect to Position Exchange

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Nigeria’s Best Selling Business Furnitures For 2022

You are reading this now because you are looking for business furnitures to buy. You are probably looking for the best deals at discounted wholesale prices. Or you just want to select from more varieties than what you have currently seen. Let me start by asking you some questions?

Do you know there are over 13.5 million shoppers of business furnitures in Nigeria, including you right now. But there are very few options that offers you great deals. It’s just the same old high retail cost, with middlemen furniture sellers and higher markups.

You might even be thinking, why do I need to read these when I could just go online and order any business furnitures of my choice. Sometimes we buy what’s available and not what’s suited for our needs, because we didn’t know there could be more than what we are being offered. Both in better price, quality and varieties.

So, you are not wasting any time reading this at all. Rather, you are saving money and making the best choice for the furnitures you need for your office, church, school, hotel, and event place.

What Do You Need Business Furnitures For?

If you are wondering if this Business Furnitures fits into your need and category, let me break it down for you with a list of markets categories that needs these furnitures. So check if anyone fits your category. We have them to fit the businesses listed as follows:

🔹️Banks
🔹️Homes
🔹️Government houses
🔹️Churches
🔹️Mosques
🔹️Schools,
🔹️Institutions
🔹️Training academies
🔹️Event centers
🔹️Embassies
🔹️Shopping malls

Even if you feel I omitted your category, just ask me why, I will find the best furniture category that addresses your needs as well.

Some of The Best Selling Furnitures

Let me show you some of the best selling business furnitures you can pick from. Each best selling products comes in different designs as well. Everything depends on what you want and want is still in stock when you are making enquiries.

Here are some of the best selling furnitures I recommend to you. However, if you decide to buy any of them, contact me for a friendly transaction. All orders are treated as Wholesale. But note that, single order transactions may not meet the minimum order requirement.

✅ Office Furnitures

🔹️Office workstation
🔹️Office tables (standard & executive)
🔹️Computer desk
🔹️Office chairs (regular & executive)
🔹️Visitors chairs
🔹️Premium chairs (executive & visitors)
🔹️Office settee
🔹️Airport chairs
🔹️Padded waiting chairs
🔹️Receptionist tables
🔹️File cabinet

✅ Homes & Hotel Furnitures

🔹️Living room sofas
🔹️TV stands
🔹️Centre tables
🔹️Dining tables (Royal, glass & regular)
🔹️Mini single couches
🔹️Garden furniture
🔹️Hanging chairs
🔹️Table tennis
🔹️Snooker boards
🔹️Beds & mattress
🔹️Student study area
🔹️Wardrobes
🔹️Dressing Mirror
🔹️Kitchen cabinets

✅ School Furnitures

🔹️Laboratory furnitures
🔹️Dormitory bed bunks
🔹️Drawing tables
🔹️Stainless banquet chairs
🔹️Training chairs & with writing pads
🔹️Standard white board
🔹️Advanced classroom chairs
🔹️Class room chairs (Different designs)
🔹️Library shelves
🔹️Auditorium chairs
🔹️Bookshelves (wooden & metal)
🔹️Cabinet & lockers

✅ Events & Outdoors

🔹️Banquet chairs
🔹️Chiavari chairs (Gold iron & clear resin)
🔹️Armless chair (stainless)
🔹️Party chairs & tables
🔹️Banquet tables (round & rectangular)
🔹️Royal event furnitures
🔹️Plastic folding chairs
🔹️Oxford dining chairs
🔹️Pool side chairs
🔹️Supermarket shelves
🔹️Camp chairs

Why Buy Business Furnitures This Way

In the traditional way, all you need to do is just search for the furnitures you want and buy it off the website, or get it through retailers at a handsomely high price. But here I’m offering you the best way to get those high budget furnitures at hugely discounted wholesale prices. Why pay more through middlemen and retailers when you can buy it at a low wholesale rate.

It can’t be any better than this. You get the best and varieties of any kind of business furnitures you want, and at a ridiculously lower wholesale prices. It’s a big deal you can’t afford not to take.

To get a Wholesale quote, picture catalogues – Call/Text/WhatsApp: 07087770518

Conclusion

The right things to look out for when buying business furnitures isn’t just the price. You should consider the quality and the varieties available for you to pick from. If you have a technical need like installation and setup, you would like a team that can also offer those services along side your purchase.

Finally, your business furnitures tell a lot about your brand. If you care for your brand image then who supplies your furnitures should matter to you. Interestingly, having the opportunity to buy directly from the company without middlemen and high retail markups is a huge saving advantage.

We provide you with a one-stop-shopping for all your business furnitures.

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Crypto Shitcoins – Practical Guide For Beginners

This newbie guide to Crypto Shitcoins is helpful for those who are new in Crypto. Please read and understand. You may not understand the entire crypto market in one article but you should know how to buy and sell crypto. That’s the first principle of crypto investment.

Every crypto token or shitcoin are not the same. Each coin or token is developed for a purpose. That’s why the developers release white paper to explain their crypto to buyers. Always look out for the lite paper and white paper before buying a coin or token.

Remember this, crypto investment is risky. The crypto market is volatile. Always Do Your Own Research (DYOR) before buying any crypto asset.

✅ What’s Crypto Investment

There are 3 types of those who are on the crypto market.

