Internet Marketing

10 Basic On Page SEO Content Tips For Nigerians

On Page SEO Content Tips

What you don’t know about on page SEO content factors may be affecting your site rank on search engines. In the internet world, ignorance doesn’t forgive. Search engines are not humans, but robots.

They judge things by how they understand. And if you don’t get them to understand your site on page SEO content they punish you for it.

Furthermore, when writing original SEO content for both machine and humans, there are factors to pay attention to and address in your posts. Your job as a content writer is to also help search engines understand your content, categories it properly and rank it based on relevance to the topic.

If your content is misunderstood or wrongly categorized, it can affect its ranking. Hence, it can even be pushed deep down the page rank as irrelevant SEO content for search engine robots.

How On Page SEO Content works

Here is a content aspect of your blog that is analyzed for on-page search engine optimization. You should pay close attention to how this critical on page SEO content indicators measures.

Clearly you can see from the list below. These are just some of the things that matter in SEO content. That is even aside from your quality content. Here is how the content is rated for search engine compliance.

The list includes:

  • Focus keywords
  • First paragraph copy
  • Planning Keyword density
  • Meta description length
  • Keywords in subheadings
  • Image use and alt attributes
  • Total words in the text
  • SEO title length
  • Internal links
  • URL Structure with Focus keywords


{1} Focus keywords

You must select a focus keyword to direct your on page SEO content. This focus keyword is the keyword that your content would measure for optimization.

Specifically, it must be the keywords you were optimizing your content for during the rioting of your blog post. If you read MyBlog on How I Write Powerful Blog Contents For Google Ranking, I listed the steps to follow.

You must have researched this focus keyword like I advised you do. Just ad it to your SEO plugin and use it to analyze the content.

{2} First Paragraph Copy

The focus keyword should appear in the first paragraph of the content. It’s an important on page SEO Content technique consideration. It helps search engine link your post to search keywords. And it also gives direction on the content of your post.

Some experts advise that you bolden the keyword in the first paragraph. But I don’t think it’s of any SEO relevance to do so. Search engines now read the post, and they are not just looking out for bold keywords.

{3} Planning Keyword Density

There is a general norm about keyword density. But I don’t go with standards. In fact, Google might be checkmating those norms. While it’s not wrong to follow the 2.5 percent keyword density, I don’t support it.

I would rather have a better copy than the following keyword density norm. In all my posts I stay below 1 percent keyword density. So as not to over stock my content with keywords.

If you write a quality post on any topic, it would necessarily have synonyms that are related to your keyword. And Google views all these synonyms as an emphasis on the keyword strength.

That’s more better and professional than trying to deceive search engines with too much keywords. It gets you banned and your content will be dumped as trash, unreadable and useless to users.

{4} Meta Description Length

The meta description should contain the focus keyword. Because it’s of SEO importance. And it assists the keyword relevance of your title page.

But also necessary is the length of the Meta Description. Although search engines don’t penalize or rank your blog by the length of your Meta Description, it serves an important purpose.

And you should pay attention to it. Some recommend that the Google prescribed length is 156 characters. Stick with it if you can.

It gives a concise description when visitors are reading your Google snippet. But the length doesn’t in any way affect how Google ranks your site.

{5} Keywords in Subheadings

Your focus keyword must appear in some of your Subheadings.
Depending on the length of your content and how many Subheadings. The more Subheadings, the more you should increase keywords subheads too.

However, if you are using an SEO Plugin, it will help you determine how many of those focus keyword Subheadings will be enough.

{6} Image Use and Alt Attributes

The images on your post contain alt attributes with the focus keyword. It’s vital for image SEO technique.

You can edit the alt attributes when uploading the image into the content. If you have uploaded without the alt attributes, you can also edit the image to add the focus keyword.

{7} Total Words in Text

Your post should contain more words. The recommended minimum is 300 words for on page SEO content. But there are views about more content beyond the minimum.

Google is also known to value more content in a post. There are views that post should be more lengthy depending on the niche. Some believe that the average text should be between 1,250 to 2,500 words.

Although, there are no maximum words given by Google. That means the more relevant words you have in a post, the better. But readability should also be necessary here.

{8} SEO Content Title Length

The SEO title should have a nice length. Some recommend up to 70 characters. You would not be panelized if your post didn’t follow the length specification. But I can cut some of the words of your title page and make it difficult to understand your page.

However, as the most critical aspect of your search engine visibility snippet, you should care about how it appears to people.

The reason being that it’s what people ready before deciding to click on your link. If it doesn’t describe the content they are looking for, how would they know if it’s relevant to their search.

