Business Management

How to Become A Successful Diaper Distributor

Diaper Distributor

Do you want to become a diaper distributor in your state or city where you live? There is huge potential in diaper business that is making distributors so much money selling diaper exclusively in a state or city.

Yes, I mean it, diaper distributorship is an exclusive franchise. If you are a diaper distributor you get to be the only one or just a few of you to share a more larger market.

Imagine if 100,000 diaper bags of a particular brand is sold in your city monthly and you happen to be the diaper distributor selling it? That statement may seem enticing but it’s the reality for most of the existing distributors, not just for diapers only. Have you wondered who’s the distributor for Indomie noodles in your state?


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You don’t have to be the owner or manufacturer of any fast selling products to become a millionaire from the product. All you have to do is become a distributor.

And I can bet you, there are many people looking for such opportunities but haven’t even found it, or don’t have what it takes. I’m going to show you how you can become a diaper distributor if you want one, or any other product as well.

If are considering going into diaper business, I have just all the information on this blog to help you on this journey, like this one too. Here’s another one I recommend you read as well: How Diaper Business Works In Nigeria.This post is a must read if you want to venture into this business. And there are other articles as well.

Understanding Diaper Distribution

One thing about diaper distribution is that is follows a kind of franchise model that gives the distributors some kind of monopoly in the city they are licensed by the diaper brand to represent them.

This kind of diaper distribution model is like network marketing. The distributor gets to have some sub-distributors (up to 2 or 3 of them), where they are allowed, and as many as the number of retailers that are interested.

So, the diaper distributor buys directly from the diaper brand its representing, at a discounted price, and the sub-distributors and retailers buy either directly from the distributor or in the case of the sub-distributor, buying from the diaper brand owner directly.

Whatever form or shape yours might take, works pretty the same way. Although the idea is built on some form of exclusivity.

Who’s A Diaper Distributor

I’m not trying to define a distributor for you. You probably know that already, and no amount of English language can rephrase it better than how you already understand it in the Nigerian context. But what I want to explain to you is what you need to have if you want to become a diaper distributor.

A diaper distributor may not different from distributors of other products, excerpt for the diaper. Your an as well apply this information to becoming a distributor for any product in Nigeria. It works pretty much the same way. If you are ready then let’s get into the details. These are your starter plan to get you started.

The first thing you must consider important as a distributor is a store. I’m only simplifying it with a store, but it should be a big store, if you cannot afford a warehouse. The reason I’m considering a store as first thing instead of money, which in some case should be the primary requirement, is because there are some distributorship opportunities that might consider your location above capital injection. I will come to that later.The next thing you need is money. The reason money is second is because you can get stock loan from your bank as an option, and your diaper company can also give you stock and you pay after sales. However, you will be needing money as well, whichever way you are going to get it.RELATED POST: How To Make Money Selling Baby Diaper In Nigeria