🔹️Crypto holder
🔹️Crypto trader
🔹️Crypto investor

These 3 group of people are easily identified in the crypto market. Crypto holders buy tokens and hold them till their prices appreciate and they sell for profit. While the crypto traders buys cryptos at their low price and sell immediately a certain price increase is achieved.

But crypto investors acquire crypto assets and explore those assets to earn regular returns. They earn passive income from their crypto holdings. Which group would you like to belong to? If you been in Crypto Lessons, you will notice I don’t teach crypto trading at all. I only focus on crypto investment and encourages crypto holding.

✅ Different Types of Crypto Assets

You need to know what type of crypto assets to invest in. Most newbie only know of Bitcoin, and any other one they have heard from friends and colleagues. You need to know the 3 different classes of cryptos, so you know which one you should be buying.

🔹️Bitcoin
🔹️Altcoins
🔹️Tokens or (Shitcoins)

You already know about Bitcoin or you have heard much about it. That’s the first successful crypto coin. Altcoins are other coins built after Bitcoin Success. Ethereum, ripples, Tron, etc fall within this category. While token or preferably shitcoins are tokenized cryptos built untop of existing blockchain. If you are going to excel in crypto investment as a newbie investor, you have to start from shitcoins. With little money you can buy different types of shitcoin assets, and at very large volumes.

✅Understanding Stable-coin

There are crypto coins called stable coins. These type of coins usually have the maximum prices pegged to the US Dollar. That means their price can appreciate above $1 USD. While people don’t usually buy them for price appreciation, they use them to stop loses or store their coin when they are not sure of the market movements.

Examples of popular stable coins are USDT, BUSD, USDC, etc. Also, you can invest in a stable coin when it’s being launched, like eUSD, USDR, USDDex, etc. at launch stable coin would sell their coins to investors at a lower price to gain holders and grow like every other coin. However, the volume of most USD pegged coins are usually smaller, making it possible for them to sell out their coins and grow their price to $1 USD.

✅ Crypto Tools You Should Know of

One thing you must master a lot is how to pick the coins you buy. You need some tools or apps. To help you do your own research (DYOR) you need to know the following tools and how to use them.

✅ TrustWallet App

You need to download TrustWallet app from Google Playstore. Most of what we do in Crypto Lessons are done on TrustWallet. This wallet is also easy to use for a newbie. It’s the number crypto wallet, so you won’t miss anything if you use only it.

✅ Create Social Media Accounts

You will need the following social media accounts:

🔹️Telegram
🔹️Twitter
🔹️Reddit
🔹️Discord

Note that these are not mandatory but it’s helpful in following your crypto developers for more update on the project. And also to participate in any future airdrop.

✅ How to Find Contract Address

Each crypto token has a contract address (CA). To buy a token or setup the crypto coin wallet address on TrustWallet you will need to find the contract address.

🔹️The tool to use is https://bscscan.com
🔹️You can also use https://poocoin.app

On this site you can search for any token or coin and it will display details of any coin built on the Binance Exchange Protocol (BEP) or compatible token type. However, with popcoin you will need to click on the INFO button and click the token contract. It will still lead you to bscscan. The reason for going to through poocoin is to be sure it’s the exact token you want, not a copycat or clone token of the one you want.

✅ How To Buy Your First Crypto Shitcoins

TrustWallet is like your ordinary wallet. It only helps you hold your shitcoins coins. But it gives you a window to link up with other apps using the web browser or DApps feature on TrustWallet to buy any shitcoin you want.

If you can’t find PancakeSwap when you open the browser just type in PancakeSwap.finance in the web browser to open PancakeSwap. Another way to do this is to copy the buyer link of the coin you want to buy, if you have one and paste it in the browser to open it.

Some links will connect you directly to PancakeSwap to buy the coin, others might just open the coin company website and ask you to click on buy option, usually when it’s in presale mode.

🔹️ Change Network Option

At the top right corner of your screen you have the network logo. By default it shows Ethereum logo. You need to click on this logo and change the network to Smart chain network.

🔹️ Enter the Amount of BNB

The amount of bnb you chose determines the quantity of the coin you will get, based on the current coin price. It’s always advisable to buy already existing coins during their DIP. That’s when the price falls, rather than when the price is bearish or increasing.

🔹️ Change Slippage to Approved Percentage

The slippage percentage is the amount of Token Gas fee required for the transaction to be successful. This rates are different for each coin. Though some coins share the same percentage. The percentage starts from 0.1% to as much as 25%. You need to find out what the slippage rate for the coin you are buying is and use it to set your slippage rate.

If you use a higher slippage rate than what’s approved for your coin you only lose some coin but the transaction will be successful. But if you try using a lower slippage it will indicate an error.

🔹️Click Swap

Once you have set all the buying parameters in order, click on the SWAP button to continue to the next page for confirmation.

🔹️ Verify Transaction And Confirm

Here you need to verify that the quantity of coin you are paying for and the quantity you might likely get is agreeable to you. Once you are in agreement with the figures display, you click CONFIRM button.

🔹️ Verify Payment Amount and Confirm

The payment page gives you opportunity to verify the amount you are being charged for the transaction and the amount of network transfer fee payable for it. If the total amount to be deducted from your bnb is agreeable to you, then you go ahead and click the CONFIRM button. This leads to the successful completion of the purchase. The coins will be deposited in your defied coin wallet address as you requested.

✅ How To Setup Coin Wallet Address

There are best ways to get a token wallet address setup on trustwallet. You can search if the token already exist by copying the contract address and paste it into the token search box. The other best way is to set it up yourself. Let’s use ripple as an example.