{9} Internal Links

It’s always good to link your pages to another relevant information on your blog. It makes SEO sense. It helps Google bots to crawl your page to find out more contents within your blog.

It’s also a way of helping users discover other information in your blog. The benefits of an internal link to your on-page search engine optimization content are unlimited.

{10} URL Structure with Focus Keywords

The focus keyword should appear in the URL for your post. These are more of the ways you increase the keyword relevance of your post. Google will be checking all these areas to index your post within the related context.

And not following all these on page SEO techniques can hurt your SEO strategy.

Steps to Improve On Page SEO Content

The primary factor in on page SEO content is a readability score. The higher the score, the better the quality search engines append to it.

Google is designed to deliver quality content. And it values quality and ranks the, above less quality content. So, giving your content the highest quality score would always help its SEO ranking.

There are parts of your content that you should pay close attention when writing a blog post. It will help you come up with the best content always.

  • Using Subheading
  • Paragraph length
  • Minimum words per sentence
  • Passive words recommendation
  • Readability test analysis
  • Transition word

Use Of Subheadings

The Subheadings are essential to SEO. We talked about the H2, H3 and H4. They are all subheads tags. They help to direct search engines on the relevance of each part of your content to the focus keyword.

It also helps in the readability of your content, which is an essential aspect of On page search engine optimization. That’s the body tags explained earlier.

Paragraph Length

The length of your paragraph is vital in SEO content readability score. A shorter section is easier to read than longer ones.

You should make your paragraphs short enough to enable visitors to scan through easily. Most people don’t read all your content. Making it short encourages them to browse more content.

The recommended paragraph length is 300 words. If you have a long paragraph, you can divide them up into smaller sections using subheadings.

Minimum Words Per Sentence

Also, shorter sentences are good for SEO content readability score. Long sentences can be clumsy. And short sentences are more clear and direct. It’s easier to read and understand.

A sentence with more than 20 words would be considered long.
Although, you cannot altogether avoid using more extended sentence structure. But try as much as possible to prevent overusing long sentences.

The recommended maximum long sentence you can use in content is 25 percent. Anything above that scores your content low in readability test.

Passive Words Recommendation

As a blogger, you must learn to take a position on every topic. Your sentences should also show in strong terms your position.

Don’t use too much of passive voice. The less passive voice you use, the better for your on page SEO content.

The recommended maximum is 10 percent. It takes into account that you may use passive words but doesn’t make it the object of your content by using more of it in your sentences.

Transition Word

These are connecting words. Because, they help the flow of your thought pattern. And it’s important to your on page SEO content score.

Moreover, one big plus for on page SEO content is the story. The search engine perceives your posts as story contents. Transition Words connects different thoughts in the content to present them as one easy idea.

So, your content must be fluent and connecting to earlier thoughts. It’s the transition Words that reminds Search Engine bits that you are still on the same topic.

There is a recommended minimum of 30% of the sentences to contain transition word or phrase. Anything below will also affect the readability score of the overall content.

 SEO Content Readability Test Analysis

Your content should always be with the intention to make them humanly readable. Because the idea of writing keyword based content just for SEO is over. A well-written post will score high in readability analysis and increases your chance of ranking more top on searches.

A high score is 100 percent. But keeping your content within a high score is essential.

Any score below 70 percent impacts on your search engine optimization. Seek to keep it high, from 70 percent, which is ‘fairly’ easy to read, to 80 percent plus which is considered easy to read.


Finally, content remains the king of search engine optimization. But not every content will win the SEO war. The more you pay close attention to what makes your SEO Content powerful for search engines to love and rank, the better for you.

Moreover, there are over 505 million blogs in the world as at the end of 2019. And more millions of blogs will start this year alone. The competition to rank on search engines will get even harder.

Even search engines will find it difficult to determine the best content for the right search query. But while you fight for the attention of search engines, don’t also lose the clicks of users that would find you.

P.S: Hey! Thanks you read through. Share your thoughts with us on this or ask me a question right on the comment box and I will provide valuable response to your questions.

Chinedu David
About The Author: Chinedu David An inspiring writer with several years of experience in journalism, consulting and training. Worked with Success Digest magazine for over a decade. Founded MyStore - an online store in 2013. Trained several startup entrepreneurs in telecom sector, LPG (oil & gas), and on Cryptocurrency investment. A born again christian, who's committed to spreading the gospel of Jesus Christ with passion. Drop a comment below and he will respond to your query. He can also be reached via email: or Call/Text/WhatsApp: 07087770518
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