The Best Secret Of A Distributor

Now, let me explain the secret of a diaper distributor. I’m still explaining who is a diaper distributor. I’m only breaking it into modules so as to help you grasp the whole idea properly. You and I know that the title of a distributor is not a degree qualification but one you can achieve yourself.Hat I consider your three best secret is stock availability, your store location and the number of retailers buying products from you. Early I just gave you the starter plan. Here, I’m expanding on it based on the usage, and I have also included the third one, which is retailers. You cannot be a good distributor without retailers.I mentioned stock as one, then stock location as number two, while number is retailers. The availability and use of these three things is what makes you a distributor. So, if you want to be the best diaper distributor you must seek to have all the three basic things I have just described for you.I will explain further on the three and even show you how to get about them effectively:Diaper Stock AvailabilityThe most important secret about your diaper distribution business is stock availability. You can’t sell what you don’t have in stock. That’s why you need to ensure stock is always available to sell to your customers.Out of stock issues can harm your business more than you would know. The real experience of business is that everyone is trying to make money, and when you are constantly out of stock, your customers start thinking of other places they can get their stock from. Once that idea is instilled in them, you have a problem in keeping their loyalty to your business.One of the way to avoid out of stock is to ensure you have regular stock supply plan. It’s not only making sure your diaper company would keep having stock, but that you also have the money and the space to stock large quantity of diapers.Best Store LocationAlso, your location is important to the business. The best location is not just about using a prime business centre, it also has to do with accessibility and cost for your retailers. Your location should be such that is easier to access and cost retailers less to transport diapers to their various locations.You have to envisage cost for your retailers, unless you are paying for their transportation. Retailers make smaller profit because they sell in retail packs. So they not like a diaper distributor that sell in large stock quantity, and therefore makes profit in bulk sales. Your location should not only be important to you but also to your retailers.Active Number Of RetailersYou cannot even be successful as a diaper distributor if you don’t have good number of retailers buying from you. As a diaper distributor, you major customers are the retailers. The more of them loyal to you the more profitable your business would be. This loyal can cost you something. It’s either because your diaper brand is a fast selling brand or they are enjoying better discounts and incentives.The retailers are your sales point. The more active retailers you have the more sales points for your business. Your business is helped or destroyed by these retailers. While some brand owners allow this last line of the marketing run freely in the hands of retailers, some smart ones controls their products down to the retailers.Although, as a diaper distributor you can’t do much to control retailers under you but you can try to manage them by keeping close contact and communicating frequently with them about the business or products.Every new baby diapers undergone rigorous laboratory tests and analysis in Nigeria for quality and safety by the National Agency for Food & Drugs Administration & Control (NAFDAC), as well as the Standard Organisation of Nigeria (SON) and must be certified to be of good quality and safe before approved for sale in Nigeria. It has to be NAFDAC approved and SON certified.Types Of Diaper SizesThere are different types of baby diapers in the market. The range from 1 to 5 sizes of diapers. For the new born, there’s the Mini (1&2), but as the baby grows the diaper Sizes is adjusted accordingly from Midi (3), to Maxi (4), and to Junior (5).In the packaging, diaper manufacturers package them in different sizes, which we can name as follow: small pack, medium (Eco) pack and jumbo pack. See a little packing information below, but know that these may vary according to different diaper brands.Small Pack SizesMini. 15Midi. 12Maxi.10Eco Park SizesMini. 50Midi. 46Maxi. 42Jumbo Pack SizesMini. 111Midi. 102Maxi. 93As a diaper distributor or interested distributor, you should ask the different packing sizes to help you calculate the retail price and compare with competing brands to know how your diaper would be accepted in the market.

Types of Diaper Distributorships

This helps to give an idea the different part of the network of distribution. And each level enjoys different benefits and cost as well.We have a retail partnership that gives you products at wholesale price. That’s the best option to start with if you don’t have the required amount for the major distributorship or sub-distributorship. But distributors get special discount rates that are not available to our retail partners.Diaper DistributorMust have a verified shop in a major city. You will have an entire state market to yourself. An exclusive distributorship. But that depends on your success in the market. This opportunity is only available to serious minded entrepreneurs. You must be willing to invest more money. And promote the brand in your state.Monthly Target & Benefits:Here are the monthly target and benefit as a diaper distributor at this level. Understand that target is used to inspire sales and benefits are to reward the accomplishment of those targets and to keep distributors inspired monthly to achieve more sales.Below are some of the kind of targets and benefits:
  • Startup requirement would be determined by brand owners. For new diapers you should be looking at paying for 1,000 to 2,000 diaper bags for a start.
  • The monthly target of a particular quantity of diaper bags to be sold
  • This would entitled a distributor to a designated discount
  • The benefit also includes exclusive sole distributorship for a state or city as the case maybe,
  • You can also be allowed liberty to fix your own resell price and customer’s incentives, but this doesn’t apply to all brands.
  • Free delivery of products is also in offer but might be subject to quantity order or designated areas.
  • Priority for available marketing or promotional materials
  • You can also get opportunity for special privileges like – special rebates, credit facility, gifts packs or freebies, etc.
  • This right of first consideration for direct referrals from the company is another benefit but it has to be since you are the sole distributor in that state, other enquiries to sale the same brand is automatically redirected to you.
  • Diaper Sub-DistributorshipThis offer enjoys exclusivity as well. But it’s limited to the particular area in your state. A sub-distributor can only control the area assigned to it. This is usually assigned based on the number of major areas in the state.Some states may have only two sub-distributors or more depending on the number of identifiable areas within the state. The idea of sub-distributor is to bridge the gap between the distributor and retailers that are located far from the diaper distributor.That means the number of sub-distributors are also limited and enjoys some exclusivity as well. The sub-distributors gets their products from the main distributor, excerpt in state where a distributor is not available, then the sub-distributor gets products directly from the manufacturer or importer. And where there is no major distributor, the sub-distributors take absolute charge of the market and can upgrade to a full distributor.Monthly Targets and Benefits:A sub-distributor gets almost the same kind of treatment as main diaper distributors, excerpt that the targets and benefits are lesser than that of full distributors. So, the same benefits apply to sub-distributors but most times in as low as one-third of the benefits, as well as the targets.Starting quantity could be in as low as 250 to 500 diaper bags. See listed targets and benefits for diaper distributors above.RELATED POST: How To Become A Molfix Diapers Distributor Diaper Retail PartnerThe retail partners are the most important partnership in diaper distribution, even though they usually don’t invest more than distributors. Their role in the value chain is more important.You can start with so little and still get products at wholesale price. The advantage is that you can become an exclusive retailer as well depending on your location.You can start with as little as N100,000 or even less. But if you buy up to N100,000 worth we don’t charge you for delivery. That’s if we don’t have sub-distributor yet in your location. If not we direct you to the nearest sub-distributor in that area.Monthly Targets and Benefits:
  • Get Product at wholesale price
  • Opportunity for special privileges such as – gifts packs/freebies, etc.
  • Direct referrals from distributors
  • Help with sells through an attached sales representative
  • Opportunity to become a sub-distributor
  • How New Baby Diaper Market WorksOne thing you should know as an inspiring diaper distributor is that the products you are going to distribute are new diapers in the market. Stop deluding yourself about distributing brands like Molfix, Pampers, Dr. Brown and the likes.These existing brands already have distributors in most markets and therefore may not be available to accept new distributors. And where they can still accept one, the cost requirement may be in the tens of millions.