Setup wRipple wallet. Follow the guide below:

To start the claim you need to first setup this coin on your Trustwallet. Use these parameters to set it up.

🔹️ Change Network to Smart Chain
🔹️ Enter the Smart Contract: 0xbbc9fa4b395fee68465c2cd4a88cde267a34ed2a
🔹️ Use Name: wRipple
🔹️ Use Symbol: wXRP
🔹️ Enter Decimal: 18

✅ How To Claim Free Crypto Shitcoin On TrustWallet

🔹️Open your TRUST WALLET. Make sure you have some BNB smart chain coin to pay for the network fee. If you don’t know how to setup coins on Trustwallet please ask questions.
🔹️After setting up the coin, Go to DApps
🔹️Copy the link and paste into your DApp search bar
🔹️Click to Change the Ethereum logo and Select Binance Smart Chain Network
🔹️Click on claim if you are claiming the free wRipple coin
🔹️Or enter the amount you want to pay if you are buying
🔹️Click Approve and connect your wallet
🔹️After its approved click Buy – The amount of wRipple will automatically transfer to your wallet

✅ Conclusion

Starting out as a newbie in Crypto investment may look too technical but it’s really not so. You just need to get used to how things are done here. Most people may give up just by looking at what’s there to learn and do. But they forget that it’s so simple that all they need to do is to get used to it.

However, your best chance at getting smarter in the crypto world is by practicing everything you learn as a newbie Crypto investor. The more you practice what you learn the faster you learn, and the easier you can remember next time what you did before.

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Tips To Grow eCommerce Business In Africa

African eCommerce business entrepreneurs are waking up to niche stores. The growing number of niche stores ranges from shoes, bags, wristwatches, kitchenette, phones, accessories, etcetera. Niche eCommerce sites has not only taken over, they have cut to size big eCommerce marketplace brands like Jumia and Konga.

Although, among the African eCommerce markets, South Africa, Nigerian and Kenya stands out with growing patronage for goods online. But the entire African, with a population of over 1 billion presents a huge business proposition for investors.

According to an update from The Asian Banker website, African will move from $16.5 billion online purchases in 2017 to an expected $29 billion in 2022. The huge increase is as a result of the spread of niche eCommerce sites in sub-Sahara Africa.

Why African eCommerce Stores Are Not Doing Well

At the inception of eCommerce business in Africa, the general problems they all face was categorized into three. These problems hindered many new entrants from succeeding. Here are why:

  1. Lack of funding
  2. Lack of trust
  3. And logistics challenge

That was before this new trend in eCommerce – the niche stores. Now, funding couldn’t have been any problem. You can start eCommerce business on a shoestring budget, from design to products you list for sale. And DropShipping makes it even much easier. You don’t have to handle any logistics issue, while you can operate without employees, and be completely on autopilot.

However, the issue of trust is still something that needs to be dealt with, even by niche stores. Online trust and real life trust are not exactly the same. Niche stores can change the narrative on trust by building a better online reputation. The only challenge is that most of them are eCommerce enthusiasts without proper skills for the job.

Clever Ways to Boost eCommerce Sales

Still on what African eCommerce stores are not doing well. Let’s look at boosting sales. The primary business of every eCommerce store is to make sales.

Africa has over 1 billion population and yet must eCommerce businesses are not enjoying enough sales. I will list a couple of what needs to be done to improve sales in a massive way.

  • Using paid traffic
  • Using upsells
  • Improving trust
  • Advertising product benefits
  • Simplifying checkout process
  • And improving Email marketing

If there’s any better way to quickly generate sales for your eCommerce business that’s through paid traffic. It must also be done in a professional way to maximize every dollar ad spent. That’s important, especially at the early stages of your eCommerce business.

The rest on my list are to compliment your paid traffic effort to maximize sales. Even if you lack the skills to implement these on your own, the internet is flooded with skills for hire at very reasonable fees. You can get any skill set you require to grow your eCommerce business online.

Why You Need To Hire The Right Skill Set

Sometimes the burden of not knowing why you do what you do can lead to failure. Inasmuch as your eCommerce store is built for the purpose of selling product or service, you need to recognize what should be done to make those results faster and cost effectively.

Make no mistakes, without these things your eCommerce business will not be successful. Now I need you to pay attention to the right tactics to improve your eCommerce sales.

  • Number one: is to grow your brand. To achieve that you need to get the best logo designed for your store. All your branding must reflect the kind of image you want your target market to trust.

Number two: use email marketing effectively. If there’s one online business that is huge in email marketing that’s eCommerce stores. And because your store rely so much on email marketing, it must be done well to reflect that image you have built and constantly reach out to customers with personalized online experience to make them buy regularly.

Number three: drive more traffic with adverts on social media platforms. If there’s one place you can find the best targeted audience for your eCommerce business is on social media. Run most of your adverts on the platform. Advertising on social media platforms reduces your cost, by targeting precisely the right audience for your store.

Number four: try to understand your customers on a much deeper level. Understand that your customers are shopping on your store because you provided a solution to their problems. Get deeper understanding of the problems that brings customers to your store. Know why your customers are making the decision to buy from you.

Number five: serve your customers in the best possible way. Customer service is one way to let your customers know that you care about their problems and not just about their money. Before now, good customer service can only be provided by big eCommerce stores, because they could afford to hire the best customer service consultants. Now you too can hire a good customer service consultant on freelance at a much reduced cost for your small eCommerce store.

eCommerce Marketing Skills To Hire

Now that you know what are responsible for your eCommerce success, let’s align them with the kind of marketing skills you need if you plan to hire someone to do them. Moreover, there’s nothing to be ashamed of if you can’t do any of them yourself. Nobody can do everything required to market their eCommerce business.

As a blogger I can write, but I hire others who are specialists in their field to do most of my other works to make my blog grow. That’s the same with managing an eCommerce business. You can’t do it alone. You may not even know what’s lacking or reasons why your store is not doing better sales.

Well, I have made a list to show you the things that your store needs to grow in sales.

  • Content marketing
  • Data analysis
  • Design
  • Development
  • Advertising
  • Marketing automation
  • Email marketing
  • Search engine optimization

Content Marketing

To sell online your product content description must be well written to describe the problems and solutions that brought customers to your store to shop. That content that makes customers feel their problems are over, that your product is the answer to their need is the best and winning content. And there are those who are good at writing product content in the best ways that drives customers to buy without hesitation.

Data Analysis

Data analysts are becoming more relevant to online businesses than they had ever been. It’s now more important to mine and analyze customer data to help define marketing direction and appreciate the impact of existing marketing program. This has been the reason for the success of market personalization in eCommerce business that’s making Facebook and other social media platform help you to target just the right customers for your business.

Design

For eCommerce store, everything has to look it’s best design. Customers are going to assess the product quality by several factors, which includes the product image graphic, logo and website design. Everything to is visualized on your site tells a story to your customers. And it’s this story that would convince them to buy or skip to a competitors site. Pay close attention to who designs your graphics, product description page, and marketing materials.

Development

The internet is now a land of codes. One code error can take your store offline for days or weeks if you lack the expertise to fix code problems. The same way it can help simply how your store processes orders and delivers them faster. Having a coder is important to eCommerce business, just as a nurse is essential for someone with an ailment.

Advertising

Ecommerce advertising must be planned, created, purchased, executed, and measured. And it must be done in many channels, using many forms of media, including pay-per-click advertising on search engines and on social media sites, display advertising, native advertising, mobile advertising, video commercials, and more.

Your best route to faster sales is advertising. It should be well planned, tactically created to inspire customers to click the buy button. While the ad purchase must be approached to meet sales projection, executed regularly and measured to ensure each ad is producing the desired result. Using every media possible should be your goal.

Marketing Automation

Let me change the narrative a little. It’s stressful to keep repeating the same things every time. Sooner or later you will get tired and that would cause your sales to start dwindling. And you don’t have to do everything manually.

Take advantage of eCommerce automation processes, from order management, shipping, payments, to email marketing, social media advertising. You can automate any process in your eCommerce business to give you freedom to enjoy your success.

This will reduce your expenses while increasing your conversion rates. In some cases it can improve shoppers experience and boost average order value.

Email Marketing

In all the marketing approach for eCommerce stores, email is the most important tool for re-marketing. It’s one of the best ways to reach eCommerce customers. How healthy your eCommerce business is can be measured by the open rate of your email marketing.

However, to get the best out of your email marketing you must apply it with automation.

Search Engine Optimization

One question most eCommerce businesses in Africa are asking is, when I’m not advertising what happens to my business? The internet has a better answer to that. It’s called search engine optimization (SEO). Your eCommerce store must be search engine friendly.

Here are a list of SEO work for your eCommerce store:

  • Buy and install SEO tools
  • Find and remove duplicate content
  • Make navigation and UX design flawless
  • Use Google analytics and Google webmaster tools
  • Make your store design responsive
  • Ensure your store is constantly being indexed by search engines
  • Research and use the best keyword for your niche
  • Signup local search accounts to target shoppers nearby
  • Create only quality content for your pages
  • Use title tags better
  • Start building backlinks to your store

However, SEO work can be overwhelming for many reasons. You don’t have to understand everything about SEO. But understand that every aspect of SEO is important to eCommerce success. Then outsource these functions or hire a freelancer to do each job on a need to do basis.

Conclusion

My interest is to drive your eCommerce sales in a way you never thought possible. For you to even begin to dream that big, you must first change your approach. I didn’t just show you what to do. I showed you the best and perfect way to grow your eCommerce business in Africa.

Hire the skill set you need to upscale your store profit. Don’t think something’s are not necessary. If your eCommerce business is not wining everyday, it will soon fizzle out and lose all the customer patronage. My first eCommerce business failed because of some of these reasons I have shown you in this article.

And I’m not saying, start scouting for skills to hire. No, a thousand times no! There are already platforms that gathers the kind of skill sets you need to grow your eCommerce business. Your only job is to signup and start hiring the kind of skills you require, from as low as $5.

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5 Expert Reasons You Need Your Own Website

If you don’t own a website yet, this might be the best article you will ever read before getting one. There maybe hindrances stopping you from building your own website. I will help you touch base with some of them. Then, clear the air on why those reasons are too costly for you to keep paying.

A website is many things to a business online. In today’s world, you don’t have a business until you have your own website. It may sound strange, and you might even quote several businesses you know that doesn’t have their own website.

But do you know the huge benefits of having to own a website? Maybe you don’t, but I want to give you just a few to help guide you correctly.

How Website Works For Business

In today’s world, we practically live in two worlds concurrently. One is the physical world, while the other is the virtual world. This virtual world is the closet the natural man have gotten to the real application of the spirit world in the physical realm.