    But on this platform, we promote diaper brands and new diapers contact us with request for distributors. If you are in our email database you will be notified when there’s a new diaper in the market that want distributors like you.

    To become a diaper distributor is a huge opportunity, and it offers you an exclusive advantage in your market. The only competitors you have is other diaper brands, not from the same diaper brand. And no matter how new the diaper is, it won’t be long before customers would start buying it like the old diaper brands.So, signing up with us to receive email alert is an important step. We need to also be sure that you are serious. Just fill the signup form below to join our list now. 

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     Benefits For New DIaper DistributorsThere is a huge benefit of being the first to start selling a new product, especially if it’s on a dealership arrangement. It gives you all the exclusivity you need to dominate the market. Like, you are the only source of the product sold within the state or city where you have the exclusive dealership.If you know any exclusive dealer in your city you will agree that they are the only source for that product in your city. And they make a lot of profit selling the product.And baby diaper currently enjoys high volume sales because of the millions of children born in the country every year. So, as the brand becomes popular the more customers would buy and the more money you make. Since you will have exclusivity in the market, everyone will be buying from you alone.ConclusionThis opportunity may not always be there. It’s always good to take advantage now that it’s available. Also, the huge market for baby diapers would surely grow and become saturated one day. Only surviving diaper brands will continue to sell in the market.It’s always advisable to join the train early. That’s when to join distributorship for any diaper product. If you wait till when the product is popular you have missed the chance already. The only way you can tap in while it’s still new in the market is if you knew about it. That’s why I’m offering you opportunity to signup for my email alert.Finally, being a diaper distributor doesn’t limit you to only diapers. A business that’s built on distribution can undertake any brand product, as long as it has demand in the market. So, I’m not only going to be sending you email alerts on diapers but other products with distribution offers as they are fresh in the market.


    Chinedu David
    About The Author: Chinedu David An inspiring writer with several years of experience in journalism, consulting and training. Worked with Success Digest magazine for over a decade. Founded MyStore - an online store in 2013. Trained several startup entrepreneurs in telecom sector, LPG (oil & gas), and on Cryptocurrency investment. A born again christian, who's committed to spreading the gospel of Jesus Christ with passion. Drop a comment below and he will respond to your query. He can also be reached via email: or Call/Text/WhatsApp: 07087770518
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    • Akintorinwa blessing Jun 9,2022 at 12:01 pm

      Please I’m interested in distributing diapers I have a shop at iju ishaga lagos state please thank you kindly contact me on this number 09027938248

    • Perpetual Mar 7,2022 at 8:52 am

      Pls I want to be a sub distribution ship of lebrace diapers 08064924193 suru

    • blessedwill Nov 10,2021 at 5:07 pm

      Thanks for the enlightenment
      I want to be a distributor for Huggies and Kisskid

    • Adewale Sep 27,2021 at 10:06 pm

      Pls how can I get a closest molfix distributor’s address in Oyo State, Nigeria.
      I want to start as a major distributor or sub-distributor in Oyo town
      Here is my WhatsApp number

    • Chris Mar 8,2021 at 4:04 pm

      Good day.i want to be a kiss kids retailer.i have a shop in trade Fair, Lagos.
      Can you link me up.

      • Chinedu David Mar 9,2021 at 1:36 pm

        Chris, KIDkids importer should be in trade fair. Ask around.