Your website is your virtual business in a physical world. It gives you unprecedented accessibility than the physical presence of your business. That’s why it’s too important to overlook or ignore.

Moreover, it works mostly without human interference. That means your business can be on 24 hours a day even while you sleep. So much gets done all day long, even without your physical attention.

Your website is your business in a virtual world that is larger and more accessible than your business in the physical realm. And if the virtual world is much bigger, why can’t pay attention to it more than the physical world?

Why You Need Your Own Website

A website is one of the biggest investment decisions for any startup. If you don’t plan for your own website, your business is not planning its growth future properly. Some have substituted having a website with social media pages. That’s a big risk.

In case you don’t know, many startups crashed when Facebook changed its algorithm. Businesses that earlier depended on Facebook, building large followers found the customers stripped from them and where told to reach those same customers on their pages by paying for adverts. The same thing happened with Instagram and the rests.

You may get started and build a sustainable online presence on social media but you don’t stake the future growth of the business on it. And there are reasons for that. You don’t have control over your presence on any social media platform. Whatever control you seem to have can be taken away without prior notice.

#1: Professionalism

Websites make businesses look trusted and big enough to do what they say they can do. It makes small business look competitive enough against well established brands. It’s your first step to getting the right customers who may not trust you if they had come to your physical office, to trust to do business with you.

Your company or business website makes you look professional and credible. It gives every business the opportunity to appear in their best form regardless of their financial status.

With your own website you can compete professionally with Fortune 500 companies and land yourself mega businesses.

#2: Easily Found On Search Results Online

The second important reason to own a website is even more important than the first one. It’s to increase the chances of appearing at the top of Google search result. Online visibility is the biggest investment any business can make today. And getting your website to appear in Google search results puts your business before many potential customers.

Yes, to show up in google search results is a big deal that should motivate you to get your own website today. You need to get more online visibility to attract potential customers.

But you will need to understand and follow search engine optimization techniques to prepare and position your website for Google search ranking. You can learn about SEO techniques from the articles on SEO. Starting from, SEO for Beginners.

#3: Your Competitors Have Websites

If there is one more reason to have your own website, it’s because your competitions have websites. If all your competitors probably have websites that gives them an edge over you. That’s not fair for competition. If you are wondering, what percentage of your competitors have their own website, you will be shocked to find out exactly how many of them.

But knowing that about 81 percent of the customers perform online search before making purchases that should let you know that your competitors won’t ignore this huge advantage either. As a startup, having your own website would give you an edge in the competition.

If you don’t have a website you will be losing out so much, and impatient customers may look elsewhere. Don’t forget that one of the reasons customers give for patronage is CONVENIENCE.

#4: Your Business Is Open 24 Hours

How much longer do you want your business open to customers? A physical location can’t give you that no matter how much you really want it. But your own website will never put up the closed for business sign. That means you are open for business round the clock.

Having a business website or eCommerce store means that you sell your products any time not just restricted to 9 to 5 working hours. If you are targeting a global audience that’s even more attractive. When your physical offices are closed in the country where you operate, your website is handling orders and requests from countries that are opened for business.

#5: Influence Public Perception

What customers think of you is based on what they know about you. Your website should be the most reliable information centre your customers should know. It provides social proof and controls what customers should know, think and share about your business.

You business website can influence customers perception by creating your own message, mission and personality in front of your target audience. You can also influence any negative publicity about your business in the press by feeding your customers with your own position on every issue affecting your company.

It’s how the public perceive your business would determine how much of their patronage they would bring to you.

Conclusion

Sometimes the reason you don’t have a website may not be because you don’t know the huge benefits. It may even be because you really don’t think that your business needs its own website. If you already have a thriving social media page, it’s easier to believe that it’s the same thing as your own website.

Other major reasons you don’t have your own website includes not understanding how to get a website. You think it’s expensive, beyond your finances to get your own website. But there are cheaper ways to get a website. You can also find cheaper website developers on Fiverr.

Please tell me why you don’t have a website yet. Maybe I can help advise you on smarter ways to get your own website designed for you cheaper. Drop me a comment in the comment box below.

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How To Manufacture Your Own Brand Products

Do you want to manufacture your own brand products? Manufacturing business may seem like a cost consuming project, but it’s not any more. I want to show you the simple to create and manufacture your own brand products now,

Before now, many entrepreneurs think manufacturing their own brand product is difficult. Well, from my observation and experience, it’s much more simpler than you think. I have done it several times and still do. It has been the success crest of many importers in Alaba market and International trade fair market.

So I have not only proved that it’s possible but that it’s also simple. I’m also going to show how you too can do it, in a precise and straight to the point writeup for even a newbie to quickly read through and begin to apply the steps successfully.

My name is Chinedu David and I’m a your brand product manufacturing consultant. Follow me as I show you all that I know about manufacturing your own brand products in a step by step guide.

Before You Start Manufacturing

Let me enlighten you on what’s happening in Manufacturing Business in Nigeria. There are different classes in product business as operated in Nigeria. The classes are Manufacturing, importation, logistics, distribution, marketing and sales.

You are either going to be involved in one of them or you can choose to climb the ladder till you get to the topmost, which is manufacturing. Most importers have moved into manufacturing because of its many benefits.

As a manufacturer you have the advantage of the monopoly of your brand. You gain a share of customers who love and buy your brand. You can control and determine, how, where, when and who gets involved in your product. Most importantly, you can make more money Manufacturing your own brand product.