    • Vapehalla Feb 25,2021 at 7:27 am

      Does anybody know whether Refined Vapors vaporizer store based in 3086 Hwy 80 East sells eliquid manufactured by Psycho Bunny Made In UK E-liquid? I have tried sending them an email at at

    • Jaiyeola Sep 22,2020 at 8:20 am

      I really want to be a sub distributor or wholesaler of diff brand of diapers and wipes in abeokuta and sango ota, kindly connect me

    • Kemi Sep 17,2020 at 6:58 pm

      Thank you Mr David, please connect me with a good diapers, pads and wipes company. I want to be a distributor. I have picked your contact, can I chat you up

      • Editor Sep 18,2020 at 7:27 am

        Yes, chat me up let me know how I can help.

    • Kemi Sep 17,2020 at 6:35 pm

      I am Kemi from Ibadan, I want to be a distributor of diapers and wipes but I can still start as a sub distributor or whosellers if there is no company that needs distributor for now, please link me up. But I have picked your contact can I chat you up?

    • Kidochukwu Jul 24,2020 at 5:07 pm

      Thank you Chinedu, this is so insightful. I want to become a major distributor for a new brand . Please notify me for this opportunity.

      • Chinedu David Jul 24,2020 at 9:36 pm

        0803 952 0559
        Plz contact Mr Uche representative of Perfect Diapers in Lagos for all inquiries, about
        Placing order
        Personal use

    • Adeola Jul 4,2020 at 6:12 pm

      Gd day Chinedu, Thanks for your lecture on diaper business. I’m interested as a distributor to molfox kisskid or any good diaper but I’m ready to start as a wholesaler now, kindly connect me with the company. I’m located in highly populated area in lagos

    • Onyenenue Ijeomah Jun 29,2020 at 1:50 am

      Am very interested in becoming a distributor of molfix diaper in my area. I resides at ibeju- lekki axis close to the Dangote refinery.
      Would also want to know if 1m will be okay for a start.

    • ola Jun 27,2020 at 1:29 am


      I appreciate your expansion on diaper market..

      I am interested and ready to become a Sub-distributor in my area. Kindly link me up.

      My Number, 08103591719 Whatsapp only. as am not in nigeria.


    • […] Note that you might need to invest millions in this kind of diaper shop. To learn more about getting diaper distributorship license, read this other post: How To Become A Diaper Distributor. […]

    • […] explained more about distributors in this post: How To Join Diaper Distributors In Nigeria. This will also give you insight on how to Franchise your distribution model as well. One thing to […]

    • Adanlawo Olanike May 18,2020 at 9:17 am

      I want to be a retail partner with kisskids dippers I live in ondo city Ondo State please link me up here is my contact 08067571760 thanks

    • Eniola Aderibigbe May 6,2020 at 7:53 am

      Top of the day to you, i have interest in your diapera. I will like to be a distributor of your diapers in Abeokuta but i will like to start as a retailer first . I have shops in major markets at Abeokuta.

    • Ifeyinwa rosemary onyejinaka Mar 17,2020 at 11:29 pm

      Hi am Rosemary please am really interested in retailer.pls this my number 07036753422

    • […] of the product niches you can startup as a brand product Distributor. 1. Beverages 2. Drinks 3. Baby Diapers 4. Baby creams 5. Car batteries 6. Car spare parts 7. Designer perfumes 8. Brand phones 9. Laptops […]

    • Uche Oct 13,2019 at 6:30 pm

      Please I really need to get started as a wholesaler. Link me up. Thank you

      • Chinedu David Nov 6,2019 at 9:25 am

        Contact me on 07087770518. WhatsApp is preferred.

    • Uche Oct 13,2019 at 6:26 pm

      Please I really need to get started as a wholesaler link me up.

    • Ayo Oct 13,2019 at 9:43 am

      hi, i am interested in becoming a sub-distributor in Oyo town, Oyo state.
      Please connect me with leading diapers brand

    • Ihuoma Sep 27,2019 at 1:07 am

      I already have a good shop in a shopping plaza in Abakaliki, Ebonyi State. Connect me to any diaper brand that may need my service as a dealer in their product.

    • Ihuoma Sep 27,2019 at 1:03 am

      I am interested to becoming a diaper dealer in my state. Pls connect me to the USA diaper and that of Kisskids Diaper please. Give me their contacts to deal directly with them. Call me on 08066243622 please.

    • Dan okon Sep 3,2019 at 8:50 pm

      If a retail partner buys in a large quantity that amount to 500k to 800k and decided to open a shop and sale it at the rate of wholesales price can he still sale it and make profit?

    • Abosede Jun 9,2019 at 9:34 pm

      Am interested in becoming a distributor in Ilorin Kwara state,I have 2 shops located in highly populated area in d state.K

      • MyBlog Jul 22,2019 at 8:51 am

        Hi Abosede, we have submitted your interest to some diaper brands that are interested in recruiting more distributors. We hope they contact you if they need more distributors in your area.

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