However, what has dominated the manufacturing industry today is not factories but brands. There are more brands than manufacturing companies in existence. If you think what I’m going to show you is how to plan, buy and setup your own manufacturing equipments, you missed the point.

How Manufacturing Your Own Brand Works

These days, manufacturers no longer build factories. They only create and build brands, while they outsource the manufacturing of their products to big and established factories somewhere around the world; preferably in China.

You can also outsource to other manufacturers here in Nigeria. As long as the have the expertise to produce your product in the best quality you desire. You can use any manufacturer anywhere that’s cost effective and convenient for you.

The main work you have to do when Manufacturing your one brand product is creating the product you want and building the brand in the market. If you get the product right, with the brand perfect, then Manufacturing is just as simple as tap water.

Step One: Choose The Right Product

The main problem with picking a product to manufacture is picking the right product. This may seem the hardest thing to do, but this is the most important decision in manufacturing your own brand product. It shouldn’t be something you struggle alone to pick.

Your product would make or mar your manufacturing dream. That’s why it’s the most important step on how you manufacture your own brand product. Hiring a consultant to help you at this stage may be the right decision to make. If you get this right, you will have it easy pushing the product into the market.

The best products are not necessarily the product nobody else is manufacturing. In fact, it’s safer to manufacture a better version of what is already selling in the market than trying to introduce a new product that nobody knew before. Unless the new product is solving a major need that most people have and are willing to pay to solve it.

Also, your choice of product should be based on the solution it provides in relation to the vast number of people that it’s solving their problems. Its also better if the products would be in demand for a longer time. That way your success will not be cut short.

And if you are choosing products that are already being sold in the market, I will advise that you work on making your products better or finding out the solutions that the current product is not offering but are needed by the consumers and add them in your own product.

You can find many products available in the market to start Manufacturing your own brand. The key here is not really about the product but about your own brand. Look for a product with huge potential and produce it with your brand. Period!

Step Two: Create Your Brand

The brand is equally important when Manufacturing your own product. Remember, the key part of this manufacturing business is having your own brand. So, the brand part has to be done well. Branding is more than just having a a name and logo. It should have the right customer appeal that translate to sales.

It’s not that easy anymore to just pick a brand and starting building your product on it. There are a lot of factors that comes into play when picking a brand name. While you can choose any name you want, you have to consider if it’s available to register as a business name, domain name, for trademark, and if the social handles are not taken yet.

Until all that is sure, you cannot say you have a successful brand. That’s why it’s advisable to hire a consultant for the job. Although, it’s not a cheap option because you have to pay consultancy fees, but it’s better if you want to build a big brand.

Let’s look at steps you need to take to create a brand:

  • Choose a brand name
  • Design a brand logo
  • Buy a domain name
  • Create social media handles
  • Design your brand website

Choose A Brand Name:

But the first step in creating your own brand is picking the brand name. A name is key to branding. Choosing the right name with the right brand image doesn’t just come so easily. It’s involves lot of brainstorming and checking to verify its available to use.

In today’s world, it can take years to come by. However, the fastest way is to create a name that’s not existing. If you are looking for brand names like Google, Amazon, eBay, Apple, you may never find one.

After you have found the right brand name, register that brand for trademark. Don’t forget this part. If your brand is  ot registered, you may lose that brand to another person. And if someone else infringe on that brand you can sue them and get compensated.

Buy A Domain Name:

Another way to finding a brand name is finding the domain name first. This could be the fastest way to find your own brand name. A brand is as good as its domain name. But good domain names are not easy to come by these days.

Your best bet is to buy it from domain resell sites like SEDO. These domain reseller sites are marketplaces where those who have domain names for sale can offer them to those who want to buy them. So, you can browse the huge directories of these sites and pick what domain name you want.

Design A Brand Logo:

The brand logo is as important as the brand itself. Your brand image is the brands identity that defines how the brand is perceived by the customers. You have to do a great design to represent the brand well in the minds of the customers.

Hire a top designer for this job if you want the best design. Who does your design would determine the result you get. The bottom, get the right desire for your target customers.

Create Social Media Handles:

This shouldn’t have been a part of the plan. But in today’s business, not having social media handles may be a major disadvantage for your brand. Your brand has to be better represented on all the major social medias that your target customers use.

Design Your Brand Website:

Your website is where all the important things concerning your brand live forever. Your website is the life blood of your brand online. Anybody can clone your brand, but your website is one place your customers should find you undiluted.

It’s easier to design beautiful and functional website in today’s world. One thing you must focus on is to design a website that’s interactive and usable by your customers. If possible, include eCommerce capabilities to help your customers buy your product directly from your site.

Step Three: Find A Manufacturing Partner

After you have done all the needful for your brand identity, the next step would be to find a partner who can manufacture your products in the best quality and price. Don’t take this steps for granted. Some major brands before you are doing the same thing. Brands like Apple, LG, Binatone, Samsung, etcetera, all are using contract manufacturers.

They do not have a factory of their own. They all use manufacturing partners. You should follow the same step, especially if you are a newbie in manufacturing. But the process of choosing one may not be easy at all.

Sometimes you may need to work with a manufacturing partner to produce your first sample before you can conclude on starting the full production with them. And if you are interested in visiting their factories as well to be sure of what they are promising you, then you can visit before you kickstart the full production.

You can find manufacturers online on alibaba.com. You can also hire a consultant to help you get good manufacturers and create your first sample. This will save you from poor quality products. If your product is poor quality from beginning it may not win the customers patronage.

Create Your First Sample Product:

If possible, create your first and second samples. If you are going to hire a consultant, which I advise you do, the quality of your product is determined from the sample work done. And don’t mistake the name sample, it’s costlier to produce sample if you go about it the best way.

Let me explain briefly how this works and the impact on your brand product manufacturing. A sample helps you see how the final product works and what customers can expect from your brand.

However, after the first sample is done, it’s not the final product. You will need to hire an expert to analyze the parts used and recommend specific quality parts if required to ensure that your product meets quality standards.

Note that China is home for any kind of quality and if you don’t decide the quality you want, they will give you any cheap quality they can find to make more profit and that will harm your brand badly.

So, an expert will analyze the parts used and recommend quality or better parts and the manufacturer will now quote a new price based on the new recommendation. Then you will produce the second sample based on the quality parts recommended. The two is then tested to prove any difference in quality, functionality and what have you, in relation to the kind of product being manufactured.

Step Four: Start Your Production

Once the prototype or samples are certified ok, the next step will be to begin first batch of production. I always recommend that you do not produce more than five thousand units.

For some products I recommend just one thousand or even less. This is the job of a consultant to help you make this decision based on the type of product you are manufacturing. You should know that if you make a mistake of over producing it can harm your business and tie down your capital as well.

And being a new product it’s always wise to go with a small order at first. If you noticed I used the word start your production. That is because I know that it may take some time to produce and as a business you shouldn’t be doing nothing while your manufacturing partners are producing your first batch of products.

So, we will be discussing what you should be doing during this time in the next step.

Step Five: Start Your Marketing

Notice that I didn’t use the word advertising for a reason. Marketing and advertising are not exactly the same. While marketing has to do directly with markets, advertising deals primary with mediums of promoting your products.

So this time, I want you to focus on the markets that is how I want you to start your marketing. I will recommend you hire a marketing consultant for this job. For your brand products to gain instant acceptability and growth it needs grassroot guerrilla marketing strategy and not media hype.

You can decide how many states distributors you want at first or you can choose to cover the whole country. It’s entirely dependent on your marketing budget. Your marketing consultant would give you the cost when you are ready.

But the reason for this kind of marketing is to help make your products available everywhere and build a proper network of distributors and retailers in every city. You can even start getting orders before your products arrives into the country. That’s what I call success.

Step Six: Start Your Advertising

Now I can recommend that you give your online marketing a boast as well. That will increase your online presence and start bringing in sales. Remember you have distributors and retailers nationwide already or in the cities you marketed to. Now, it’s your job to promote your products and direct your customers to your retailers location nationwide.

This kind of advertising has two impact, it will make your retailers who have not stocked your products to quickly rush to the distributor to buy stock. Also the same for the distributors, once they keep getting order request from retailers they will quickly place more order.

You know distributors order is big. So each time customers go asking for your products you will get a big order from the distributors. And once they have ordered they have to sell them.

The other thing is that customers will already be able to get the product in their city and save themselves the cost of online shipping if they have to only get your products online. And if you marry the two very well, your. Haines will grow very fast in such a short time than you can imagine.

Conclusion

Finally, this is supposed to be just about manufacturing your own brand product but I have also covered marketing strategy. If you want to progress and take advantage of what I have shared with you here or even ask questions use the comment box below or email me directly.

 

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How to Reduce LPG Setup Cost In 2022

Every year, as activities begins to wind up, most people begin to make plans for the coming year. And as most people also lost their livelihood due to the pandemic, there’s limited funds available for startups of any business. As you plan to invest in cooking gas plant in this new year, I want to show you how to reduce LPG setup cost.
It’s okay to start early making plans for the new year. The pandemic may seem like a bad omen, but it also exposed things in the LPG plant business. As investors tries to save cost of setup, new revelations of doing things are also emerging.

One of it is how to reduce LPG setup cost. This will change the way you see LPG cost analysis in the coming year. Generally, LPG investment cost went down as against what it cost prior to this point.

What LPG Setup Cost Was Reduced?

There are three main cost factor in setting up LPG plant in Nigeria. Let me list the three in no particular order:

  1. Land or Location
  2. DPR licensing
  3. LPG plant equipments

These three are the real cost factor in LPG plant setup. You can see how they affect the business and their different roles as well. Let me take each one briefly to help you recap it better.

 

Land Or Location:

This one is what determines the profitability of the LPG plant. You can’t trade this one for anything else. The best location will always win in this business. That’s why you should invest in the best location.

That starts with buying land in a choice location. However, whether you buy in a choice location or not, it’s recommended that you conduct a location assessment. This report gives you clear insight on the viability of the location for LPG plant setup. A proper location assessment would cost between N200,000 to N300,000 depending on the part of the country you reside.

 

DPR Licensing:

This one is just the referee of the business. Without them you cant even start the business. So, you shouldn’t try to outsmart the referee for any reason. Get all the necessary approvals, and follow proper procedures as recommended by DPR.

If possible, hire a consultant to handle your DPR licensing process. Depending on your location, a consultant can take between N300,000 to N800,000 to help you process your DPR licensing.

 

LPG Plant Equipments:

Now, the last one on the list is even what makes your business work. It’s the soul of your business. Without this you don’t have a gas plant. You may have all the best idea on how to setup LPG plant but if you don’t get to the point where you build the gas plant, you don’t have any business.

Who builds your equipment and the cost implication is one factor you can control. And there are many options to this regard. You can choose to buy used or brand new equipments, Chinese equipments, or European equipment for your setup. Whatever you finally decide to choose is good. You only need to weigh its pros and cons.

The best LPG equipment is not just the cheaper one but the equipment with a longer lifespan. Remember, it’s going to be used on a daily basis. There would be normal worn and tear. The longer it takes for major tear and worn to show up the more cost it saves you.

 

How To Reduce LPG Setup Cost

So, it’s important how you handle the costs associated with the setup. Although, you may not be able to determine the kind of cost you get when buying a land for the gas plant location. This one maybe beyond your control. If you happen to save cost during the process, good. But don’t expect anything out of the ordinary.

The two known areas where cost is possible now is both DPR licensing and plant equipment purchase. Of course, DPR license was reduced from as much as N3.5 million cost implication to now around N2 million by DPR. That was government own way of deepening the increase in the number of gas plants in the country.

When it comes to LPG equipment, nothing actually changed in price. Yes, it wasn’t like price suddenly dropped. If there’s anything strange about Nigerians commerce is increase in dollar exchange. And that further increased the cost of LPG equipments. So, what really changed?

Since cost of LPG setup increased due to the exchange rate, most investors are looking at directly importing LPG plant equipment themselves, instead of buying from local dealers. This will reduce LPG setup cost by almost 50 percent.

 

Importing LPG Plant Equipment

Some people may become apprehensive when the issue of importation comes up. They start thinking of dollar exchange, shipping fee, duty fees, clearing fee and wharf rat (if you know what that means). But all that shouldn’t bother you at all. The idea of importing your gas plant equipment is to reduce LPG setup cost.

However, if you follow my guide you will have a successful import transaction. So, let’s get started. Your gas consultant should also be able to help you with reputable LPG equipment vendors to import from.

The first thing to consider when importing your LPG plant equipment is the supplier. In this case, we are referring to foreign manufacturers. You can find them in either China, Turkey, Germany and some other European countries. I strongly recommend that you buy from either China or Turkey. Most of them advertise online on social media as well.

 

China Versus Turkey LPG Equipment

I think the difference between these two are not that much, but I will try to refer to those things that really matter in this business. If you are importing your LPG equipment from China, price maybe cheaper than what you get from Turkey. So, if the cost is of major interest, then China is your target for a supplier.

Turkey is also cheap considering the cost here in Nigeria. And there is no much price difference between China and Turkey prices. It’s just some fraction of change. So, it might not make much difference cost wise if you buy directly from either China or Turkey.

However, when it comes to warranty, China doesn’t give any. You must know that what you paid is at owners risk. But with Turkey LPG equipment you get up to 20 years warranty on the tank itself, 2 to 3 years on the dispensers and 2 years on the pumps. You should discuss all these issues with your supplier when ordering. It’s always better to involve your gas consultant when doing this negotiations.

Shipping, Clearing And Transportation

Once you have ordered the LPG plant equipment from either China or Turkey as I advised, your next line of action would be to ship it to Nigerian and transport it to your plant location. You should put the cost implication in your advisement.

Once you have ordered the LPG plant equipment from either China or Turkey as I advised, your next line of action would be to ship it to Nigerian and transport it to your plant location. You should put the cost implication in your advisement.

Let start by looking at shipping cost in this regard. There’s no fix shipping cost, since size and weight is under consideration when shipping LPG equipments. But one thing is certain, the cost won’t be so cheap but it won’t be too high to cost more than it would cost if you had bought the equipment from local vendors.

Remember that those local dealers also shipped it from overseas. They paid shipping and added the cost in their equipment sold to you. So, whether you bought locally or imported it yourself, you are still paying for the shipping.

Another cost input is clearing fee and transportation to your plant location. Yes, after you paid import duty you still need to move the equipment to site where it will be finally installed. Duty is charged by custom and a haulage company would be needed to transport it in a big truck to your location.

 

Installation, Maintenance And Training

Now, who installs your equipment is critical. Remember I advised you earlier to hire a consultant during the discussion with the equipment supplier. A consultant may charge you N50,000 to N200,000 to be involved in this kind of negotiation. The consultant would ensure all the components and installation gadgets are included in the shipment.

Another way to go about this is to hire a consultant who has technical installation know-how. That way you hire the consultant both as an expert and the equipment installer. Because the challenge of importing LPG equipment is the installation. Don’t trust most of the so called ‘engineers’.

Different LPG equipments comes with different design specifications. An engineer need to understand the particular installation guide to do an efficient job installing it. Remember, this is gaseous product and should be handled with the strictest care.

Also, the maintenance is another thing. Outsource it to the right consultant or company. You need prompt response when there’s any maintenance issue. That also includes training your initial workers during takeoff.

 

Conclusion

Starting a cooking gas plant is cost demanding. That’s because you have to deal with land owners and at the same time equipment vendors. These are what drives up LPG setup cost. If you can acquire a less expensive land in a viable location and reduce the cost of LPG equipment, your startup cost will be minimal.

Moreover, you should engage the services of a cooking gas consultant when executing your LPG plant project. In the multitude of counsellors there’s safety. But the most important safety here is the installation process, which your experienced consultant would help you achieve successfully if you carry him along with your LPG equipment importation.

 

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